Resonance is underrated as a way of sparking change.
There are two things that happen when we hear an idea that resonates with us:
We admire the person who shared the message with us.
We file the message away in the back of minds.
Occasionally there are those people who take the idea that resonates and do something with it.
For those folks, the message (and the resonance) become a signpost on the billboard of their minds.
But there are not nearly enough of them, operating fast enough, with enough courage to make the kind of change that we need to see in the world.
Are you inspired, or are you admiring?