Distribution platforms are for more than just flooding an audience these days. They are now said to be forums for two-way communication and engagement, rather than one way alleys.
However, this assumes a couple of things about the nature of both distribution and engagement:
The first thing it assumes is that every person to whom an article will be distributed will have an interest in being engaged with.
The second thing is that it assumes that all forums are inherently social and designed for the back and forth that engagement implies.
Both of these assumptions are false on their face and limiting, both to the content being distributed as well as the level of engagement from the audience in question.
Just as every conflict does not need to be mediated, every distribution platform does not need to be a platform for the back and forth of engagement, commentary and opinion.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: firstname.lastname@example.org