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It is easy to be reflexively, and unthinkingly against the thing that the principled crowd is against, based on a quick, hot take that gets your dopamine and adrenaline going.

principled

It is much, much harder to engage with principled nuance, investigate the claim, determine the truth of the claim, avoid rushing to judgment, and, of course, put the action in historical context.

It is almost impossible to engage with principled nuance, investigate the claim, determine the truth of the claim, avoid rushing to judgment, and, of course, put the action in historical context, and to then disagree with the crowd’s conclusion about the truth—not the facts—of the claim anyway and take another, equally principled position on the opposite side of the argument.

The crowd eventually destroys you, and any allies you’ve brought along with you.

Sometimes, people who operate in this way are tagged as being “uncompromising.”

So be it.

In our digital age, principled destruction happens in front of our eyes, and thus publishing, independent of the dominant players in the social media-search media-advertising media complex becomes not only a responsibility but also a command.

Let those with eyes to read, ears to hear, and a mind to understand, understand.

Jesan Sorrells

Jesan Sorrells

Jesan Sorrells is THE emergent premiere keynote speaker, author, and blogger! Jesan is the author of two books, Marketing For Peace Builders: How to Market Your Value to a World in Conflict (2013) and My Boss Doesn’t Care: 100 Essays on Disrupting Your Workplace By Disrupting Yourself, now available on Amazon.com. Jesan is the CEO and Founder of Human Services Consulting and Training, the home of the e-learning platform LeadingKeys. Jesan hosted The Earbud_U Podcast (2014-2018) and currently hosts the Jesan Sorrells Audio Experience, both podcasts are focused on conflict engagement, entrepreneurship, and innovation for the 21st century. Check out Jesan on Twitter, Instagram, and LinkedIn as well as his YouTube Channel, Jesan Sorrells Presents. Contact Jesan TODAY and book him to speak at your event!