Establishing clarity and getting candor are often confused with the use of profanity and “brutal” honesty in communication relationships too often filled with more noise than substance.

There has long been a desire from audiences—whether in a family or on the other end of an email communication—for the clear sending of a meaningful message.

Consumers of messages want clarity in order to understand what the sender is asking and candor in order to determine the appropriate level of transparency and authenticity. Because there is so little direct communication in all manner of relationships, elements and techniques of persuasion from the sender are interpreted by the receiver as lying, obfuscation, and methods of deception.

Transparency and authenticity cannot be replaced by the appearance of courage, which appears when content creators use profanity in the content they produce.

Accountability and responsibility are sometimes abandoned with this approach; and still, in many communications, candor can be preserved with courage, while also getting to the truth.

Which is what every communication is really about; whether it’s an advertising message from a brand or the message a person receives from their ex-partner across a negotiation table.