Disconnect as the New Standard

The disconnect between what people know about how the Internet (and by extension social media) “works” (choices, behaviors, options, etc.) and what people use the Internet (and social media) to accomplish (tasks) is underrated and massive.

Part of the disconnect comes from a lack of interest and caring about how the world of communication (and the tools in it) work, not only for the people with whom we are immediately communicating but also for the people not part of the communication.

Part of the disconnect comes from distractions that exist in the world of social interactions between people, and differing filters of awareness and attention. Individuals pay attention to all kinds of things that other individuals believe are unnecessary, irrelevant, uninteresting, or even unknowable. And then, because the human mind seeks order out of chaos, individuals, make judgments, create attributions, and create frames and boxes for language and ideas that further the disconnect.

Part of the disconnect comes from a lack of curiosity and even a lack of education about what to pay attention to. Lack of curiosity is endemic in discussion around the Internet (and social media) because our communication tools have prioritized lack of curiosity as the “new normal” in social interactions.  Lack of education comes about when the market responds to a lack of curiosity as a new standard, and then complies by providing less nourishing meat (education) and more easily digestible milk (displays where people advance by how well they kiss).

The disconnect is massive and troubling, for two reasons:

In the market’s breakneck race to monetize every human interaction and behavior, combined with the alarming reduction in human economic productivity, we have a recipe for a society and culture where the very tools of educating, enlightening and uplifting are being monetized and controlled by a select few individuals—or organizations.

Which would be fine if those individuals and organizations were angels, but like most people, they’re just people.

The second reason is economic in that we have prioritized facility and adaptation as ways to get ahead in a world of Internet-based (and social media based) communications where competition for attention and awareness is fiercer than ever. But if the average individual is non-curious (or too disinterested or disconnected to care) about where their future dollars to pay their future electric bills are going to come from, then we have opened society to the wavering whims of every political, social, cultural, and economic demagogue (both individual and organizational) promising to make such important decisions “simple.”

“Simple” of course meaning, “Simple in a way that works for me, my power base, and my tribe, and creates distractions, confusion, disillusionment, and disengagement, for you, your power base, and your tribe.”

Which would be fine if those individuals and organizations were angels, but like most people, they’re just people.

A standard of anti-intellectualism comes from a standard of non-curiosity, which combined with the disconnect between people and how they use their new communications tools, leads to the creation of a world of communication, rhetoric, persuasion, and power, we should all be wary of.

To resist the new standard, we need to fight to establish access to education about how to use our new social tools across the disconnect, eliminate distractions as a way to encourage disillusionment and disengagement, and re-establish curiosity about the unknown (or about blind spots) as an alternative “normal.”

Otherwise, the conflict outcomes could be disastrous for everyone.

Utopia and Dystopia in the Present

A friend once pointed out that he doesn’t watch films that portray either a dystopic future (i.e. Children of Men or Blade Runner) or a utopian ideal (i.e. Avatar or Gattaca) because they tend to be less than realistic.

There is a lot of talk (and writing) going around about the importance of either 1984 by George Orwell or Brave New World by Aldous Huxley as a literary or cultural guideposts in a time of rampant civic uncertainty and fear.

There are several problems with articulating–and living out–a worldview based off works by English authors of the early to mid-20th century, but the biggest problem of all is the mindset behind thinking that authors of a dystopian (or utopian) future can possibly provide any actionable wisdom in the present day.

The specific problems are best articulated by others, but the general issues that face believers searching for truth in any conception of utopia (or dystopia) are three-fold:

Utopia (or dystopia) look different based upon your frame of reference. This is the main problem in applying the logic of utopia (or dystopia) to fleeting present-day political disputes and disagreements, rather than seeking longer term wisdom. The fact is, for every person who views a position as a dystopic one, there is a person who at the least views the position as not a problem. And for some, they view the position through the frame of utopian thinking.

The dystopia (or utopia) that a person is looking for (typically one represented in film or literature) is rarely exactly the one that manifests in the real world. The specific tent poles of culture, politics, and societal considerations are fluid and dynamic, not static and solid. There are elements of utopia (or dystopia) that manifest, but not all of them. Not exactly. And the fact is, when there isn’t exactitude in the manifestation of a prediction, the credibility of the predictor (and by extension the reputation of the prediction itself) seems to fail miserably.

How people think about what’s happening now influences how they mentally construct utopias (or dystopias), and then emotionally “buy-in” to them. This mental and emotional construction is more of an analysis about the nature of a present condition of conflict, rather than about genuinely deep conflict analysis. This is why films and literature aren’t good predictors of what will happen, what can happen, or even what should happen.

The fundamentals that underlie films and literature about dystopias or utopias are snapshots in time, representing a particular conflict mindset, and a particular set of perspectives on the world and events in it.

We would do well to be skeptical of attempts to glean too much understanding of current events from them, and would do better at managing and engaging with the conflicts we are currently in, by dealing bravely with the utopia (or dystopia) we’re creating right now.

Network Leap 3

Most people don’t see it.

Confusing the primacy of what we can see, touch, taste, and feel, closes our human perceptions to the potential financial and monetary value of what we cannot measure and codify with our five senses.

This is evident in the primacy of the use of relationship networks in every aspect of our lives.

We cannot touch connection, though we can experience a story with other people.

We cannot see engagement, though we can engage in active listening and experience the positive effects of someone listening to us intently, and the negative effects of someone ignoring us.

We cannot see the value in a relationship, but we can feel with our hands and our emotions the ways in which people grow in relationship transactionally with us.

We cannot see the cruft, bad feelings, negative emotions, and life experiences where the relationship didn’t “work out” as transactionally as we would like, which often creates in us a sense of caution at getting back into relationships and connections.

We have all observed the causal outcomes of the impact of things we can’t see (relationships) and have experienced the power in maintaining and growing connections (networks) to people who may—or may not—be able to “help” us advance in the world.

We all know someone who has gotten a cake job, attained a plum position, or moved up the ladder of an organization, not through technical skills, but through the value of human connection.

Most people don’t see it.

We cannot directly observe the functions of the Internet.

We cannot directly observe how information spreads through bits and bytes and is translated into images, text, and videos.

We cannot directly observe how those videos, texts, and images impact the mind and change the perceptions of the receiver of those messages, but we all accept the reality of these changes happening.

We cannot see how searching for information on the Internet, using a tool such as Google, unites us as disparate people in a communal desire to connect, engage, and to grow our interests, our curiosities, our agreements, and our arguments.

Most people don’t see it.

But Google does.

Think about it: Google as a search engine tool proves—in a form monetized at enormous scale—that the networks of connections matter more for making money, making more connections, making products, making ideas, and making services than anything else tried in human history up to this point.

But there’s an upper limit to that knowledge.

Trapped by the confines of the box in your pocket (i.e. your mobile phone) or the box in your house (i.e. your TV or desktop computer) or the box in your briefcase (i.e. your tablet), there’s a hardware limit to a software solution.

There might not be a software solution to the problems that people have, but in the 21st century, Google (now Alphabet) is going to do its level best to break out of the boxes it is currently trapped in, and prove that networks between people in the physical world, can be scaled and monetized just as easily as they were through a search function.

Google sees it.

Do you?

[Strategy] Crossing the Chasm for the Peacebuilder

For the innovative peacebuilder, the truly important switch must happen in how thinking about products and services cross the chasm.

crossing-the-chasm-for-the-peacebuilder

Most of the time, processes (such as mediation, negotiation, or dispute resolution) are confused with products.

A process is, in essence, a service.

Sure, there are sometimes opportunities to grow a process past a service and into a product, but this is rare.

The idea that content focused around “how-to” can be a product, is supported by the digital reality we live in now. With digital platforms, developing digital components for processes we already think of as services, should become second nature.

But for many it hasn’t.

At least not yet.

There are four ways to cross the chasm in thinking, from a strong consideration and focus on services, to a strong consideration and focus on products.

  • Deep listening requires surveying clients (formally and informally), compiling that data, and executing on the results of that listening. By the way, deep listening is beyond active listening, and is something that peacebuilders are increasingly seeing as a tactic for clients at the table.
  • Deep understanding is the corollary to deep listening. Deep understanding requires accepting that crossing the chasm is the only way to scale. Plus, it requires accepting that one-offs, workshops, seminars, and more of the traditional ways of engaging with audiences, clients, and scaling a “lifestyle” business, have changed irrevocably.
  • Deep advice requires accessing the wisdom contained in the organizations peacebuilders may already be working in. It also requires listening to, and reading, advice that comes from non-traditional places. Accessing, and considering deep advice is strategic and tactical. Deep advice not only comes from outside the box, but also it comes from looking in another box entirely.
  • Deep courage is the last way to cross the chasm. Execution is about courage, and many of the reasons that serve to “stall out” the crossings peacebuilders attempt, is less about not doing the other three things listed above, but is more about the lack of courage to pull the trigger and execute on a truly scary idea.

Philosophy first, tactics second, and courage always to change how peacebuilding happens in our digital world.

[Podcast] Earbud_U, Season Four, Episode #7 – Darren MacDonald

[Podcast] Earbud_U, Season Four, Episode # 7 – Darren MacDonald, Investor, Film/Movie Buff, World Traveler, Local Raconteur

podcast-earbud_u-season-four-episode-7-darren-macdonald[powerpress]

Movies are the stories of our lives.

Our guest today on the show, Darren MacDonald, is a local venture capital investor, film buff, and world traveler.  This is the follow-up to episode #6 featuring Darren’s unique, humorous and engaging point of view.

In this episode, Darren talks about the power of film to cut through to the heart of stories. We cover all the films that came out last year, and have a spirited discussion about who killed Han Solo.

Considering that for a moment, here’s an existential question:

If your child had gone over to the side of evil would you be able to stop them, or would the love that you feel for them—the parental bond you have—cause you to give your life for them?

Yeah. Like I said, film has the power to cut through the muck and ask—and answer—the questions that matter.

Connect with Darren through all the ways you can below:

Check out our first interview with Darren here: http://www.hsconsultingandtraining.com/blog/earbud_u/earbud_u-episode-1-darren-macdonald/

Follow Darren on Twitter: https://twitter.com/upwordz

Connect with Darren on LinkedIn: https://www.linkedin.com/in/darrenmacdonald/

Connect with the Southern Tier Capital Fund: http://stcfny.com/

Connect with the Southern Tier Capital Fund on Twitter: https://twitter.com/stcapitalfund

Network Leap

The deep revelation of the revolution called the Internet, is that it continues to demonstrate that networks are the most valuable resource that an individual, a corporation, or a government possesses in order to leverage innovation, change, and advancement.

Of course, during the height of the Industrial Revolution last century, no one understood how to measure the revenue generated by any kind of network (personal or professional), but everyone knew somebody who had gotten hired via a referral, or who had made a purchase from strong word-of-mouth.

The Internet shows the power of such networks virtually (have you bought an online course lately?) even as it erodes the networks between people in the “real” world.

This is a particularly troubling realization for organizations built at scale, i.e. “real world” companies, from old line manufacturers (Ford) to healthcare companies (name your national hospital conglomerate of choice here).

The fact that a network matters more than physical size, monetary resources, access, etc., on the Internet is the main reason why corporate mergers (i.e. AT&T + Every Other Media Company You Can Name on the Planet) won’t do much to increase the overall market share of individual eyeballs and mass audience attention. The mass approach doesn’t work (because of the network impact of the Long Tail) and such mergers are the flailing attempts of declining industries to remain relevant in the face of the only thing that scales from individual to individual.

The web of the network.

Some sectors are provincially beginning to understand the impact of the presence of the network in the physical world, with the growing talk around the Internet-of-Things. But this is just the beginning.

The fact that the presence of the network matters more than the size of the network, is why Google will eventually get out of the search business altogether (probably around the middle of this century or so) and be the first Internet based company to burst from your computer or mobile phone application, out into the physical world.

Search matters less and less when the network matters more and more to accomplishing revenue, connection and growth goals at scale. Sure, Facebook may “win” the networking wars against search in their own little walled garden, but Google is planning on escaping to larger territories in the physical world where the presence of a network generates more revenues, because of the inability and myopia of Industrial Revolution based organizations to appreciate the impact of a network at scale.

These larger territories where networks aren’t as valued (yet) include the physical connectivity infrastructure of a city (Google Fiber), the physical place where individuals spend time commuting to work (Google Car) and the place where individuals spend the time connecting with others physically AND virtually (Google A.I. projects).

The fact that the network matters more than the technology facilitating the development of the network, is why virtual reality companies (Oculus Rift) and augmented reality games (Pokemon Go!) will be on the edges of individuals’ and companies’ radars for some time to come. The real “killer” app for both virtual reality and augmented reality technology will be the one that brings connectivity and an already established network into the new technology. And then pivots to connect that network to a larger, physical world.

For companies that can’t envision the leap to network based thinking (but who have executives and others on their cell phones texting, emailing, messaging, and otherwise building their virtual network constantly) here are a few suggestions:

Build the physical network between schools, industry, and government in your local town, or municipality. There is nothing less sexy or interesting than sitting at a table talking about how things were better economically in the middle of the Industrial Revolution, but that lament must be part of a larger discussion of expanding the web and the network using the same thinking and acting that individuals are doing virtually daily.

Realize that money is no object. Money is a story. Fear of change and resistance to the present reality and the future possibility are the objects. Recently the question came up in a workshop with an organization in transition “How do ‘crack’ the Resistance?” One way is to build trust. The other way is to change the thinking of the organization around what constitutes a “revenue generating” activity, and what does not.

Realize that there isn’t power in hoarding knowledge, access, or a carefully constructed network anymore. There isn’t power in hoarding money anymore (no matter how much cash on the balance sheets the Fortune 500 is hoarding). There isn’t even power in hoarding connections to politicians, power-brokers, or personalities anymore. The power is in sharing, reciprocity and building trust across boundaries, rather than busily building moats.

Or walls.

The full power of the Internet—in its ability to shape how humans build, how humans communicate, and how humans create network value—has yet to be fully explored.

We are at the beginning of a revolution.

HIT Piece: 10.11.2016 -“For” You, or “To” You

The government (and the corporations that consort with it through lobbying efforts) can’t provide every service, fulfill every need, and relieve every want for every individual.

The government (and the corporations that consort with it through lobbying efforts) can be hampered from taking away rights and encouraging responsibility, from individuals.

One perspective is known as “positive rights” and the other perspective is known as “negative rights.”

In online interactions with corporations that are coalescing and acting like “real-world” mega-corporations (consorting with, and lobbying against or for, government policies and such) the issue in conversations around online anonymity is whether or not you believe that those mega-corporations should do for you, or should not do to you.

“For” you, or “to” you.

The preposition makes a difference.

If you believe that Google should do for you, then you will gladly give over your private data without a thought, to companies that view you as a product, and your privacy and anonymity as an afterthought.

If you believe that Facebook should not do to you, then you will be savvy about what you reveal online, where you reveal it, and to what company you give access to your data. You will interact with companies on the Internet who view you as a customer, and your privacy and anonymity as their first thought.

The preposition makes a difference.

If you believe that SnapChat should do for you, then you will gladly stay inside the walls of that communication garden, adopt the rules of the garden without thinking, and will complain when the rules of the garden are changed—as they inevitably will be—because you didn’t build SnapChat. Evan Speigel, Bobby Murphy, and Reggie Brown did.

If you believe that Dropbox should not do to you, then you will gladly pay for their premium service which protects your anonymity and expands company revenues in ways that allow it to continue to grow, because you will realize that you aren’t the product. The cloud storage is the product. And you won’t get caught the next time there’s a data breach.

The preposition makes a difference.

If you believe that AirBnB should do for you, then you will gladly applaud as they make changes to who can use their app as a part of their service, to reflect current political and social considerations based in long-simmering cultural passions, rather than revenue based considerations.

If you believe that Uber should not do to you, then you will sign petitions to bring Uber to your town, while also insisting on anonymity in driver data, protection from harassment from incumbents such as taxi drivers and others, and encourage the founders to develop robust responses to charges of sexual assault by drivers in countries not America.

The preposition makes a difference.

If you believe that the Internet should do for you, then you will happily engage with the Internet as a finite communication and connection tool. You will be happy inside walled communications (Skype), commodity (Gmail), and collaboration (GoToMeeting) gardens, and you won’t explore much further than those gardens. Because the Internet has too many options, is too confusing, changes too fast, and is too chaotic and scary to make an informed decision about services or products.

If you believe that the Internet should not do to you, then you will read blogs that have only been read by under 100 people or so, you will mourn the death of RSS feeds and will manage your email subscriptions carefully, and you will be unhappy with the “walled gardens” that the majority insist upon using. Because the Internet is infinite, never-ending, and like any other communication tool, requires self-control to manage, intuition and critical thinking to navigate, and patience to address on its own terms.

“For” you, or “to” you.

The preposition makes a difference.

When considering issues of online anonymity, harassment, bullying, bad behavior, privacy concerns, data breaches, and all the other unethical and illegal behavior being engaged in by individuals and corporations, the understanding of the difference in the meaning behind the preposition matters.

[Advice] On Influencers

Influential personalities and brands online are about to become even more influential as the years go by.

And mediators, lawyers, and negotiators should take note.

Influencer advertising is tricky to navigate, whether you are trying to partner with the peacebuilding neighborhood association with a vibrant Facebook community or the pop singer Rhianna.

Influencer marketing is only going to grow larger in the coming year for the very same reasons that social media is influential now: Individuals trust other individuals more than they trust brands. In the field of mediation and peacebuilding, where trust is a huge deal, influencers and thought leaders such as Bernard Mayer and Kenneth Cloke bring their substantial influence to academic programs, academic writing, advocacy and other areas.

However, as the influence of those individuals begins to fade, a new generation of influencers is rising in the ranks of mediation and peacebuilding professionals, such as Patricia Porter, Brad Heckman, Cinnie Noble, and others who have begun to leverage social tools and the wide reach of the Internet to make a dent in the peace building universe.

For the ADR professional with limited resources to be able to connect with larger names in the peacebuilding world, there are a few things to remember when considering using influencers to advertise your content, your services, your philosophy, or your processes:

Does the influencer’s brand link well with my brand promise?

Carefully considering how an influencer’s brand (which may range from Bernard Mayer all the way to Kim Kardashian) complements the strengths and reduces the weaknesses of the peacebuilder’s brand promise is key to developing a long term relationship with the influencer. Influencers are people first and foremost, and peacebuilding professionals should be about building that relational knowledge ahead of jumping into a branded relationship.

Is the influencer’s audience an audience that I want to be addressing as a peace builder?

Depending upon who the influencer’s audience is (and audiences range in taste and structure from the 1,000 followers the neighborhood peace builder has on her Facebook page, all the way to the millions of fans and followers Jon Stewart has) the peace builder has to decide carefully if that is an audience worth talking to. The fact of the matter is, every audience that a brand influencer has is not appropriate for a peace builder to talk to, nor is every audience open to hearing a message about peace.

Does the influencer’s message help or harm my message?

Every influencer talks to their audience in their own way, using words, images, symbols, and other forms of social cuing that inexorably tie that audience to them.

Some influencers are less savvy than others, but that does not mean that they aren’t sophisticated communications professionals in their own right.

 

[Advice] Blogging for the Peace Builder

Blogging is still the easiest, lowest cost, way to build a business, establish a client base, become an influencer, or just to use a voice that matters.

It’s almost free marketing that is always on, always distributed, and always accessible.

There are great ADR professionals such as Cinnie Noble, Tammy Lenski, Victoria Pynchon and a few other high profile ADR practitioners, capitalizing on their blogging efforts. But for many ADR professionals, other than the contributors at Mediate.com (and here at ADRTimes.com), blogging is still viewed as a “one-off, one-time” thing.

There are many objections to blogging from the peace builder, but three are primary:

  • I don’t have time to blog.
  • I don’t know what to blog about.
  • I’m not a writer.

Let’s break those down:

I don’t have time to blog:  ADR professionals lead busy lives. They mediate, negotiate and arbitrate complex issues that place psychological and emotional strain on them. Then, they return to homes where they may be confronted by more conflict (Ever hear the joke about the mediator who mediated their own divorce proceeding? I have. It’s depressing.) And, peace building professionals are exposed to more conflicts in social media feeds and from popular culture.

Then, there are children, partners, and responsibilities. By the time the end of the day comes, they are ready to do what their clients do: Go to bed and go to sleep. Then they get up and repeat it.

Who has time to blog?

Well, I’m writing this article in between just having fed my four-year old daughter and working on a client project. What I have found is that there are spaces in the day where thoughts worth blogging about can come flooding in. And, when we sit down at our seats in front of the computer, time becomes available, in spite of distractions, children, clients and other responsibilities.

I don’t know what to blog about: There is so much conflict in the world, at both an organizational and individual level, that I am often surprised by how many peace builders believe this. Peace builders witness disputes in line at their favorite coffee shop in the morning. Disputes occur at local school board meetings, attended the night before. There are disputes in our social media feeds, or even in the newspaper.

When I started blogging regularly, I worried about filling digital space with something meaningful. Then I had a revelation: The number of people consuming content in a digital space will always outweigh the number of people creating content in digital space.

The other piece to consider in this, is a thought that many peace builders have that goes “I don’t have anything to say (or write) so what could I possibly write about?” The fact of the matter is, we need more people who are involved in building peace to have the courage to lay out an argument, stake a claim to a position of truth, and then defend it vigorously and assertively. Courage has always been in short supply in the digital space (see the proliferation of Buzzfeed-like listicles and “Top 25” posts) and hiding away from the consequences of taking a position on topics such as neutrality, client-self-determination, or even the area of deep listening, does not negate the overwhelming need for online wisdom. The fact of the matter is, wisdom is also in short supply in a world where every piece of knowledge is a Google search away. We need more peace builder’s wisdom in the online space and the best place to get that wisdom across is through online, long-form, writing.

I’m not a writer: Many people stop writing regularly about the same time they put college (or high school) in the rearview mirror. Writing is hard, but for the peace builder, writing is the best way to explore and develop thoughts about process, procedure and practice and to grow the field. We need more writing, not less.

And, putting together a sentence or two is really all that it takes to begin. Once that happens, the real struggle becomes how to improve writing, rather than how to start.

One last point on all of this: Many peace builders want to begin writing, but fear that when they are vulnerable in the online space; when they take a position, raise their hand and say “this is me, this is what I’m making,” that there will be pushback from trolls, baiters, scammers, critics, and other bad actors (or actors with mixed motives) online. The thing to remember is that, at a practical level, the bad actors, spammers, and trolls are merely seeking negative attention and—even more perniciously—are seeking to place their shame on the person taking a stand.

At a practical level, the way around this for the peace builder to not accept comments on their blog. Or, to moderate them, or even to not read them. But, peace builders should never allow the bad actor to steal their voice, out of their own mouth, before it has even been used.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Building a Subscription Model for Content

Being the last person standing is an underrated tactic in the world of online content creation.

But for the peace builder looking to create a subscription model for content, this may be the best strategy possible.

Three things are working in the peace builder’s favor:

  • the speed of the Internet and the ways in which content consumers access content is increasing, even as the cost of acquiring the tools is decreasing;
  • the rise of ad blocking is causing many organizations to either double down on advertising, or to simply eliminate it altogether as a driver for content;
  • the cost in time, emotional energy, and personal effort (number of “touches”) to acquire a paying customer online is about the same as it is to acquire a paying customer offline.

More content—written, audio, and particularly video—is being consumed by audiences via mobile applications, nested on mobile devices, and accessed via the cloud. This is being seen most visibly in the overlap between subscription based product services (i.e. Harry’s Razor, Dollar Shave Club, Birchbox (for men and women) Trunk Club, Casper Mattresses, etc., etc.), and the ways in which applications, URLs, and even QR Codes are being integrated into the content consumption experience around advertising those services. Peace builders must be aware of these trends to keep their content delivery systems current and updated to get in front of as many audience members in their long-tail as possible.

The rise of ad blocking as a driver for developing a subscription based business model for content development is a key point for peace builders to take in to consideration. Yes, putting content behind a paywall and encouraging people to either give an email address (or pay a fee) to access that content may knock the peace builder in a Google ranking. But if there is an abundance of previously “free” content (audio, written, or video) that can be nested behind a paywall, advertising and ad blocking become less worrisome, in spite of whatever changes Google attempts to make to its search algorithm.

The offline content acquisition experience and the online content acquisition experience are beginning to hew closer and closer together. In the past, both on and off line, there was tremendous friction between the consumer of content and the creator of content. Now, both online and increasingly offline, all of that friction is either being automated, “app”-ed, or otherwise disappearing from interactions. Content consumers in the peace builders’ long tail are still eating, sleeping, buying clothes, and purchasing content from a variety of both on and offline resources. Peace builders must be aware of this friction reduction and move to a world where the frivolous parts of the experience (i.e. signing up, giving an email, taking a payment, etc.), are becoming more friction less so that the actual engagement with the peace builder can happen.

The peace builders that understand these three trends and incorporate the reality of them into their content business model will be the last peace builders standing (and getting paid) even as others drift away.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/