The impact of the next leap remains non-obvious for too many people, and too far off in many individuals’ minds. But then, there is the alarming presence of all the obvious “whens” all around us.

When the AI gets so good that human beings can’t tell the difference between the computer program and the human being.

When the machine learning gets so good that human beings can’t navigate managing and strategizing about the flood of data coming at us faster than the machine can.

When the amount of collected data is so overwhelming that human beings are paralyzed by analysis rather than having the courage to act in spite of the implications of the data.

In a world of those “whens”—which are arriving to the present as fast as they possibly can, no longer “whens” but “nows”—the only areas remaining to categorize, atomize, and to deliver on spec at low cost to an eager consumer, will be the emotional content of individual, human-to-human interactions.

The next leap is not around AI, machine learning, the Internet, or social media applications.

The next leap is not around robotics, data analysis, electric cars, augmented reality applications or virtual reality.

The next leap won’t even be around the industrialization of outcomes to spec on price, cost, labor, and work.

The next leap will be people—individuals, corporations, businesses, churches, schools—preserving and paying for the texture that individuality brings to human interaction.

The companies that are playing the long game of digitizing everything—every human interaction, every job, every product, every process, every service, and every crumb of knowledge—understand this las concept innately.

Google’s next great leap from dominance in the digital world will be from industrialization of outcomes to spec in a digital environment, to dominance in the material world of emotional, human-to-human interactions where spec means something different from individual to individual.

Are you playing Google’s long game, or are you playing humanity’s long game?