There used to be a time when it used to be ok to be…just…well…OK….
That time has passed.
We are now in an era where being “the best in the world” is not an unattainable goal. “The best in the world” doesn’t mean the best in the whole global world, with a name, a product, a process, or a service on every lip, or at the top of every mind. “The best in the world” means the best in YOUR world.
YOUR world of 2000 daily blog readers.
YOUR world of 1500 unique downloaders per month of your podcast.
YOUR world of 10000 views on your YouTube Channel every time you post a video.
YOUR world of 500 buyers of your book that you self-published.
All that effort–that “drip,” “drip”–is where mediocre, average, and just “ok” wind up dying. I wrote a couple of weeks ago that the work is the thing that matters. And if the work to gain an audience of under 15,000 people who will pay for what I do is the same as the work to gain 10 times that number, what do I have to gain by being just “ok.”?
The real rub is for those people for whom ok—or even average—is maybe the tip of their talent, drive, or engagement level.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: email@example.com