opt in networking
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From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.

OPT-IN NETWORKINGHow does that fact tie in with stalled job searches in a country with a labor force participation rate at around 60% and 92 million people not working?

Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.

So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter, and references.

How do you develop relationships with employers before they want to hire you?

You don’t.

You develop yourself first.

You volunteer at the local soup kitchen.

You shovel the old lady’s driveway next door.

You get up off the couch and start a blog, a Twitter account, or a really interesting YouTube channel.

You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.

In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash, and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.

Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right-hand side of your favorite YouTube video.

Jesan Sorrells

Jesan Sorrells

Jesan Sorrells is THE emergent premiere keynote speaker, author, and blogger! Jesan is the author of two books, Marketing For Peace Builders: How to Market Your Value to a World in Conflict (2013) and My Boss Doesn’t Care: 100 Essays on Disrupting Your Workplace By Disrupting Yourself, now available on Amazon.com. Jesan is the CEO and Founder of Human Services Consulting and Training, the home of the e-learning platform LeadingKeys. Jesan hosted The Earbud_U Podcast (2014-2018) and currently hosts the Jesan Sorrells Audio Experience, both podcasts are focused on conflict engagement, entrepreneurship, and innovation for the 21st century. Check out Jesan on Twitter, Instagram, and LinkedIn as well as his YouTube Channel, Jesan Sorrells Presents. Contact Jesan TODAY and book him to speak at your event!