The model is the thing.

Not the product that gets shipped or the challenges and leaps that it makes us take.

The model is the thing.

When we are building a project (or a product) the model of how somebody else accomplished the same thing becomes a valuable tool and set of data points.

The model inspires, the model activates, the model engages us.

When we need support, encouragement, or just reassurance, the model is the thing that does it.

The model is the thing.