“We’re not making ‘clickbait’ are we?”

The answer to this question is the difference between long-form investigative content that you must be intentional to curate and find via RSS feeds, and the short-form content paid to be pushed to you through your social media feed.

The answer to this question is the difference between those who read books, and those who proudly beat their chests at not having read since high school—or college.

The answer to this question is the difference between journalism that informs and enlightens, and journalism that riles an audience up in the short-term, before moving on to another spectacle.

The answer to this question is the difference between being inspired by quiet patience, and being entertained by a spontaneous piece of programmatic content.

The answer to this question is the difference between writing a blog post (or creating any piece of content for that matter) to be found by a search engine, and creating a blog post that has to grow organically when no one is looking.

As I approach the publishing of the 1,000th post on this blog, the answer to this question, at least for me, for any piece of content I create is, “No. I don’t write ‘click bait’ here.”

And if that’s what you’re looking for, there’s an overwhelming cacophony of it out there to find.

But not here.