The Artistic Part of Marketing

Brands and corporations assume that consumers are either always listening to their bullhorn and noise, or are never listening at all to anything and thus must be shouted at via a bullhorn.

However, if that doesn’t work, then brands get depressed, defensive or melancholy and stop trying. And ultimately disappear.

Or revert to ever larger and more unseemly spectacle.

The reality is something much more mundane–and hopeful.

Consumers’ interest and attention ebbs and flows like a river. It is fickle, unfixed and ever changing.

The hard work for brands is to remain consistently interesting, engaging and relevant so that when consumer attention comes back, the brand hasn’t changed.

The hard work of overcoming the fear of being irrelevant tomorrow and the anxiety to just keep yelling today, is the artistic part of marketing.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Queen of the YouTube Selfie

Narcissism is the great modern diagnoses.

From philosophers to social scientists to political theorists, the erudite thought leaders have spilled rivers of ink (or created tons of bytes) by critiquing the rise of everything from social media to the “selfie” and positing that such developments spell the end of Western civilization.

For our money, the end of Western civilization may come about, but not because a few million people posted images of themselves on social media sites.

And here’s a prediction for the intelligentsia: If the candidates for President in 2065 don’t have at least a Youtube channel, we here at HSCT will be genuinely surprised.

After all, we hear that you can’t even get a book deal these days without having a platform and an audience first.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers: [download id=”2414″] and [download id=”2390″].

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

How to Leverage Twitter for Fun & Profit

This Friday, we are going to talk about Twitter with the local Ithaca, NY chapter of the National Association of Professional Women (for more details and tickets, click here).

Twitter is our favorite social content distribution channel.

Twitter is fast, fun, vibrant and, seemingly, uncomplicated (unlike Facebook or LinkedIn, you can UnFollow, or not Follow Back a brand or person and it’s not personal).

But all the things that make Twitter intriguing and my favorite channel for the ADHD generation, these traits have also made the channel a dangerous one for people and brands who lack self-awareness, self-control or self-esteem.

This creates an interesting intersection between storytelling, neurocognition and emotional manipulation.

We’ll answer all those questions tonight, so if you’re in the Ithaca area, please, stop on by, say “hello” and let us shake your hand.

-Peace Be With You All-

Authentic Teaching

Authenticity has become synonymous with credibility.

Consistency has become the new currency.

Yet, in the world of content development (and the entrepreneurial base that it begins from), the “old” rules of marketing, advertising and sales still apply:

The audience doesn’t really care what you know; they only care about what you can teach them.

-Peace Be With You All-

Pajama Based Coding

Are you wasting your time?

This is the interesting summation that Michael Tomeson came to in his Forbes article from a couple of weeks ago.

In doing work that can never be compensated for, to help build something for a corporation who will take it and make profit off of it—but not share any of it with you—you are, in essence wasting your time.

This is a classic conclusion that bubbles up from the depths of the old, Industrial based economic thinking, where every piece of effort to make a widget can be monetized, categorized and codified.

The application of scientific management for labor and profit, if you will.

We here at HSCT don’t believe that you’re wasting your time. Nor are we cynical enough to believe that you would rather help a corporation than help your fellow man.

We do believe that the economic, cultural and social rules are being rewritten, and the next trick to be played will be on all of those systems that insist on being non-symbolic, highly regulated and impervious to any disruptions.

You know, the kind of disruptions that encourage you to sit in your pajamas and code for free while having to go “work” for a big-box retailer for minimum wage.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

[Opinion] Google’s Glass Problem is Your Problem Too

There’s currently no compelling reason for us to buy Google Glass.

There’s also no compelling reason (beyond the SEO game) for us to be involved in Google+.

There’s no compelling reason because the guys out at Mountain View haven’t given us one, other than the fact that they currently own all of Internet search worth talking about.

But, as the attention of the world shifts to mobile phone use, apps matter more than search, and Google will have one less compelling reason for us to be involved with them.

The utility of search, mobile, and even wearables is based upon the idea of resolving a need or a want that the customer has and then making the solution so attractive that we can’t help but use it.

However, as the web has matured, Google hasn’t and the utility of wearables really comes down to third party data gathering about users’ behaviors, antics and actions.

The much more compelling reason for us to buy Google Glass—or any other wearable—will be answered, not by Google, or Yahoo, or even Facebook, but by Big Data advocates and privacy hawks.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Opinion] The Idolatry of Selfie

I don’t know if you’ve noticed, but the selfie is on the rise.

So is being famous just for being famous.

And there are parents out there that are using their children to promote fashions, lifestyles and conscious ways of being.

All of this may just be fancy marketing, attention seeking behavior, or merely a sign of the times.

Much has been said and written about the rise of narcissism in the overall culture, and we won’t add to that here, except to say this:

The most pernicious conflicts that can occur are the ones that people have with themselves. And the rise of narcissism can be directly related to three things:

Idolatry of self
Idolatry of others
Idolatry of fame and celebrity culture

Once understanding occurs around those three areas, then we can maybe become a little wiser in how often we retweet that Ellen DeGeneres selfie.

Or the one attached to this post.

-Peace Be With You All-

[Advice] Ethical One-Way Streets

The European High Court handed down their opinion dubbed the “right to be forgotten.”

What’s missing in all of the subsequent debate occurring around issue of privacy versus censorship, is the very real issue about a lack of organizational (read “Googles’”) ethical dealing.

“Organizations are seeking honest, fair, reliable, benevolent partners who will commit themselves to the relationship and prove trustworthy. In other words, they seek ethical partners.”

Organizations seek ethical

partners
employees
vendors
customers
clients
and audiences

who will deal fairly—and transparently—in the public commons space of the pro-social spheres that we have created.

However, when asked to engage in the same trustworthy behavior, (read “providing individuals the benefit of the doubt, forgiveness and grace about their messy histories”) they balk.

And then organizations wonder why individuals—who only build real, lasting relationships based on genuine trust, collaboration, ethical dealing and just plain enjoyment of each others’ company—balk at having their every move monitored, recorded and then used against them later.

Doesn’t sound like the thinking that leads to the behavior that will sow the seeds of peace to us.

-Peace Be With You All-

The Duke

At the SOHO Small Business Show in Syracuse, NY, we had to begin the mediation process with John Wayne.

It did not begin as well as we hoped it would…

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com

Google to Earth

The most difficult skill set to master, even in our current post-social age, is the skill of managing other people.

The recent changes and departures at Google serve as an example of this. No matter how “whiz-bang” the technology, people will always be at the core of a company’s focus, growth and competency.

Three points to consider:

Managing people is only going to become more complicated, not less, as individuals make life choices that serve to set up their existences around concepts of shared individuality, rather than enforced commonality.
Emotional intelligence, virtue ethics, patience, religious belief, recovery from failure, grit and perseverance are all learned discrete skills and traits that groups can advocate and promulgate, but that individuals have to practice and internalize. Unfortunately, these skills are to often “taken for granted” rather than “trained into” people.
Training implements skills at the lowest level, coaching reinforces learned skills at the next highest level and education—learned skills actively practiced and then passed onto others—happens at the highest level. This is the path for learning and absorbing, the discrete skills to be able to handle other people, as well as oneself.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com