How to Leverage Twitter for Fun & Profit

This Friday, we are going to talk about Twitter with the local Ithaca, NY chapter of the National Association of Professional Women (for more details and tickets, click here).

Twitter is our favorite social content distribution channel.

Twitter is fast, fun, vibrant and, seemingly, uncomplicated (unlike Facebook or LinkedIn, you can UnFollow, or not Follow Back a brand or person and it’s not personal).

But all the things that make Twitter intriguing and my favorite channel for the ADHD generation, these traits have also made the channel a dangerous one for people and brands who lack self-awareness, self-control or self-esteem.

This creates an interesting intersection between storytelling, neurocognition and emotional manipulation.

We’ll answer all those questions tonight, so if you’re in the Ithaca area, please, stop on by, say “hello” and let us shake your hand.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

How The World Sees Jesan Sorrells

I’ve always had trouble “fitting in” with organizations.

I deliver pioneering, irreverent, entrepreneurial ideas and solutions for my clients in corporations, nonprofit organizations and even to individual clients.

#BuildingForTheFutureSelfie

I’ve taken Strengthsquest and MBTI and I know how I see the world. And, I’ve often been given insight (some would call it “feedback”) from others who have seen how I interact with the world. My approach to ideas and processes in organizations for which I have worked has been described as:

Scary
Overbearing
Sucking all the air out of the room

Sally Hogshead, and the Fascination Advantage assessment has changed all of that for me.

I found out that the world views me as a Maverick Leader. I am seen as pioneering, irreverent, and entrepreneurial.

Meaning, others think that I lead with unconventional ideas, propose new directions and believe that higher goals can be achieved in any project. Which gives me those three new words:

Pioneering
Irreverent
Entrepreneurial

Now, according to the assessment, I am also seen as being a sharp wit, creative and able to stay on track (my wife would say “doggedly”) when others peter out or lose interest in a project or direction.

Now, there’s a way to wrap all of this up into one package, and that’s through developing my Anthem.

So, here goes:

I deliver pioneering, irreverent, entrepreneurial ideas and solutions for my clients in corporations, nonprofit organizations and even to individual clients.

Bold. Unconventional. Reaching higher.

I like the sound of that.

The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you. Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You.

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

This offer expires July 25. Act now!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

How the World Sees Bobbie Nabinger

Let me tell you about Bobbie Nabinger.

Bobbie has a background in the financial services industry and her entrepreneurial spirit has made her money and provided for her needs (and wants as well) for many years.

But, a few years ago, Bobbie began to experience some adversities and some setbacks.

Bobbie being Bobbie, however, she learned from those adverse conditions and has launched a new project recently, designed to reach out to others and to give back some of that entrepreneurial spirit with which she has been imbued.

However, this is just the tip of the iceberg about what makes Bobbie, FASCINATING!

And to prove it, Bobbie read our blog post here and took the Project Fascinate Assessment.

Now, she’s joined the Project Fascinate group on Facebook and she’s beginning to see just how the world sees her, her efforts and how she can leverage that knowledge to help others FASCINATE!

The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you.

Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You (which dropped Tuesday, by the way).

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

Offer only lasts till July 25. Act now!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

Too Clever For Our Own Good: How The Third Person Effect Makes Us Vulnerable To Persuasion Techniques

This guest post is written by David James Bawden. David James is an up and coming Marketing Assistant at SPL International. His ideas on content marketing and perspectives are his own and do not necessarily represent those of SPL International. Follow him on Twitter and read his blog at http://doingthingsdigitally.com/

How easily do you find yourself persuaded by adverts? When lynx tells you that their new deodorant will have women flocking to you do you feel a sudden need to rush out to buy lynx? Or do you find yourself wondering who these obvious sales techniques actually work on? Insulted that the company running the advert thinks so little of your intelligence?

This reaction, thinking that adverts influence the intangible ‘other’ more than they influence yourself is known as the third person principal and it actually makes you dangerously susceptible to persuasion techniques.

Psychological studies have shown that when watching an advert proven to be highly persuasive to them, people have dismissed the effect on themselves but said they believe that the advert would be persuasive to ‘other people’.

This effect is amplified when the person sees the subject as being of little or no relevance to themselves meaning you are more likely to be influenced when forced to think about something you previously had no interest in.

Clearly there is a danger here. By dismissing an adverts power to persuade out of hand we are making ourselves more open to the message that advert is trying to get across. Instead of looking down on the none existent ‘others’ we should be more aware of how marketing messages affect us and understand exactly what power they have to influence us.

David James Bawden

-Peace Be With You All-

Pajama Based Coding

Are you wasting your time?

This is the interesting summation that Michael Tomeson came to in his Forbes article from a couple of weeks ago.

In doing work that can never be compensated for, to help build something for a corporation who will take it and make profit off of it—but not share any of it with you—you are, in essence wasting your time.

This is a classic conclusion that bubbles up from the depths of the old, Industrial based economic thinking, where every piece of effort to make a widget can be monetized, categorized and codified.

The application of scientific management for labor and profit, if you will.

We here at HSCT don’t believe that you’re wasting your time. Nor are we cynical enough to believe that you would rather help a corporation than help your fellow man.

We do believe that the economic, cultural and social rules are being rewritten, and the next trick to be played will be on all of those systems that insist on being non-symbolic, highly regulated and impervious to any disruptions.

You know, the kind of disruptions that encourage you to sit in your pajamas and code for free while having to go “work” for a big-box retailer for minimum wage.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

[Advice] Ethical One-Way Streets

The European High Court handed down their opinion dubbed the “right to be forgotten.”

What’s missing in all of the subsequent debate occurring around issue of privacy versus censorship, is the very real issue about a lack of organizational (read “Googles’”) ethical dealing.

“Organizations are seeking honest, fair, reliable, benevolent partners who will commit themselves to the relationship and prove trustworthy. In other words, they seek ethical partners.”

Organizations seek ethical

partners
employees
vendors
customers
clients
and audiences

who will deal fairly—and transparently—in the public commons space of the pro-social spheres that we have created.

However, when asked to engage in the same trustworthy behavior, (read “providing individuals the benefit of the doubt, forgiveness and grace about their messy histories”) they balk.

And then organizations wonder why individuals—who only build real, lasting relationships based on genuine trust, collaboration, ethical dealing and just plain enjoyment of each others’ company—balk at having their every move monitored, recorded and then used against them later.

Doesn’t sound like the thinking that leads to the behavior that will sow the seeds of peace to us.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Dear Graduates of High School & College – 2014 –

Dear Graduates of High School & College-

You have been told a lot of things by a lot of well meaning individuals on the way to the end at which you find yourself. You have been told things by your parents, your teachers, your counselors, your professors and even your crazy Aunt Ida.

But now, I’m going to tell you something that none of them may have had either the wherewithal or the gumption to mention. I’m going to try to do it gently, but, as a famous man once said “The Truth isn’t mean, it’s just the Truth.”

So….here we go…

Life is hard. Your grades, those letters that you spent a lot of time, sweat and—in some cases—blood, to get don’t matter a hill of beans to anybody outside of this institution from which you find yourself escaping.

Those little letters (and numbers in some cases) actually serve to hobble you and handicap you in venues outside of here.

The attainment of them has twisted your thinking into believing that there is only one way of doing, thinking, and being, when, in actuality, there are an infinite number of ways of thinking, doing, and being and no one can tell you which one is the best.

This realization is the chief thing that makes life hard for the first five years after you leave here. There are right and wrong decisions, but there are no definite decisions.

Employers don’t care about how smart you are.

You are the smartest generation to ever graduate from educational institutions that haven’t changed their approach to education significantly since World War 2 (it was something that happened in between the end of the Great Depression and the end of Jim Crow. Google it.) and no one outside of these walls cares about your level of intellectual intelligence. Unless you’re a doctor or engineer.

Employers only care about you showing up, doing the work, not complaining or bad mouthing them either in person or online, and then taking their check and going home to your one-bedroom, badly light and poorly heated apartment.

They don’t care about your student loan debt.
They don’t care that you fed kids in Kenya last year.
They don’t care that you have an active Youtube.com channel with 30,000 hits.

Employers are really…really…really…narrowly focused.

They only care about how much your work adds to their bottom line. In business speak, this is called “added value.”

And most of your bosses, i.e. employers, supervisors, managers and others above you, who will hire you, are people that never graduated college and couldn’t wait to get away from high school, or who drank their way through college and ten years later made anywhere between $250,000 and $1,000,000.

And all your intellectual capacity won’t matter a hill of beans to them.

Develop something, anything that you own.

Look, social media is great for Snap Chatting to your friends, knocking other people on Twitter or getting all hot and bothered about the Ukraine or social justice on Facebook, but these platforms can also be used to build a project, an idea or—even a business—that YOU care about.

This road, the road through entrepreneurship—is hard, heartbreaking, long, and lonely and will not be materially fulfilling for the first ten years that you are doing it.

Almost everyone will tell you that you’re crazy.
Almost everyone will silently cheer for your failure.
Almost everyone will tell you about their half-baked ideas.

But if you can survive all of that, you can have something that no one in any previous generation has had for a very long time: Positional financial security.

Or, you’ll crash and burn and fail.

But, at least you won’t have another $150,000 of student loans in your life, chipping away at your financial, emotional, marital (some of you out here WILL get married) and psychological health.

I will not close with the maxim that many do to “follow your passion.” The reason I won’t is because the Greek root of the work passion really means to “work unceasing.”

I will close by encouraging you to work.

Work unceasingly.

So…go do that.

Go to work.

Thank you.

-Peace Be With You All-

Google to Earth

The most difficult skill set to master, even in our current post-social age, is the skill of managing other people.

The recent changes and departures at Google serve as an example of this. No matter how “whiz-bang” the technology, people will always be at the core of a company’s focus, growth and competency.

Three points to consider:

Managing people is only going to become more complicated, not less, as individuals make life choices that serve to set up their existences around concepts of shared individuality, rather than enforced commonality.
Emotional intelligence, virtue ethics, patience, religious belief, recovery from failure, grit and perseverance are all learned discrete skills and traits that groups can advocate and promulgate, but that individuals have to practice and internalize. Unfortunately, these skills are to often “taken for granted” rather than “trained into” people.
Training implements skills at the lowest level, coaching reinforces learned skills at the next highest level and education—learned skills actively practiced and then passed onto others—happens at the highest level. This is the path for learning and absorbing, the discrete skills to be able to handle other people, as well as oneself.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com

A Bon Mot

Imagine if the entire Internet were encased inside the boundaries of the United States.

Now imagine that all the original search engines, the ones that were around before the dotcom bubble, are in an area the size of the original 13 colonies, arrayed along a watery coastline.

Now imagine further, Google, Facebook, Twitter, Pinterest, Foursquare, Instagram, YouTube and all the rest, a geographical states, crammed in between the original 13 and the “Appalachian Mountains.”

Now imagine the rest of the country of the United States before the Louisiana Purchase being totally empty and wild.

THAT’S what the entire Internet is right now.

And instead of it being crammed into the boundaries of the continental United States, the virtual real estate of the Internet goes on infinitely.

So, go West.

Be crazy.

Build something—an idea, a strategy, a platform, a city—out there, that all the folks “back East” will marvel at.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn:www.linkedin.com/in/jesansorrells/

[Advice] All That Happens Must Be Known

Given revelations of internet data surveillance what concerns should be raised about the possibility of brain monitoring devices?

All this week on the HSCT Communication Blog, we are answering questions put forth by the folks running the at the upcoming Suny-Broome 6^th Annual Interdisciplinary Conference being held on April 4^thand 5^that Suny-Broome Community College.

This week’s question was posed by the plot of David Eggers’ most recent novel, The Circle, and was not definitively answered by the end of the book.

Well, we here at HSCT have three primary concerns about brain monitoring devices. And the NSA didn’t make the top three.

The first is around marketing and the idea of “opting-out” rather than a mandatory “opt-in.”

The most annoying moment on the internet or social media is waiting for the commercial at the front of a YouTube video to load, with the countdown going before the viewer can “skip this ad.”

As the customer (you and I) have gained more control over blocking being sold to, marketers and advertisers have had to come up with more clever (and blunt) ways to compel our valuable time and attention, with confusing and frustrating results for all parties involved.

Now imagine if marketers had access to the most intimate space on the planet: Your private brain space.There would be no “option to opt-out,” even though all the legalese would say that there would be.

Which gets us to point number 2…

The second concern that we have is that increasingly, the desire to not participate in social communication is seen as a sign of social ineptitude at best and dangerous at worst.

Case in point: Whenever a school shooting happens, the first thing that the media does is breathlessly report whether or not the perpetrator possessed a social media account.

If he (and it’s usually a ‘he’) does, then there is breathless data mining that goes on in a search for pathology, motive, and aberration.

In other words, the nature of the aberrant act itself is no longer enough to create outrage; the lack of social participation is the driver for primary outraged responses.Which leads to concern number 3…

The third concern is that we have long sought—as individuals, societies and cultures—to control people under the guise of freeing them from Plato’s Cave.

Brain monitoring devices won’t be used to give us freedom, collaboration and connection.Instead, they will be used to take away freedom, encourage and inflame false fracturing and individualization, and destroy connections between people.

In other words, criminalization of thought will happen using the same powerful social sanctioning to illegality continuum that has banned smoking from restaurants, trans fats from NY City restaurants, and has gotten the White House cook to quit.

The inevitability of technological progress demands that we think about the ramifications of power and control, not only from government and corporations, but also by and from each other.

So, HSCT’s conflict engagement consultant, Jesan Sorrells, will be presenting on the issue of online reputation maintenance in a world where virtue and ethics are not often addressed.

We would love to see you there!

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: jsorrells@hsconsultingandtraining.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/