Much of what you read, hear, and consume on the Internet is the intellectual, spiritual and emotional equivalent of baby formula.

Much of what you read, hear, and consume on the Internet is pushed to you with the intent not of edifying you, or raising you up, or of giving you new knowledge, but is pushed to you with the intent of tearing you down, or tearing someone else down.

And because this formula, or milk, is being pushed hard by people, organizations, and systems all of whom seem well-meaning on the surface, but underneath are like ravening lions, it’s tough to know what to absorb, and what to let go of.

The conceit wrapped deeply in this conclusion, however, is that somehow during this time in human history, it’s somehow different, worse, or more intractable, than it was at any other time in the history of human interpersonal communication.

It’s not.

The only difference between the communication schema now (formula + malicious intent + power in access to ways of flooding (or hacking) your attention) and the schemas used in the past (from carrier pigeons to television) is the speed with which it can get to your attention.

And the speed with which you can ignore it.

For people and organizations with radical, deep ideas, serving meat to a population whose attention and desire have been hacked to artificially desire milk, the problem of speed has never been an issue.

Difficult ideas, changes of approach, and adaptations always take time. Patience really is a virtue.

Easy ideas, cosmetic marketing changes, and powerful manipulations are always the province of those people and organizations who seek speed over results. For them, patience is a fools’ game and something to be hacked to get to a larger goal. FOMO is just another way of creating false anticipation for information or experiences that aren’t all that fulfilling in the long-term.

Which is usually not in your best spiritual, emotional, or intellectual interest.

Beware the ravening lions.