[Strategy] The Power of Story

Stories lie at the core of the human condition.

Stories, myths, fables and legends serve a psychological need that human beings have for connection and understanding. The people in professions that understand this, from priests and pastors to marketers and con men, can weave stories so fabulous that they can sell a person anything, from a washing machine to the cannibalistic sacrifice of virgin flesh.

Psychologists and psychiatrists know the power of stories.

They spend years in the medical and mental health fields, carefully mapping the ways in which cognitive connections develop and then the ways in which those connections are externalized with the outside world. Therapy is just a refashioning of a story that you have told yourself for so long that it has become true for you.

When we talk about stories, we inevitably have to talk about fiction and fact, truth and lies. Content and Context serve an important function here, because the ways we determine what the truth is (both “for us” and “for the other”) are important. What may be truth for you in a story may be an out and out lie for me.

Mediators specialize in getting to the truth by first acknowledging that everybody tells a shaded truth: Not necessarily a lie, as in, a story told with the intent to deceive, but a truth that is bent and shaped through content and context to service a particular interest: theirs.

The third factor that influences all of this is power. Now, social justice practitioners and thought leaders talk a lot about power: who has it, who doesn’t, and who is using it to oppress or to privilege.

Power, however, is also based on content and context. This is a tough truth for true believers in social justice, and why the panacea of a socially just future will never be fully recognized.

There are too many competing stories.

When every story competes for primacy in the external realm of an open, capitalistic market, some stories win and some stories lose. The story of Coca-Cola is obviously a winner in the marketplace.

The story of all kinds of insurance—from life and health to car and home—is neither winning nor losing. The story of MySpace is definitely losing: As did the story of Pets.com, Borders and Woolworths.

When we think of the personal brands that we present online, from our social media presences to our tendency to spam and flame each other in the “below-the-fold” comments section of our favorite online articles, stories and storytelling become even more important.

Case in point:

I read an article here http://tinyurl.com/q98wp8c, which served to activate my own stories that I tell myself about writing, famous authors, the nature of public opinion, online journalism, Amazon.com, Jeff Bezos, obscure Viennese writers, World War 1 intellectualism, racism, social justice, wealth inequalities and the ubiquity of online blowhards.

And that was in the first two minutes after I had finished reading the article.

A couple of hours later, I was talking to my lovely future bride and her son and relating the story of the article, further embellishing the story I was telling myself about the article that I had just read.

This is the power of a story and of storytelling. I start out reading someone else’s words and end up making my own meaning of them. Then, to make matters worse, I influence others in how they create their own stories and how they intersect with the external world, featuring myself, the article, the people with whom I interacted and, of course, the stories that they tell themselves.

When conflicts happen, the circle closes, reopens and closes again on the stories that we tell ourselves. Because while conflict is change and conflict is dynamic, it is disruptive, disjointing and personal. The stories of conflicts vary, but they typically begin with:

“They did thus and so to me. And I turned around and did thus and so to them, but they are at fault and they owe me an apology because they started it, I’m innocent and that’s the truth.”

And there it is. The two most important words in any story, whether it’s a marketing story to get you to buy a car or a religious story to get you to buy a belief, the most important thing in any story is the Truth.

Writers, bloggers, journalists, poets and others have long known the power of the truth in a story, which is why stories work so well. They appeal at a deep level to something in the human psyche that very few ever talk about: the desire to be entertained.

This desire is why fiction outsells nonfiction.
This desire is why “reality” TV is always scripted.
This desire is why, even in the midst of a terrible trauma or a horrible conflict, resolution is so hard to come by: Either one, or both, of the parties is being—at some elemental, cognitive level—entertained.

Dopamine is a neural chemical that is triggered in the midst of pleasure and pain. It lulls a person to sleep even as it creates bonding by also releasing that other neural chemical, oxytocin.

The desire to be entertained is intimately linked to the desire to be lulled and pleasured by connection. And the ultimate way to connect is through storytelling.

Forgiveness, reconciliation, anger management, deep breathing, mediation, mindfulness, are all hard and require work to maintain. They require the frontal cortex where creativity, art, poetry, music and all the other hard things live, to be activated and used.

Power enters into this in the area of telling the truth, versus telling a story. Power equals control and he (or she) who has the power (mostly power “over” another person) gets to make the rules.

Power used to be concentrated in the hands of the very few, however, as technological advancements have occurred; power has dissipated to even being in the hands of the very young and the very old. Social media, the Internet, blogs all are forms of communication that give everyone the same power and the same access, though outcomes will vary.

And thus we close the first part of the loop: Stories, fables, legends and myths serve a purpose. They allow us to categorize, compartmentalize and make sense of the world. Stories that we tell ourselves are the most important stories of all. This is why motivational speakers the world over talk endlessly about having a positive mindset; which allows us to tell ourselves stories that are positive and uplifting.

But, what do we do when the stories aren’t that great: When the trauma, dysfunction and conflicts lie at the core of our stories?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Strategy] You Are Doing Great Things, I Know It…

Performance evaluations, feedback, criticism and “suggestions for improvement” in people’s performance all serve as ways to separate leaders from followers.

We had a conversation this week about caring (see here) and we keep coming back to the idea when we think about how leaders should encourage their followers’ hearts. Most of the time, people analyze what we do—as either leaders or followers—and then make judgments about our performance. Often this judgment is then equated with a person’s character, wisdom or ethics.

But organizations and institutions can’t—and don’t—care. Only people do. And in order to encourage people to continue to follow, leaders must care about the people that they are leading, enough to guide them through the necessary risks to execute the mission.

Performance evaluations, feedback, “suggestions for improvement,” criticism, and many other forms of feedback are often used as a cover for the vulnerability that really caring about followers requires.

“But what do you do if people aren’t doing the ‘right’ thing and screwing up the process?”

This question is a corporate variation on “How do you tell the truth in grace to someone?” and it’s an excellent one. Here are three ideas:

Know what you care about as a leader and why—Some leaders care about process more than people. If that’s the case, recognize and praise the process, rather than attempting to recognize and praise the person.
Be genuine with yourself as a leader—Some leaders struggle with self-awareness. But feedback, criticism and other forms of “improvement” lectures don’t work, and can often be seen as blameing and excuse making. Being genuine with yourself means care about what your role is before caring about your followers’ roles.
Seek to understand first—Some leaders are self-absorbed, narcissistic and vainglorious. Harsh sounding words, yes, but in a world where genuine recognition of others is the only way to effectively encourage a heartful followership, a leader must seek to understand their followers’ hearts—and care about them.

In the short run, caring about people and building relationships is the only way to go for a leader. Celebration and rituals, combined with the importance of symbols, done with authenticity and heartfelt pride in ones followers, can do more to cement long term growth than any amount of money, service development or process change.

Encouraging the heart requires caring about people and creating long term, value based relationships.

-Peace Be With You All-

[Strategy] “Yes We Can!”

“Yes we can!”

Boy, isn’t that a catchy phrase.

The word “we” is synonymous with enabling others to act, but there are a couple of other pieces that go along with that word:

There are two kinds of power—Many leaders resort to “power over,” when they lose faith or trust (more on this in a minute) in their followers to accomplish the goals that leaders have articulated. Leaders with bad visions (i.e. Hitler, Stalin, etc.) do this more often than leaders with good visions (i.e. Steve Jobs, Moses, etc.). But “we” creates the second kind of power, “power with.” It empowers followers to see the vision and implement it in their own way.
Trust is always an issue—When leaders “let go” and truly begin trusting “the masses” to move a vision forward, some followers aren’t going to get the message right. Some followers are going to be deceitful and self-serving. And some followers are going to fall away when it gets to be too hard. Martin Luther King, and Gandhi both experienced this, but it did not diminish their faith and trust in their followers.
Carrying capacity increases—A leader who doesn’t have to control the “scope creep” of a spreading vision, is not really a leader. Part of acting on a vision is that when action starts, so do reactions: from friends, enemies, circumstances and opportunities. How does a leader know when to say “yes” and know when to say “no”? Well, when the number of followers increases because of trust and empowerment, then the ability to say “No, I can’t right now…but give it to Sally over there” becomes a statement of collaboration, rather than a principled rejection.

We without empowerment, trust and collaboration is just a word with smoke but no fire and followers can easily become cynical when its overuse transforms from inspiration to cliché.

“Yes we can!”

Ok. How will you?

-Peace Be With You All-

[Advice] Who’s Afraid of Blogging?

We are “out here” all the time.

In our professional capacity, we have served (and do serve) as consultants and “advice providers” in multiple areas: marketing, conflict entrepreneurship, Big Ideas and some other areas.

However, whenever there is a discussion about social media/online marketing, and we mention that the core of marketing should be a blog presence, our clients (or trainees) get very, very nervous.

Who’s afraid of blogging?

So, we called up a good friend of ours and he provided some insight that we hadn’t previously considered. In a nutshell, it came down to three things:

Blogging is hard because the voice that a person (or organization) writes in, may not be the voice that shows up to do the presentation, make the pitch, address the customer or close the sale.
Blogging is hard because there is the possibility that, while “no one reads long form content anymore” someone actually might. And if they do, how does an organization (or individual) “walk back” something that they wrote and distributed.
Blogging is hard because it’s a constant challenge to keep up with distribution platforms that “change the rules” every day, the ever shifting eyeballs (we’re looking at you Facebook, Twitter and LinkedIn!), and the attention and nature of audience interaction.

Who’s afraid of blogging?

We’ve also been thinking about the idea of content creation vs. consumption, active and passive audiences and how there is “so much noise out there,” which is a constant lament for some of our clients in this area.

The answer to the question is that only a few organizations, people and entities are not afraid of blogging. Everyone else either blogs, tweets, facebooks, or distributes to their own level of comfort and desire to be either an active participant in the social space—or not.

Are you afraid of blogging?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Goodbyes and Butterflies

Everywhere there are voices.

We wonder what the Five Man Electrical Band would have to say about Twitter, Facebook, YouTube, blogs, and on and on and on…

With so many voices, how does a person hear the still, small voice of the inner being?

When we were little children, our Grandmother used to tell us that “God doesn’t box with the world.”

Innate wisdom like that is lacking in the world today. All of the recent talk and interest about mindfulness, meditation and the like is indicative of a deep human desire to shut out the endless external noise and hear a deeper voice.

Historical perspective is something that’s good to note here: our Grandmother must have been in her 60’s when she told us that bit of folk wisdom and the Five Man Electrical Band serenaded us on Goodbyes and Butterflies about signs in the 1970’s, so this isn’t something that just started with social media.

The professional peace builder longs to go to the balcony, and take a break from the noise and shouting, to find the part of themselves that seeks to bring others to peace.

Perhaps this is the deeper reason why some peace building professionals struggle with creating content, marketing and some of the other core practices of entrepreneurship; and, why so many of them shy away from the crowed noisy social spaces, where voices are endless, loud and berating.

-Peace Be With You All-

[Opinion] 10 Year Overnight Success – Vol. 3

“Well that was a waste of time.”

How often have we either said those words, thought them or wrote a variation of them down?

In the pursuit of mastery, there are no such things as “wasted” hours, days, minutes, or even moments. There are only the things that did work and the things that didn’t work.

The painter, sculpture and architect, Michelangelo di Lodovico Buonarroti Simoni , saved very few of his drawings. When he stared at a block of marble, he saw the material that he would have to strip away in order to release the object trapped inside.

The inventor Thomas Edison said “I haven’t failed. I’ve just discovered 10,000 ways that won’t work.” Or, at least the Internet claims that he said that.

The casual consumer of life, though, often associates failure with waste, and addition with success. We associate subtraction with loss, and “no” with rejection.

But subtraction AND addition both must happen for success to occur. And energy, no matter how we look at through our temporal, corporeal frames of reference, can neither be created nor destroyed.

If Michelangelo, Edison and the Universe can get on board with both addition and subtraction, maybe then we should stop focusing our casual conversations just around waste alone.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] 20-80-100

80% of the conflicts in your organization will be solved by 20% of the people in your organization.

And, not all of those people will have positional titles, effective job descriptions, or even work in “traditional” departments that “are supposed to” address conflicts.

Pushing the frontier of who gets what, so that the majority gets more value out of the conflict resolution process, should be the goal of all organizations.

But, there’s a ceiling on that value, generated by competing goals and desires, differing value placed on outcomes and the lack of ability for some in an organization to accept the efficacy of pursuing more than one outcome.

As long as 20% of the people in organization are overcoming 80% of the ceilings in 100% of organizations, the ceiling on claiming value will not move effectively.

-Peace Be With You All-

[Opinion] Build Your Own House

When living in a house that someone else has built, there is always a sense of something that could be better, roiling around underneath the veneer of “being comfortable.”

Walking around in that house, the renter (or person paying the mortgage) always notices nails sticking out, annoying rough edges and corners of door jambs and knobs, cabinets that are the wrong height and colors of the walls that are “off.”

But, most people put up with those irritations in a house, because…well…it takes a lot of technical—and emotional—knowledge, to design your own house, to your own specifications, that’s comfortable for you.

It’s the same thing with the houses that we have built on top of the virtually property space of the web: social media platforms, apps, websites and many, many other items.

Too many clever people in the web space complain too much and too loudly, about the houses they are paying rent to live in. And as clever as they are, they are not picking up a pen, a ruler and sitting at a slanted desk, to design and build something of their own.

In order to develop the web past where it is now, we need more clever people building houses, versus renting houses.

And the amount of real estate is always expanding…

-Peace Be With You All-

Seduced by the ZMOT

There is a zero moment of truth.

Google researched this a few years ago, and the upshot of the idea is, that, due to the amount of content we are consuming on a daily basis, the modern Western consumer has so many more options to try and research before they buy.

There are other elements that tie into this, including the brand being what customers says that it is and advice to brands on how to avoid interruptive advertising, but the idea remains relevant for us in the conflict fields.

For practitioners and participants in the process of conflict, the nature of change and attaining the skills to be successful at managing conflict and change, there is a zero moment of truth as well.

We talked a little bit about that in this post here, but it remains indicative of our modern day that the zero moment of truth—the moment at which we decide to pre-shop our notions, read and get advice from others, watch a conflict video on line, or ask questions of other individuals—for conflict practitioners, is a moment of great impact.

But for participants in conflict, there seems to be a dearth of materials and resources, leading to the ultimate moment of truth, where conflict participants attempt resolution themselves, and may succeed, fail or just surrender.

-Peace Be With You All-

7 Points of Articulation

As journalism continues to crumble, thought leaders and cultural critics still write about blogging with a rhetorical sneer.

But, we don’t know of any other way for an aspiring writer (or journalist) to gain an audience before getting the job title.

In essence, the process for developing a resume has changed from writing down accomplishments on an 8.5 x 11 inch piece of paper and then showing up at a scheduled time to engage in a false dance and (hopefully) get hired to perform a job, to a process whereby if the aspiring writer isn’t blogging, tweeting, creating images and videos, and podcasting before the call comes from the major leagues–well then they don’t get picked at all.

And, since every blogger is not going to wind up with the name recognition of Andrew Sullivan or a writer for TechCrunch, there are seven different areas that a blogger may want to consider as they develop their blogging career:

Reciprocation: The rule of reciprocation says that we try to repay what another person has done for us. In the realm of blogging, this rule applies through comments on, social sharing of, and curation of, content from yourself and other sources.
Commitment: The rule of commitment says that, once people have agreed to do something, they feel compelled to follow-through on the agreement. In the realm of blogging, this commitment is demonstrated by showing up and writing every day.
Consistency: The rule of consistency follows from the rule of commitment and states that people have a tendency to behave in ways that are stubbornly consistent with whatever stand they have initially taken. The successful blogger (not Andrew Sullivan level, but being able to buy an extra cheeseburger occasionally) should be ridiculously consistent.
Social Proof: The rule of social proof states that people view behavior as correct when they are surrounded by others doing the same thing. In the realm of blogging, this means channeling blog content through social distributive channels, aimed at gaining positive reinforcement from an audience.
Liking: The rule of liking really focuses on the fact that we do things for people that we like and that we build a connection and relationship with over time. Building connection with fans through backlinking, responding to comments, curating other people’s content and other ways of connecting follow from that rule.
Authority: The rule of authority states that we tend to defer to others in authority based on physical attributes, titles, or even clothes and other trappings of “power.” When you’re blogging consistently, with liking and social proof, it gives the blogger authority. Don’t have authority yet? Well don’t give up. Outlast the other bloggers.
Scarcity: The rule of scarcity says that we want more of what we can’t have—or that is in limited supply. In the digital world, where it seems as though every blogger is giving away content for free, scarcity comes to a blogger when they use their influence and authority to build a niche audience for their content, their point of view and their process through their writing. Scarcity also comes through building an effective distribution network for blogged content, including social media channels, email distribution lists, subscriptions and on and on. Combined with consistency and commitment, scarcity becomes the gold under the dross.

There’s a lot of talk about how blogging is disappearing, along with journalism. But, as the Internet of Things really ramps up, we don’t know how content is going to be managed on these devices, without bloggers having a voice at the root of the Internet of Things…websites….

-Peace Be With You All-