[Strategy] 0 to 1 for the Peacebuilder

In every industry, there are zeros and there are ones.

Zeros have the advantage, because they understand something fundamental that all of the ones who follow them do not: Innovative thinking, processes, relationships and much more, lead to dominance in the marketplace of ideas, products, processes and services. Peter Thiel, the venture capitalist, wrote about this phenomenon in his book [link here] Zero to One.

Don’t believe us?

Well, there were a lot of car companies before Henry Ford took the assembly line process apart, and re-engineered it, piece by piece. That was his “zero” innovation.

There were a lot of search engines before Google came along and developed an algorithm so that a consumer could search the Internet like a dictionary and that businesses could buy words and terms in auctions. That was Larry Page and Sergey Brin’s “zero” innovation.

There were a lot of (and there still are) gourmet chefs before Gordon Ramsey, Anthony Bourdain, and many others came along, each with their own innovative approaches (“zeros” all) and offerings for the marketplace.

In the field of peacebuilding, there are a few zeros, people who have innovated “outside of the box” in their approach and philosophy around building a peaceful world: Kenneth Cloke, Christopher Moore, Bernard Mayer and a few others, such as William Ury and Roger Fischer.

The next zero in the world of peacebuilding will be the innovator who accepts and integrates the digital landscape into peacebuilding, from content creation to platform building to gaining client’s trust through the use of data gathering and implementation tools, the field of peacebuilding—conflict resolution, mediation, arbitration, negotiation, diplomacy—must move forward in the digital world.

There are people—pioneers really—who are making the jump, from Colin Rule to Jim Melamed and even Giuseppe Leone and David Liddle. But it’s not enough.

The distance between the first mover, the zero, in the marketplace and the one, the first follower, is huge. For an example of how huge, remember that Yahoo existed well before Google and now, in both market share and influence, it is light years behind Google.

In the field of peacebuilding, the zero who innovates first to the marketplace on the building of a more peaceful world, will be light years ahead of whoever follows them, or whomever they overtake who believed that they had first mover advantage initially.

Want to find out more about the process behind being becoming a first mover in the peacebuilding marketplace?

Then download the FREE eBook from Human Services Consulting and Training (HSCT), The Savvy Peace Builder by clicking the link here.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Opinion] Marketing for the Peace Builder II

Peacebuilders spend a lot of time in the non-digital world, at the conflict resolution table, making connections, reframing ideas, challenging the status quo and creating the space for resolution between parties in conflict.

There are tools out there right now, blogging, podcasting, video creation, content curation tools, and many more that make it easy for the peacebuilder to do all of these things in public, in real time, creating change right now.

The issue is not the tools, or even serving the clients through using the tools.

The issue is shifting the field based mindset, philosophy and thought processes around personal/brand self-promotion, client self-determination, putting an idea “out there” and standing up for it.

Even if the client, the audience, or the peers disagree.

The issue is fear.

The issue is courage.

The issue is in the self, rather than in the tools.

Digital = fearless.

Who’s ready to be fearless today?

-Peace Be With You All-

[Opinion] Getting Out of the Ghetto

Human civilization doesn’t need another social network.

It is a sign of the limits of our present level of creativity and value addition, that the top websites on the Internet right now, tend to be ones that are focused around two areas:

Sharing, collecting and curating information to a wide sphere of government officials, corporations, communities and individuals, who have their own motives and desires.

Shopping and engaging in commerce for the express purpose of either paid consumption of products and services (Amazon.com) or free consumption of products and services (anything in the Google family).

Shopping and sharing dominate the internet, and thus create values in the stock market, because the first generation of totally Internet savvy entrepreneurs, visionaries, creatives and others has not yet come of age.

The current crop of adults (those 21-64) creating the Internet realities with which we all live, are digital immigrants, trapped in the ghettos of their own making—walled gardens of apps, physical mobile technology and bandwidth controlled by companies built on the old, Industrial Revolution models of corporate formation.

But, there is a future coming where the digital immigrants will be left behind. The true digital natives, who will live their entire lives of communication, education, entertainment, consumption and creation in the digital space have yet to come of age.

When they do, they will leave the walled gardens and ghettos that appear so shiny to all of us now, because we lack the imagination—and the courage—to head West into the vast space of the Internet and pioneer something different.

-Peace Be With You All-

[Podcast] Virtual Ghettos – The Earbud_U Minute

Ghettos are popping up all over the virtual place.

In the physical world, the ghetto began as a way to segregate Jewish populations from other populations in Italy and all throughout the rest of Europe. Then, if Wikipedia is to be believed, ghettos came to the US, first as a way to segregate the Irish and Italian immigrants, then as a way to separate African Americans from predominantly White populations.

With that in mind, look down at the screen of your smartphone. How many apps do you have?

How many different neighborhoods, or ghettos, do they represent?

In the virtual space of the Internet, information may want to be free, but people apparently want to be crowded into virtual cities and neighborhoods—with all of the separation, regulation and virtual social norming as informal policy.

As we innovate further—and as digital natives move further and further away from the ghettos that digital immigrants seem comfortable in—the question we must ask ourselves is: Which comes first, the regulation or the innovation?

We have to figure this out as a global culture, because physical ghettos lead not only to segregation, biases and prejudices (which may prove to be minor annoyances in the virtual space) but also to poverty, lack of access to resources and reduced opportunity (which may prove to be even more damaging in the virtual space that in the physical world).

Conflicts between those in the virtual ghettos, those in the virtual suburbs and those on the virtual frontier need to be addressed by people who have experience with emotional intelligence, active listening and strong facilitation ability.

-Peace Be With You All-

[Opinion] Marketing for the Peace Builder

Peace builder’s have to be willing to get vulnerable in their marketing.

In a professional field, dominated by people familiar with—and comfortable with—the way that the world worked under Industrial Revolution rules, this can be a difficult transition.

Peace builders of all kinds—conflict resolution professionals, mediators, trainers, attorneys, social workers, and on and on—are facing world where permission is no longer granted, and where technology gives anyone the tools to change the rules.

It is important to note, however, that perfection, exactitude and quality are thought of in different ways now. A woman at a conference last week asked us a question: “How can you write a blog post that’s ‘just good enough’ when that is out there and it could show the quality of your work to a potential client?”

Good question.

The answer is three fold:

The line from “good enough” to “perfect” has nothing to do with a potential client’s perception of the work. It has to do with the author’s perception of what they have written or created. Your “good enough” and our “perfect” are going to have different meanings. And thus draw different clients, with different motives.
In a world of endless noise and multiple information options, the higher work is not to be bound to a mythical idea of “quality” based on rules that no longer apply. Instead, quality is now defined as “being out there in a world full of noise with commitment, consistency and persistence.”
The audience decides or the audience doesn’t, but the audience has expanded by multiple factors. No longer are peace builders bound to the television, billboards, editorials, word-of-mouth referrals, and praying that the next client will come in. Now peace builders have an expanded audience to whom they can appeal (see the Long Tail for more of this idea) and with 6.5 billion people on the planet, the audience is global, not local.

Before doing any of this, before writing one blog post, or making one video, peace builders have to be willing to throw away fear, the need for assurances and their preconceived expectations, and dance with vulnerability, to market effectively.

We’ve got an e-book describing our journey through this minefield. Download it by following the link here. And it’s free.

-Peace Be With You All-

[ICYMI] Curating Vulnerability

We tell ourselves compelling stories, where the drivers of the conflicts that move the narrative along, are not us, but others.

We do this for two reasons:

We want more credit for successes and less blame for failures.
We get uncomfortable with tension and discomfort.

In an era of curated reality, the biggest tension is between the realities we choose to show our audiences, versus the realities we know exist inside of us.

Social media provides somewhat of an outlet for us to resolve this tension. However, too many people keep telling the same faulty story, where we are the stars and everyone else is a goat.

In reality though, we are just perpetuating the tension and creating more unreality.

But, what is “real?” Is the “real” person the one that lives inside of us, or is the “real” person the one we display to the world via our endlessly streaming social feeds?

Acquiring authenticity requires us to be vulnerable in ways that we cannot, because we have never learned to be vulnerable within ourselves, too ourselves, and by ourselves.

The leading of double lives are destroying and reshaping the social contract, and the results of that destruction are ongoing and endless intrapersonal conflict, as well as depression, anger, resentment, impatience, and narcissism and so on, and so on, and so on.

Originally published on December 15, 2014.

Download the FREE E-Book, The Savvy Peace Builder by heading to http://www.hsconsultingandtraining.com/e-book-the-savvy-peace-builder/ today!

[Advice] Who’s Afraid of Reaching?

The same people and organizations that are afraid of starting to blog—for whatever cultural organizational reasons—are starting to become perplexed as to why their reach to fans and audience is plummeting on social media.

Our advice is the same as before, but there is another piece to this equation as well:

When distribution platforms change the ways in which they let an organization talk to fans, followers and audience members,

And

When “people might read long form content even though it’s statistically shown to not be read by anybody much anymore,”

And

When the hard, scary part of starting an organizational blog seems to be around the voice, tone and message conforming and being exactly the same, no matter who writes,

THEN

The real issue is not “who’s afraid of blogging,” the real issue is “who’s afraid of doing the hard work of stretching and reaching.”

Many organizations (no matter what sector of the economy they are in—nonprofit, higher education, corporate, public service) have a fear of being perceived as being vulnerable. This is where the rubber meets the road:

Reaching is the process by which the organization says “to hell with it” and reaches for that vulnerability anyway and starts engaging with fans and audience members and trying to build their own house, rather than safely squatting in a house already built for them, and grumbling every time the rules change.
Reaching is a sign of an organization taking stock of long term people goals (and taking those goals seriously) rather than giving lip service to them, or only focusing on the short term financial goals.
Reaching is the first (and simplest) step towards empowering people in any organization.
Reaching, just like training in conflict resolution, emotional intelligence, and so on and so on, is easy to begin, but hard to follow through on.

Many, many organizations in many sectors of the economy have figured out the equation.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Who’s Afraid of Blogging?

We are “out here” all the time.

In our professional capacity, we have served (and do serve) as consultants and “advice providers” in multiple areas: marketing, conflict entrepreneurship, Big Ideas and some other areas.

However, whenever there is a discussion about social media/online marketing, and we mention that the core of marketing should be a blog presence, our clients (or trainees) get very, very nervous.

Who’s afraid of blogging?

So, we called up a good friend of ours and he provided some insight that we hadn’t previously considered. In a nutshell, it came down to three things:

Blogging is hard because the voice that a person (or organization) writes in, may not be the voice that shows up to do the presentation, make the pitch, address the customer or close the sale.
Blogging is hard because there is the possibility that, while “no one reads long form content anymore” someone actually might. And if they do, how does an organization (or individual) “walk back” something that they wrote and distributed.
Blogging is hard because it’s a constant challenge to keep up with distribution platforms that “change the rules” every day, the ever shifting eyeballs (we’re looking at you Facebook, Twitter and LinkedIn!), and the attention and nature of audience interaction.

Who’s afraid of blogging?

We’ve also been thinking about the idea of content creation vs. consumption, active and passive audiences and how there is “so much noise out there,” which is a constant lament for some of our clients in this area.

The answer to the question is that only a few organizations, people and entities are not afraid of blogging. Everyone else either blogs, tweets, facebooks, or distributes to their own level of comfort and desire to be either an active participant in the social space—or not.

Are you afraid of blogging?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Goodbyes and Butterflies

Everywhere there are voices.

We wonder what the Five Man Electrical Band would have to say about Twitter, Facebook, YouTube, blogs, and on and on and on…

With so many voices, how does a person hear the still, small voice of the inner being?

When we were little children, our Grandmother used to tell us that “God doesn’t box with the world.”

Innate wisdom like that is lacking in the world today. All of the recent talk and interest about mindfulness, meditation and the like is indicative of a deep human desire to shut out the endless external noise and hear a deeper voice.

Historical perspective is something that’s good to note here: our Grandmother must have been in her 60’s when she told us that bit of folk wisdom and the Five Man Electrical Band serenaded us on Goodbyes and Butterflies about signs in the 1970’s, so this isn’t something that just started with social media.

The professional peace builder longs to go to the balcony, and take a break from the noise and shouting, to find the part of themselves that seeks to bring others to peace.

Perhaps this is the deeper reason why some peace building professionals struggle with creating content, marketing and some of the other core practices of entrepreneurship; and, why so many of them shy away from the crowed noisy social spaces, where voices are endless, loud and berating.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Strategy] Platform Assumptions

Distribution platforms are for more than just flooding an audience these days. They are now said to be forums for two-way communication and engagement, rather than one way alleys.

However, this assumes a couple of things about the nature of both distribution and engagement:

The first thing it assumes is that every person to whom an article will be distributed will have an interest in being engaged with.

The second thing is that it assumes that all forums are inherently social and designed for the back and forth that engagement implies.

Both of these assumptions are false on their face and limiting, both to the content being distributed as well as the level of engagement from the audience in question.

Just as every conflict does not need to be mediated, every distribution platform does not need to be a platform for the back and forth of engagement, commentary and opinion.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/