“Uber of X” is not the solution to many of our problems with spreading, monetizing and deeeping the significance and reach of the Web.

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One of the areas that demonstrates the lack of human imagination in developing the Internet for the service of people rather than in the service of commerce, is the human desire for the tool of the Web to work in service of leisure, consumption, marketing, entertainment and distraction. This desire, evidenced through the apps, tools and services we have designed and laid on top of it, caters to our base human desire for ease of solution, without being bothered by the intricacies and complexities of the chaos and complication, network growth brings.

Our tools–particularly our communication tools–should stand as objects that raise us up out of the muck of our inter/intrapersonal conflict biology and serve a Higher Purpose and our higher selves.

Another social media network isn’t going to do that.

Another selling, promotion or entertainment platform isn’t going to do it.

Any application, change or build atop the Web we have now, pitched and described to potential investors as “The “Uber of ‘X’” isn’t going to do that either.

But, maybe the Web in its voracious expansion out of the corral of the digital/virtual world and into the desert of the lived real, will never become the edifying, higher purpose technology we all thought it would be in the 90’s—maybe it’ll never be more than a glorified telephone/television system.

In the sci-fi dystopian novel Ready Player One by Ernest Cline, the citizens of a reality, not far removed from our current one, have limited choices outside of consuming, learning, and entertaining themselves in an elaborately constructed virtual world. Meanwhile, in the real world, people line up to enter the virtual world in a zombie like, Walking Dead, fashion, as the means of commerce and creation have abandoned the old, real world leaving it to rot and die on the vine.

We are at the beginning stages of this transformation of our world.

But only if we don’t try to challenge the inherent assumptions, expectations and disappointments around the architecture of what we have built atop the Web we have now. These challenges  must push us beyond socializing and commerce and move humanity toward transformation and edification.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
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