There’s currently no compelling reason for us to buy Google Glass.

There’s also no compelling reason (beyond the SEO game) for us to be involved in Google+.

There’s no compelling reason because the guys out at Mountain View haven’t given us one, other than the fact that they currently own all of Internet search worth talking about.

But, as the attention of the world shifts to mobile phone use, apps matter more than search, and Google will have one less compelling reason for us to be involved with them.

The utility of search, mobile, and even wearables is based upon the idea of resolving a need or a want that the customer has and then making the solution so attractive that we can’t help but use it.

However, as the web has matured, Google hasn’t and the utility of wearables really comes down to third party data gathering about users’ behaviors, antics and actions.

The much more compelling reason for us to buy Google Glass—or any other wearable—will be answered, not by Google, or Yahoo, or even Facebook, but by Big Data advocates and privacy hawks.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
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