If your strategy isn’t actionable, at least let it be specific.

Wandering generalities, always quoted business examples, and random statistics can be used to buttress an argument, but if you want to develop a strategy to get an idea from your head to reality, you will need three things:

A goal

A path

A will

A goal without a path is a wish, but the fact of the matter is, all strategy starts with the end in mind. The more specific the goal, the easier it can be to envision the path.

A path without a goal is just wandering around, but the fact of the matter is, all strategy begins with knowing that a path to the end goal exists—and that you can walk the path to get there.

A will without a direction is impatient, mercurial, and unfocused, but the fact of the matter is, all strategy begins with having the will to do what another person, organization, or team won’t do.

So, do you want to go somewhere, or do you want to continue to work on getting nowhere at all.