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With the U.S. Presidential election fast approaching, it is time again for everyone of voting age in the US, and a few not yet of voting age as well, to sort out their political ideals and choose a candidate they feel will protect those ideals. And this year, as with every other year, a new crop of young voters is entering the pool.

And many of them don’t even know who’s running.

The young adults of this generation are less politically interested, at least in terms of big elections, than previous ones, and it’s not a new problem http://www.theguardian.com/politics/2013/dec/26/apathetic-disaffected-generation-may-never-vote

Many references to the political apathy of the new generation date back to 2013, and this specific one refers to the UK, but the problem is spread across many 1st World countries and has shown itself in the current voting generation and the one just arrived.

There are many ways this problem could have arisen. In the US specifically, it could stem from the blatantly ineffective Congress, the lack of focus on the “little guy” in federal and state government, or the widespread disregard of the younger generation by the older.

The younger generation sees no reason to vote for the people who on the street refer to even the best of them as “self-centred and narcissistic”.

The political apathy could also be a product of how politicians and hopefuls communicate with the younger voting audience. When someone lives a majority of their life without Twitter or any other social medias, they tend not to see its relevancy or importance, and therefore disregard it or use it as an afterthought. And the growth of social media has revolutionized how people get their information.

For much of the 20th century, people got their information, especially political information, from newspapers or television and radio. Rarely was the information straight from the politician or candidate themselves. However, today, the information in generally disregarded if it isn’t from the candidate or politician themselves. Twitter accounts run by “Mr. _______’s Management” are rarely given credence, and interviews with a big news corporation are outright ignored.

This new era of politics requires a more personal touch from the candidate, an interesting return to the roots of American politics that the big-business men of the 20th century are not accustomed to.


Alexander Gault-Plate is an aspiring journalist and writer, currently in the 12th grade. He has worked with his schools newspapers and maintained a blog for his previous school. In the future, he hopes to write for a new-media news company.

You can follow Alexander on Twitter here https://twitter.com/AlexanderBGault.