Hey, You Big APE!

As there is a process for making a movie, painting a picture or even developing a video game, there is a process for creating a book.

The format doesn’t matter these days: hardcover, paperback, e-book or other digital form, the book, the long form narrative, is still alive and well in the world.

And if you are going to choose a format, and you choose the digital format, you have to make the same kinds of decisions that you would have to make if you were writing a traditional manuscript:

But the most important question to answer is: How will anyone read it?

With 25% of the book buying public buying long-form content in a digital form (along with long-form visual content being delivered to them via tablet and mobile devises) why wouldn’t an entrepreneur, author, or budding publisher go the route of an e-book?

But, there are issues with editing, formatting, what platform to publish on and a lot of other questions.

Fortunately, Guy Kawasaki, former brand advocate for Apple, current Motorola advisor, and social media monster, has put together an e-book for you about how to solve all of those little problems.

APE (get it by clicking here) is the guide to artisanal publishing. I encourage you to get it as we will be talking about e-book publishing, in light of HSCT’s own e-book, 35 Hits, coming out later this summer.

By the way, we got our digital copy free from just following @GuyKawasaki on Twitter and we recommend that you do the same.

Publishing is a scary choice. 

But not as scary as the long-term effects of choosing not to communicate effectively.

Here at HSCT, we can help you explore the how to communicate effectively safely and thoroughly.

Sign upfor the March 26^th HSCT Seminar, Choices in Communication, held at The Studios of Bree Elyse Imaging for only $89.99!