[Opinion] All Others Bring Emotions

Pursuing the chimera of “Big Data,” means little in the face of human irrationality and unpredictability when the impact of emotions is removed from the analysis.

Emotions are everywhere, and all around us, driving our reactions to events, our desires to record and document those events, and our drives to connect with each other.

But there is little appreciation of the impact of emotions, as the explanations for people’s individual and corporate reactions to conflicts and strife, have been reduced to little more than economic reasoning (Marxism), or scientific surety (Darwin, et.al).

Neither of which explain the passion of emotions, the irrationality of people at mass, or the unpredictability of human reactions. We desire this predictability (or at least governments and corporations do) to control and direct desirable outcomes; not to grow and enlighten people about themselves.

Instead of gathering ever more data points, arguing ever louder about whose facts are more truthful, or dismissing ideas that we believe are irrational, maybe instead, it’s time to do a deep dive into the oldest of all drivers of conflict in human beings:

  • Envy
  • Anger
  • Lust
  • Gluttony
  • Greed
  • Sloth
  • Pride

They used to be called sins.

But in an era of economic causation, and fetishized data gathering, we dismiss the power of ancient drivers, psychological and otherwise, at our continued peril.

Network Leap 2

The leap from here to there has never been closer.

Sure, leaping is naturally hard.

That’s why people caution other people, before they embark on a path they can’t see, into a future they can’t understand, with outcomes that are unimaginable, to “look before you leap.”

It’s been written before that, in the context of a conflict, this is terrible advice, most often given terribly.

In the context of the idea of the primacy of the network over everything else , leaping from the Internet “in here” (the greatest communications disruption tool invented by man yet) to the network of physical relationships, textures, and moments in the world “out there” (the physical world), it’s actually great advice.

The difficulty of leaping from inside the machine to outside the machine is misunderstood and underappreciated. Google is trying it’s best to make that leap, as is Facebook, but the real players in the leap from virtual to physical, might be platform builders who understand two things:

Connectivity is not a bug, it’s a feature. Too often in the non-virtual world, connection is now shifting from being treated as something to be hoarded (though there are still those who do that) to something to be freely shared. This shift is thought of by the hoarders as a bug in the system and they do all they can to wipe it out.

Access is a responsibility. Too often in the physical world the location where the fiber optic wire ends (the last mile concept) is thought of as the place where it’s not financially worth it (a profit can’t be made) to provide access to the people living beyond that, sometimes literal, “last mile.” This mindset is shifting, because the reality is that access is gradually moving from a limited privilege to a global civic good.

Once people, businesses, and networks wrap their heads around these two philosophies, and then are self-aware enough to act on them with intentionality, “look before you leap” will return to being the terrible advice it always was.

[Advice] Conspiracy Theories

The standing rule is that people tend to most easily believe in conspiracy theories that they create; and tend to reject the conspiratorial thinking of others.

The trouble with our concerns about fake news, is that they come from a place where critical thinking has been reduced in favor of playing to (and supporting) audience attention spans that rival those of hummingbirds.

The long read, the long form content, the long movie; the challenging idea, the scientific journal, the complicated path to learning a new language; these are all in competition against TL;DR (too long; didn’t read), the 30 second cat video on YouTube, the 6 second looping Vine video, or the easily shareable click-bait article.

Audiences have been convinced by both marketers, and journalists (just marketers in another way) that their thinking and content consumption choices are sophisticated. That they are able to sift through biases consciously (without relying on assumptions and inferences from facts not in evidence), come to rational conclusions, and then act on those conclusions to co-create an orderly world.

Oh, but were that so.

When audiences can pick their own personalized access to “knowledge” and can choose their own “facts” then news that comes from sophisticated marketers (some former journalists) and content creators, becomes the coin of access to the conspiratorial realm. And social cueing, confirmation bias, and attribution activates individuals in the audience to create their own, publicly viewable, and socially shareable conspiracy theories.

Not about aliens landing at Roswell.

Not about the Illuminati running the world.

Not about a rising one-world government.

Not about a coming cashless society.

But conspiracies about stolen votes, illegal voting (and voters), racialism, economic injustice, Big Pharmaceutical companies poisoning vaccines, Big Agricultural companies poisoning seeds, Big Banks ceasing to be allowed to failed, Big Governments seeking to curb natural rights, Big Faith seeking to curb libertine tendencies, and on, and on, and on.

This type of conspiracy theory mongering is particularly subtle and insidious, because it plays on the mistrust and biases audiences already have built in to their world-view and thinking, but it does the play at scale, and one-to-one. This creates a feeling of community (we’re in the know) while also creating a feeling of persecution (we’re on the outside of everyone else).

And people should have expected it. As more knowledge, has become more accessible to the common individual (if you have a smartphone in your pocket with Internet access, you have a supercomputer) we have been encouraged to embrace the conspiracies we like, share them with our friend circle, and then sit back and wait passively for reality to match our frames and worldviews. And when that doesn’t happen, we go back, double-down, and start the conflict cycle.

Mass media (led by the collapsing and panicking journalism field) is complicit in this as well, seeking to drive audience attention to ideas and concepts that are spurious, but that also generate clicks. This is because mass media content production can’t figure out (at scale) how to get audiences to pay for something they can get anywhere for free, but it’s also driven by the ego-based desire to be seen, be acknowledged as an expert, and to grow the network and personal brand of the content creator at the expense of the market, and the audience, gaining new knowledge, or being challenged in any meaningful way.

Fake news—and the environment that allows conspiracy theories to metastasize—is not going to go away. The echo chambers of social platforms are too powerful, with too many voices, too many passive audience members, and too many exclusively self-interested actors.

What is going to have to change is, as always, the hardest piece: Individuals are going to have to decide what they will absorb, what ideas they will believe, and they critically reject other ideas, based on objective evidence and proof.

But if individuals (and audiences) could do that effectively, the placebo effect long-ago would have ceased to be effective.

[Opinion] Live with the Outcome of the Vote

Tomorrow in the United States, is election day.

There is, during local, state, and national elections, the usual appeals to get people to engage in phone calling for candidates, rallies, polling, and all the other “get out the vote” parts of an election campaign.

The appeals come from the idea that it is easy to convince people not to vote; thus, by getting in their face with constant appeals to participate in all aspects of the voting process (from planting a yard sign to actually voting) the candidates hope to ensure that people are persuaded to vote.

This is all well and good. But towards the end of an elections cycle, such appeals can rise to the level of farce.

What’s far more important is how candidates, and their supporters, live with the outcome of an election.

Candidates and supporters don’t need to be told how to get out the vote.

Candidates and supporters need to be told how to live with outcomes they might not like.

Or that they might have voted against.

This ability to deal with outcomes that are not voted for, without engaging in disruptive revolution, is a fixture of the United States electoral process, because of how the electoral process is designed via the Constitution: A candidate and their ideas may be popular, but if there isn’t enough support from populations in states with a high number of electoral votes, then the candidate loses.

Being a popular loser is something that past candidates have some experience with at the national level in the United States, and because of this two-tiered system, the electoral process has always been relatively free from the chicanery and corruption that sometimes rules in plurality, or parliamentary based systems.

The thing that drives the difficulty in living with the outcome is partially the media. We get the media system that we have built, and in the United States, it is a system based on short attention spans, emotional hijacking, and spreading of rumor as fact.

But we allowed that system to be built.

The other thing that increasingly drives anger, and dissatisfaction with electoral outcomes, is the fact that as the United States has become more fractured in its media consumption of facts, there has been the corresponding rise of tribal like behavior. This type of behavior, instigated by a click happy media structure, creates a perfect storm of disaffection and unrest, that goes beyond the outcomes of election days.

And it will go beyond Tuesday as well.

Network Leap

The deep revelation of the revolution called the Internet, is that it continues to demonstrate that networks are the most valuable resource that an individual, a corporation, or a government possesses in order to leverage innovation, change, and advancement.

Of course, during the height of the Industrial Revolution last century, no one understood how to measure the revenue generated by any kind of network (personal or professional), but everyone knew somebody who had gotten hired via a referral, or who had made a purchase from strong word-of-mouth.

The Internet shows the power of such networks virtually (have you bought an online course lately?) even as it erodes the networks between people in the “real” world.

This is a particularly troubling realization for organizations built at scale, i.e. “real world” companies, from old line manufacturers (Ford) to healthcare companies (name your national hospital conglomerate of choice here).

The fact that a network matters more than physical size, monetary resources, access, etc., on the Internet is the main reason why corporate mergers (i.e. AT&T + Every Other Media Company You Can Name on the Planet) won’t do much to increase the overall market share of individual eyeballs and mass audience attention. The mass approach doesn’t work (because of the network impact of the Long Tail) and such mergers are the flailing attempts of declining industries to remain relevant in the face of the only thing that scales from individual to individual.

The web of the network.

Some sectors are provincially beginning to understand the impact of the presence of the network in the physical world, with the growing talk around the Internet-of-Things. But this is just the beginning.

The fact that the presence of the network matters more than the size of the network, is why Google will eventually get out of the search business altogether (probably around the middle of this century or so) and be the first Internet based company to burst from your computer or mobile phone application, out into the physical world.

Search matters less and less when the network matters more and more to accomplishing revenue, connection and growth goals at scale. Sure, Facebook may “win” the networking wars against search in their own little walled garden, but Google is planning on escaping to larger territories in the physical world where the presence of a network generates more revenues, because of the inability and myopia of Industrial Revolution based organizations to appreciate the impact of a network at scale.

These larger territories where networks aren’t as valued (yet) include the physical connectivity infrastructure of a city (Google Fiber), the physical place where individuals spend time commuting to work (Google Car) and the place where individuals spend the time connecting with others physically AND virtually (Google A.I. projects).

The fact that the network matters more than the technology facilitating the development of the network, is why virtual reality companies (Oculus Rift) and augmented reality games (Pokemon Go!) will be on the edges of individuals’ and companies’ radars for some time to come. The real “killer” app for both virtual reality and augmented reality technology will be the one that brings connectivity and an already established network into the new technology. And then pivots to connect that network to a larger, physical world.

For companies that can’t envision the leap to network based thinking (but who have executives and others on their cell phones texting, emailing, messaging, and otherwise building their virtual network constantly) here are a few suggestions:

Build the physical network between schools, industry, and government in your local town, or municipality. There is nothing less sexy or interesting than sitting at a table talking about how things were better economically in the middle of the Industrial Revolution, but that lament must be part of a larger discussion of expanding the web and the network using the same thinking and acting that individuals are doing virtually daily.

Realize that money is no object. Money is a story. Fear of change and resistance to the present reality and the future possibility are the objects. Recently the question came up in a workshop with an organization in transition “How do ‘crack’ the Resistance?” One way is to build trust. The other way is to change the thinking of the organization around what constitutes a “revenue generating” activity, and what does not.

Realize that there isn’t power in hoarding knowledge, access, or a carefully constructed network anymore. There isn’t power in hoarding money anymore (no matter how much cash on the balance sheets the Fortune 500 is hoarding). There isn’t even power in hoarding connections to politicians, power-brokers, or personalities anymore. The power is in sharing, reciprocity and building trust across boundaries, rather than busily building moats.

Or walls.

The full power of the Internet—in its ability to shape how humans build, how humans communicate, and how humans create network value—has yet to be fully explored.

We are at the beginning of a revolution.

HIT Piece 9.13.2016: Facebook-as-the-Internet

You are probably going to read this post by clicking on a link from Facebook, if you read this at all.

More likely than not, you won’t read this if you see it posted on LinkedIn (it seems too arduous to click on an article, thus the increase of click-bait recently on the platform).

If you happen to see the link to the blog post on Twitter (I didn’t pay for it to trend, nor do I have enough heft to cut through the constant firehose of information on the platform) you most likely won’t read it either.

These three platforms (along with Google) have created an environment of ease of access, shareability of information, and have grown through social proofing (“Everybody else is there, so I must be there as well”) that their influence as media companies is now being seriously discussed by media companies still around from the 20th century.

This leads to three problems, beyond the obvious ones though:

  1. There are biases evident in both the algorithms that run these platforms (as usual, computer models and programs are created by human beings, and human beings have biases) but that phenomenon is compounded by the fact that the people using the platform the most have their own biases. The real struggle is not to get more human curators to do the work of curating that an algorithm is programmed to do. The real struggle for both human curators and the human programmed algorithms running in the background of these platforms, is to educate and inform the audience using the platforms in spite of their biases.
  2. Facebook, Google, LinkedIn, Twitter, Pintrest, Snapchat, and on and on, are not the Internet. They are applications built atop the Internet. By only accessing information through these silos (the search engine Duck Duck Go actually gives better results than Google) the “lock-in” effect gets deeper and deeper in the person doing the search. This can be a positive. But it can also create myopia, willful ignorance, and a lack of curiosity about the world outside of these platforms.
  3. In the future, the social media and information communication platforms built on top of the Internet will become more fractured, not less. This is the reaction/response to the first two problems, and to solving the problem inherent in the sentence that opened this post. Eventually, more and more niche audiences, being less and less served by the platforms built at “mass” (i.e. Facebook, LinkedIn, Twitter, Google, et.al) will seek information out on the long-tail of options. There will be some reverting back to what came before social media (i.e. chatrooms, discussion boards, email listservs (I’m on two or three) and other tools) but eventually, niche audiences will seek access to their own silos outside the megaphone of established social media platforms.

Note, I did not say that these platforms would be profitable, popular to the masses, or easy for outsiders to integrate to and use. Reddit is already like this to some degree in its resistance to monetization, its relative openness, and its vain efforts to curtail its core users’ language and political preferences.

But as every woman seeks the promise behind being her own information queen, the seduction inherent in getting away from Facebook-as-the-Internet will grow in popularity and promise.

[Opinion] The Quality of Mercy Doesn’t Scale…and Never Will…

From the Coliseum to Facebook, there has rarely been any mercy from the mob watching the participants in the arena.

The reason the writers of the Constitution favored a Republic over all else, was that they believed the mob was a dangerous, unpredictable force that moved without logic, rationality, reason, or mercy. And then the horrors of the French Revolution proved them correct about human nature.

In modern times, we have psychological and sociological surveys, assessments, and experiments, that show that when it is possible for individuals to stand-by, and watch degradations happen to others, people will. This is called the Bystander Effect.

In modern times, we have psychological and sociological surveys, assessments, and experiments, that show that when it is possible for the mass of people to suffer the injustices of the moment as long as those injustices do not personally affect them in any way, people will. This is called social proofing.

In modern times, we have psychological and sociological surveys, assessments, and experiments, that show that when it is possible to go along with others en masse as an event of any kind happens, because that even happening confirms a belief deeply and long held, people will. This is called confirmation bias.

The quality of mercy comes about when you know someone personally; when you are connected to their story intimately; and when you empathize with their struggle in a real and powerful way.

The quality of mercy cannot scale.

The outcomes of mercy—justice, forgiveness, reconciliation—can scale, but the actual quality of mercy comes along in an individualized process that cannot be scaled, and must instead be seeded, from one person to another.

No matter whether you’re among the mob watching in the Coliseum, or among the mob engaging on Facebook.

[Advice] On Influencers

Influential personalities and brands online are about to become even more influential as the years go by.

And mediators, lawyers, and negotiators should take note.

Influencer advertising is tricky to navigate, whether you are trying to partner with the peacebuilding neighborhood association with a vibrant Facebook community or the pop singer Rhianna.

Influencer marketing is only going to grow larger in the coming year for the very same reasons that social media is influential now: Individuals trust other individuals more than they trust brands. In the field of mediation and peacebuilding, where trust is a huge deal, influencers and thought leaders such as Bernard Mayer and Kenneth Cloke bring their substantial influence to academic programs, academic writing, advocacy and other areas.

However, as the influence of those individuals begins to fade, a new generation of influencers is rising in the ranks of mediation and peacebuilding professionals, such as Patricia Porter, Brad Heckman, Cinnie Noble, and others who have begun to leverage social tools and the wide reach of the Internet to make a dent in the peace building universe.

For the ADR professional with limited resources to be able to connect with larger names in the peacebuilding world, there are a few things to remember when considering using influencers to advertise your content, your services, your philosophy, or your processes:

Does the influencer’s brand link well with my brand promise?

Carefully considering how an influencer’s brand (which may range from Bernard Mayer all the way to Kim Kardashian) complements the strengths and reduces the weaknesses of the peacebuilder’s brand promise is key to developing a long term relationship with the influencer. Influencers are people first and foremost, and peacebuilding professionals should be about building that relational knowledge ahead of jumping into a branded relationship.

Is the influencer’s audience an audience that I want to be addressing as a peace builder?

Depending upon who the influencer’s audience is (and audiences range in taste and structure from the 1,000 followers the neighborhood peace builder has on her Facebook page, all the way to the millions of fans and followers Jon Stewart has) the peace builder has to decide carefully if that is an audience worth talking to. The fact of the matter is, every audience that a brand influencer has is not appropriate for a peace builder to talk to, nor is every audience open to hearing a message about peace.

Does the influencer’s message help or harm my message?

Every influencer talks to their audience in their own way, using words, images, symbols, and other forms of social cuing that inexorably tie that audience to them.

Some influencers are less savvy than others, but that does not mean that they aren’t sophisticated communications professionals in their own right.

 

[Podcast] Earbud_U, Season Four, Episode #1 – Chris Strub

[Podcast] Earbud_U, Season Four, Episode # 1 – Chris Strub, Social Media Engager and Connector, Part 2

[Podcast] Earbud_U, Season Four, Episode #1 – Chris Strub

[powerpress]

Welcome back to the fourth season of The Earbud_U Podcast!

The nostalgia for the perceived security and safety of the Industrial-TV complex dominated world of work and human interaction, is almost deafening.

The nostalgia mostly comes in the form of complaints about the work ethic of the current generation by a generation feeling left behind, and discounted.

Our guest today, Chris Strub is back from the second season of The Earbud_U Podcast. He defines putting in the work and redefining what the new work ethic is, by building a new way of working, using tools that allow him to grow his impact, and actively demonstrate the changing nature of the work ethic conversation.

When work ethic (or nostalgia for an imagined time in the past when people worked “harder” than they do now) is discussed, it’s often framed in the context of “paying your dues.” That mythical state of working hard, being unnoticeable (except for the work that you do), making no demands upon the work structure, and showing appropriate deference to the life experience of people older than you.

In a communication world with digital tools that are reshaping everything from shopping to working globally, “paying your dues” can begin at the age of 15 doing things that

  • Don’t scale
  • Will not appear on a resume
  • That an employer will never know about
  • And will bring the person passive income that can be leveraged after ten years…at the age of 25.

You know, at the moment when the “you should be ‘paying your dues’” conversation begins to happen, directed by superiors, co-workers, and others who didn’t have the digital tools that the 15 to 34 year olds have at their disposal right now.

Work ethic still exists. We just haven’t figured out a new way to calculate its value.

Listen to the podcast and take the multiple opportunities out there to connect with Chris today:

[Advice] Blogging for the Peace Builder

Blogging is still the easiest, lowest cost, way to build a business, establish a client base, become an influencer, or just to use a voice that matters.

It’s almost free marketing that is always on, always distributed, and always accessible.

There are great ADR professionals such as Cinnie Noble, Tammy Lenski, Victoria Pynchon and a few other high profile ADR practitioners, capitalizing on their blogging efforts. But for many ADR professionals, other than the contributors at Mediate.com (and here at ADRTimes.com), blogging is still viewed as a “one-off, one-time” thing.

There are many objections to blogging from the peace builder, but three are primary:

  • I don’t have time to blog.
  • I don’t know what to blog about.
  • I’m not a writer.

Let’s break those down:

I don’t have time to blog:  ADR professionals lead busy lives. They mediate, negotiate and arbitrate complex issues that place psychological and emotional strain on them. Then, they return to homes where they may be confronted by more conflict (Ever hear the joke about the mediator who mediated their own divorce proceeding? I have. It’s depressing.) And, peace building professionals are exposed to more conflicts in social media feeds and from popular culture.

Then, there are children, partners, and responsibilities. By the time the end of the day comes, they are ready to do what their clients do: Go to bed and go to sleep. Then they get up and repeat it.

Who has time to blog?

Well, I’m writing this article in between just having fed my four-year old daughter and working on a client project. What I have found is that there are spaces in the day where thoughts worth blogging about can come flooding in. And, when we sit down at our seats in front of the computer, time becomes available, in spite of distractions, children, clients and other responsibilities.

I don’t know what to blog about: There is so much conflict in the world, at both an organizational and individual level, that I am often surprised by how many peace builders believe this. Peace builders witness disputes in line at their favorite coffee shop in the morning. Disputes occur at local school board meetings, attended the night before. There are disputes in our social media feeds, or even in the newspaper.

When I started blogging regularly, I worried about filling digital space with something meaningful. Then I had a revelation: The number of people consuming content in a digital space will always outweigh the number of people creating content in digital space.

The other piece to consider in this, is a thought that many peace builders have that goes “I don’t have anything to say (or write) so what could I possibly write about?” The fact of the matter is, we need more people who are involved in building peace to have the courage to lay out an argument, stake a claim to a position of truth, and then defend it vigorously and assertively. Courage has always been in short supply in the digital space (see the proliferation of Buzzfeed-like listicles and “Top 25” posts) and hiding away from the consequences of taking a position on topics such as neutrality, client-self-determination, or even the area of deep listening, does not negate the overwhelming need for online wisdom. The fact of the matter is, wisdom is also in short supply in a world where every piece of knowledge is a Google search away. We need more peace builder’s wisdom in the online space and the best place to get that wisdom across is through online, long-form, writing.

I’m not a writer: Many people stop writing regularly about the same time they put college (or high school) in the rearview mirror. Writing is hard, but for the peace builder, writing is the best way to explore and develop thoughts about process, procedure and practice and to grow the field. We need more writing, not less.

And, putting together a sentence or two is really all that it takes to begin. Once that happens, the real struggle becomes how to improve writing, rather than how to start.

One last point on all of this: Many peace builders want to begin writing, but fear that when they are vulnerable in the online space; when they take a position, raise their hand and say “this is me, this is what I’m making,” that there will be pushback from trolls, baiters, scammers, critics, and other bad actors (or actors with mixed motives) online. The thing to remember is that, at a practical level, the bad actors, spammers, and trolls are merely seeking negative attention and—even more perniciously—are seeking to place their shame on the person taking a stand.

At a practical level, the way around this for the peace builder to not accept comments on their blog. Or, to moderate them, or even to not read them. But, peace builders should never allow the bad actor to steal their voice, out of their own mouth, before it has even been used.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
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