Pursuing the chimera of “Big Data,” means little in the face of human irrationality and unpredictability when the impact of emotions is removed from the analysis.
Emotions are everywhere, and all around us, driving our reactions to events, our desires to record and document those events, and our drives to connect with each other.
But there is little appreciation of the impact of emotions, as the explanations for people’s individual and corporate reactions to conflicts and strife, have been reduced to little more than economic reasoning (Marxism), or scientific surety (Darwin, et.al).
Neither of which explain the passion of emotions, the irrationality of people at mass, or the unpredictability of human reactions. We desire this predictability (or at least governments and corporations do) to control and direct desirable outcomes; not to grow and enlighten people about themselves.
Instead of gathering ever more data points, arguing ever louder about whose facts are more truthful, or dismissing ideas that we believe are irrational, maybe instead, it’s time to do a deep dive into the oldest of all drivers of conflict in human beings:
They used to be called sins.
But in an era of economic causation, and fetishized data gathering, we dismiss the power of ancient drivers, psychological and otherwise, at our continued peril.