When we fetishize the act of failure more so than the lessons learned from risk-taking, shipping a product takes a back seat to preening in public.

Ok. But what is shipping?

Shipping is getting an idea out to the world.

Shipping is putting a product out on the market.

Shipping is connecting people together in a network.

Shipping is showing up and working with your whole heart.

Shipping is talking to that person in charge who you don’t want to talk to.

The act of shipping—delivering a product, idea, message, or service to the world, whether the world is ready for it or not—is the most important thing.

The lessons we learn from the act of shipping matter more, in the long run, than the act of failing to get people, audiences, and the market to “buy-in.”

It wasn’t that way for the majority of humanity over the last 5,000 years, and particularly in the last 150 years. But now, at this point in human social and economic history, shipping matters more than whatever you learned after the shipping happened.

Stop fetishizing the act of failure.

Start fetishizing the act of shipping.