The traditional definition of being a “creative” is dead.

2001 Meets Planet of the Apes

Professionals and passionates in fields from nonprofit fundraising to sports celebrity, now describe themselves as being “creative.”
Being a “creative” has been co-opted by tech innovators and entrepreneurs.
The term has gradually transformed in meaning from defining those who toil at creating a sculpture, a painting, a drawing or a photograph to encompass anyone who is moderately skilled at being an outlier at what they are doing.
Marketers call themselves “creatives.” So do corporate executives.
Entertainers describe themselves as “creative” and even the RedBull Flutaug participants describe themselves as being a “creative” force for daring to do the impossible.
Well.
We might have made up that last part…
As a firm whose owner and founder has a background in the fine arts and who developed a former practice that involved design, color, line texture, emotional impact, subtlety and message, we wonder, here at Human Services Consulting and Training, how long will it take for everyone to describe themselves—and the work that they do—as “creative?”
We aren’t wondering to pick a fight or out of a pique, but instead are focused on a reality: In a world that is increasingly tolerant, supportive and mindful of the great impact of “the weird” (which is what being a “creative” used to be all about) where is the room for those who are in conflict with the “creative?”
What happens when the person who doesn’t view their role in an organization as being “creative” (but instead views it as being “just something I ‘do’ from 8-4 or 9-5 to pay my rent”) gets into a disagreement with those who view EVERY role as having the potential to be “creative?”
This is an expanded version of our article (link here) about who will hire the jerks and the bullies in a world where “the weird” is tolerable and the people who seek to limit or hold it back are socially (and sometimes legally) sanctioned.
How do you empower those who do not believe that their actions and lives have a drop of possibility of being “creative” in an organization, a society or a culture and give them the tools to describe themselves, their roles and their lives as “creative?”
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com