[Advice] Who’s Afraid of Reaching?

The same people and organizations that are afraid of starting to blog—for whatever cultural organizational reasons—are starting to become perplexed as to why their reach to fans and audience is plummeting on social media.

Our advice is the same as before, but there is another piece to this equation as well:

When distribution platforms change the ways in which they let an organization talk to fans, followers and audience members,

And

When “people might read long form content even though it’s statistically shown to not be read by anybody much anymore,”

And

When the hard, scary part of starting an organizational blog seems to be around the voice, tone and message conforming and being exactly the same, no matter who writes,

THEN

The real issue is not “who’s afraid of blogging,” the real issue is “who’s afraid of doing the hard work of stretching and reaching.”

Many organizations (no matter what sector of the economy they are in—nonprofit, higher education, corporate, public service) have a fear of being perceived as being vulnerable. This is where the rubber meets the road:

Reaching is the process by which the organization says “to hell with it” and reaches for that vulnerability anyway and starts engaging with fans and audience members and trying to build their own house, rather than safely squatting in a house already built for them, and grumbling every time the rules change.
Reaching is a sign of an organization taking stock of long term people goals (and taking those goals seriously) rather than giving lip service to them, or only focusing on the short term financial goals.
Reaching is the first (and simplest) step towards empowering people in any organization.
Reaching, just like training in conflict resolution, emotional intelligence, and so on and so on, is easy to begin, but hard to follow through on.

Many, many organizations in many sectors of the economy have figured out the equation.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] The Power of Story

Stories lie at the core of the human condition.

Stories, myths, fables and legends serve a psychological need that human beings have for connection and understanding. The people in professions that understand this, from priests and pastors to marketers and con men, can weave stories so fabulous that they can sell a person anything, from a washing machine to the cannibalistic sacrifice of virgin flesh.

Psychologists and psychiatrists know the power of stories.

They spend years in the medical and mental health fields, carefully mapping the ways in which cognitive connections develop and then the ways in which those connections are externalized with the outside world. Therapy is just a refashioning of a story that you have told yourself for so long that it has become true for you.

When we talk about stories, we inevitably have to talk about fiction and fact, truth and lies. Content and Context serve an important function here, because the ways we determine what the truth is (both “for us” and “for the other”) are important. What may be truth for you in a story may be an out and out lie for me.

Mediators specialize in getting to the truth by first acknowledging that everybody tells a shaded truth: Not necessarily a lie, as in, a story told with the intent to deceive, but a truth that is bent and shaped through content and context to service a particular interest: theirs.

The third factor that influences all of this is power. Now, social justice practitioners and thought leaders talk a lot about power: who has it, who doesn’t, and who is using it to oppress or to privilege.

Power, however, is also based on content and context. This is a tough truth for true believers in social justice, and why the panacea of a socially just future will never be fully recognized.

There are too many competing stories.

When every story competes for primacy in the external realm of an open, capitalistic market, some stories win and some stories lose. The story of Coca-Cola is obviously a winner in the marketplace.

The story of all kinds of insurance—from life and health to car and home—is neither winning nor losing. The story of MySpace is definitely losing: As did the story of Pets.com, Borders and Woolworths.

When we think of the personal brands that we present online, from our social media presences to our tendency to spam and flame each other in the “below-the-fold” comments section of our favorite online articles, stories and storytelling become even more important.

Case in point:

I read an article here http://tinyurl.com/q98wp8c, which served to activate my own stories that I tell myself about writing, famous authors, the nature of public opinion, online journalism, Amazon.com, Jeff Bezos, obscure Viennese writers, World War 1 intellectualism, racism, social justice, wealth inequalities and the ubiquity of online blowhards.

And that was in the first two minutes after I had finished reading the article.

A couple of hours later, I was talking to my lovely future bride and her son and relating the story of the article, further embellishing the story I was telling myself about the article that I had just read.

This is the power of a story and of storytelling. I start out reading someone else’s words and end up making my own meaning of them. Then, to make matters worse, I influence others in how they create their own stories and how they intersect with the external world, featuring myself, the article, the people with whom I interacted and, of course, the stories that they tell themselves.

When conflicts happen, the circle closes, reopens and closes again on the stories that we tell ourselves. Because while conflict is change and conflict is dynamic, it is disruptive, disjointing and personal. The stories of conflicts vary, but they typically begin with:

“They did thus and so to me. And I turned around and did thus and so to them, but they are at fault and they owe me an apology because they started it, I’m innocent and that’s the truth.”

And there it is. The two most important words in any story, whether it’s a marketing story to get you to buy a car or a religious story to get you to buy a belief, the most important thing in any story is the Truth.

Writers, bloggers, journalists, poets and others have long known the power of the truth in a story, which is why stories work so well. They appeal at a deep level to something in the human psyche that very few ever talk about: the desire to be entertained.

This desire is why fiction outsells nonfiction.
This desire is why “reality” TV is always scripted.
This desire is why, even in the midst of a terrible trauma or a horrible conflict, resolution is so hard to come by: Either one, or both, of the parties is being—at some elemental, cognitive level—entertained.

Dopamine is a neural chemical that is triggered in the midst of pleasure and pain. It lulls a person to sleep even as it creates bonding by also releasing that other neural chemical, oxytocin.

The desire to be entertained is intimately linked to the desire to be lulled and pleasured by connection. And the ultimate way to connect is through storytelling.

Forgiveness, reconciliation, anger management, deep breathing, mediation, mindfulness, are all hard and require work to maintain. They require the frontal cortex where creativity, art, poetry, music and all the other hard things live, to be activated and used.

Power enters into this in the area of telling the truth, versus telling a story. Power equals control and he (or she) who has the power (mostly power “over” another person) gets to make the rules.

Power used to be concentrated in the hands of the very few, however, as technological advancements have occurred; power has dissipated to even being in the hands of the very young and the very old. Social media, the Internet, blogs all are forms of communication that give everyone the same power and the same access, though outcomes will vary.

And thus we close the first part of the loop: Stories, fables, legends and myths serve a purpose. They allow us to categorize, compartmentalize and make sense of the world. Stories that we tell ourselves are the most important stories of all. This is why motivational speakers the world over talk endlessly about having a positive mindset; which allows us to tell ourselves stories that are positive and uplifting.

But, what do we do when the stories aren’t that great: When the trauma, dysfunction and conflicts lie at the core of our stories?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Who’s Afraid of Blogging?

We are “out here” all the time.

In our professional capacity, we have served (and do serve) as consultants and “advice providers” in multiple areas: marketing, conflict entrepreneurship, Big Ideas and some other areas.

However, whenever there is a discussion about social media/online marketing, and we mention that the core of marketing should be a blog presence, our clients (or trainees) get very, very nervous.

Who’s afraid of blogging?

So, we called up a good friend of ours and he provided some insight that we hadn’t previously considered. In a nutshell, it came down to three things:

Blogging is hard because the voice that a person (or organization) writes in, may not be the voice that shows up to do the presentation, make the pitch, address the customer or close the sale.
Blogging is hard because there is the possibility that, while “no one reads long form content anymore” someone actually might. And if they do, how does an organization (or individual) “walk back” something that they wrote and distributed.
Blogging is hard because it’s a constant challenge to keep up with distribution platforms that “change the rules” every day, the ever shifting eyeballs (we’re looking at you Facebook, Twitter and LinkedIn!), and the attention and nature of audience interaction.

Who’s afraid of blogging?

We’ve also been thinking about the idea of content creation vs. consumption, active and passive audiences and how there is “so much noise out there,” which is a constant lament for some of our clients in this area.

The answer to the question is that only a few organizations, people and entities are not afraid of blogging. Everyone else either blogs, tweets, facebooks, or distributes to their own level of comfort and desire to be either an active participant in the social space—or not.

Are you afraid of blogging?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] Platform Assumptions

Distribution platforms are for more than just flooding an audience these days. They are now said to be forums for two-way communication and engagement, rather than one way alleys.

However, this assumes a couple of things about the nature of both distribution and engagement:

The first thing it assumes is that every person to whom an article will be distributed will have an interest in being engaged with.

The second thing is that it assumes that all forums are inherently social and designed for the back and forth that engagement implies.

Both of these assumptions are false on their face and limiting, both to the content being distributed as well as the level of engagement from the audience in question.

Just as every conflict does not need to be mediated, every distribution platform does not need to be a platform for the back and forth of engagement, commentary and opinion.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] Build Your Own House

When living in a house that someone else has built, there is always a sense of something that could be better, roiling around underneath the veneer of “being comfortable.”

Walking around in that house, the renter (or person paying the mortgage) always notices nails sticking out, annoying rough edges and corners of door jambs and knobs, cabinets that are the wrong height and colors of the walls that are “off.”

But, most people put up with those irritations in a house, because…well…it takes a lot of technical—and emotional—knowledge, to design your own house, to your own specifications, that’s comfortable for you.

It’s the same thing with the houses that we have built on top of the virtually property space of the web: social media platforms, apps, websites and many, many other items.

Too many clever people in the web space complain too much and too loudly, about the houses they are paying rent to live in. And as clever as they are, they are not picking up a pen, a ruler and sitting at a slanted desk, to design and build something of their own.

In order to develop the web past where it is now, we need more clever people building houses, versus renting houses.

And the amount of real estate is always expanding…

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] The “Willy Loman” Mentality

A “Willy Loman” mentality is slowly growing out there, even as the era of the door-to-door salesman is really about to kick off in a big way.

The mobile phone, and the immediacy with which that piece of hardware allows products and ideas to come to consumers, is the new house door.

Attention spans wane and doors close much, much quicker in the mobile world now, than they did in the physical world of the actual door closing in the Fuller Brush Salesman’s face.

We understand that the dynamism of having to be interesting in seven seconds or less seems daunting, but the same dynamism that depresses, can also allow the savvy, the entertaining and the persistent to scale at or below cost.

That last part is important to remember for those who are daunted, just like it was important to remember when selling vacuums door-to-door.

Persistence in the face of 4.5 billion doors closing in seven seconds or less can be either a deterrent to trying in the first place.

Or, it can be the lifeblood of the salesman that Willy Loman could have been.

-Peace With You All-

[Infographic] A Guide to Emotional Intelligence

Emotional intelligence has been a researched concept for many years, but with the authoring of books like Mindsight by Daniel J. Siegel and Thinking, Fast and Slow by Daniel Kahneman, E/I has been reintroduced for a new generation.

Daniel Goleman’s Emotional Intelligence served as the basis for a lot of the information in this infographic. And with the advent of advances in nueroscience, more and more of what he talked about in he 1990’s has been proven to be true. We would encourage you to check out his book and add it to your personal—and organizational—conflict library.

(c) 2015, Human Services Consultign andTraining, All Rights Reserved

To join our email list (and get more of these snazzy infographics), head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today.

After you do that, download our two FREE offers: Fear White Paper and Forgiveness White Paper.

-Peace With You All-

Seduced by the ZMOT

There is a zero moment of truth.

Google researched this a few years ago, and the upshot of the idea is, that, due to the amount of content we are consuming on a daily basis, the modern Western consumer has so many more options to try and research before they buy.

There are other elements that tie into this, including the brand being what customers says that it is and advice to brands on how to avoid interruptive advertising, but the idea remains relevant for us in the conflict fields.

For practitioners and participants in the process of conflict, the nature of change and attaining the skills to be successful at managing conflict and change, there is a zero moment of truth as well.

We talked a little bit about that in this post here, but it remains indicative of our modern day that the zero moment of truth—the moment at which we decide to pre-shop our notions, read and get advice from others, watch a conflict video on line, or ask questions of other individuals—for conflict practitioners, is a moment of great impact.

But for participants in conflict, there seems to be a dearth of materials and resources, leading to the ultimate moment of truth, where conflict participants attempt resolution themselves, and may succeed, fail or just surrender.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Conflict Engagement Systems Design: Will You Choose?

Organizations, just like individuals, have a particular conflict style and support a particular conflict response culture.

Since culture eats strategy for breakfast (thanks Peter Drucker), conflict is an inherent part of the cultural process of continual misalignment at many organizations.

Don’t believe me? Well, organizational misalignment between cultures and products can cause problems for people in organizations who are trying to innovate. It also causes problems for customers who experience a confusing product and poor customer service.

With all of that, one of the easiest ways to break a culture and let it grow is to reach inside the culture to the people who are part of the culture, to develop something new. But, this approach is fraught with difficulty and mixed motives, which are why most change management—and conflict development processes—tend to fail.

One easy way to overcome resistance to change and organizational misalignment is to develop a visual model, because people in organizations are more attuned with what they can visually interpret.

However, getting a person who can facilitate, storyboard, capture the visuals, and circulate the story among the gatekeepers and decision makers who often aren’t in the room, requires bringing in an outside presence; which, can be fraught with difficulty, because if the person—or organization—that you choose doesn’t work out, well, then all that investment gets no return.

Of course, you can always accept the alternative in your organization, where continual misalignments create disputes and the conflict process never gets straightened out or successfully engaged with.

[Thanks to the folks at HBR.org for moving my thinking on this.]

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Emotions in the Machine

At a neurobiological level, the facts and triggers for emotions in the human mind are complicated and diaphanous.

If human societies create functioning, artificial intelligence, the chance of human level emotions evolving within those machines, will be slim to none.

Machines, even intelligent machines, can’t rise any higher than their creators.

The emotions that we have as human beings are too complex to be codified into streams of code—with the results streaming out as observable, quantifiable data points.

Data comes about as a result of an action; emotions come about as the evolutionarily developed responses to external stimuli.

One is external (data) the other internal (emotions).

Jealousy, hatred, envy, wrath, lust, love, appreciation, gratitude, respect, duty, honor, sacrifice and on and on, come from the result of constant, human-on-human conflict and rigorous A/B testing, from birth to death.

How, exactly, are we planning on codifying that into mathematically based code, so that adaptive learning, long-term evolution and short-term development can happen?

Powering down an intelligent machine won’t be murder—unless human beings decide that it is.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/