They “got their due in the end.”
Depending upon your frame of reference, their due came either too late or way too late.
It used to be that elites ridiculed innovation because the pedigree from where innovation came wasn’t “right.” Once mass media and mass culture really took off in the middle of the last century, the middle masses began to exhibit the same ritualistic cultural shorthand of dismissing self-belief. The masses also rejected the counterintuitive nature of becoming uncomfortable in order to do the right thing.
Now however, in the midst of the ongoing fracturing of mass media and mass culture, ridicule of innovation has splintered, emanating from multiple areas simultaneously.
People in the field of software applications like to talk a lot lately about “unbundling” and about how “software is eating the world.”
We believe that this is happening, but the real revolution will come when fractured audiences start giving all innovators their due—attention, respect, relationship, revenues—before they are ready to shuffle off this mortal coil instead of after they are gone.
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-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
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