[Opinion] The “Willy Loman” Mentality

A “Willy Loman” mentality is slowly growing out there, even as the era of the door-to-door salesman is really about to kick off in a big way.

The mobile phone, and the immediacy with which that piece of hardware allows products and ideas to come to consumers, is the new house door.

Attention spans wane and doors close much, much quicker in the mobile world now, than they did in the physical world of the actual door closing in the Fuller Brush Salesman’s face.

We understand that the dynamism of having to be interesting in seven seconds or less seems daunting, but the same dynamism that depresses, can also allow the savvy, the entertaining and the persistent to scale at or below cost.

That last part is important to remember for those who are daunted, just like it was important to remember when selling vacuums door-to-door.

Persistence in the face of 4.5 billion doors closing in seven seconds or less can be either a deterrent to trying in the first place.

Or, it can be the lifeblood of the salesman that Willy Loman could have been.

-Peace With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

Seduced by the ZMOT

There is a zero moment of truth.

Google researched this a few years ago, and the upshot of the idea is, that, due to the amount of content we are consuming on a daily basis, the modern Western consumer has so many more options to try and research before they buy.

There are other elements that tie into this, including the brand being what customers says that it is and advice to brands on how to avoid interruptive advertising, but the idea remains relevant for us in the conflict fields.

For practitioners and participants in the process of conflict, the nature of change and attaining the skills to be successful at managing conflict and change, there is a zero moment of truth as well.

We talked a little bit about that in this post here, but it remains indicative of our modern day that the zero moment of truth—the moment at which we decide to pre-shop our notions, read and get advice from others, watch a conflict video on line, or ask questions of other individuals—for conflict practitioners, is a moment of great impact.

But for participants in conflict, there seems to be a dearth of materials and resources, leading to the ultimate moment of truth, where conflict participants attempt resolution themselves, and may succeed, fail or just surrender.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

‘All right. All right. All right.’

We laugh at movies featuring the 35 or 40 year old who won’t leave the parents’ house and get a life.

We believe that the current Best Actor recipient once starred in a movie centering around such an animating theme.

But failing to launch (or even failing to recognize the oncoming signs of failing to launch) is not just the provenance of Hollywood scriptwriters and actors, it is a real occurrence in the real world of corporate boardrooms and small business back rooms.

Typically, this failure coalesces around an idea, an innovation or a project that doesn’t get enough organizational political support, organizational money or organizational time. This most obvious failure to launch shows up on the cover of the industry magazine, or as a hit piece on a blog or social media.

But failure to launch also happens quietly, under the radar, lurking like a submarine beneath the conflicts between people in the workplace. And it’s a moment that is so fleeting—so ephemeral—that it’s missed almost all the time.

The failure goes something like this:

Sharon and Bill have a disagreement about a project in which they are both invested. Sharon can’t see Bill’s point of view. Bill thinks Sharon is being obstructionist on purpose. But before Sharon and Bill can really get into it, they both pause—maybe at the water cooler in a conversation with another person, maybe in traffic on the way home—and they have a moment where the thought “Maybe I’m wrong here,” flits across their minds.

Like gossamer.

And just like that, it’s gone. Along with the twinge of regret and disappointment—as well as an oncoming sigh—accompanied by each parties’ resolve, hardening to “Do what is right. For the company.”

The question that makes consultants uncomfortable to ask—and employees and employers uncomfortable to ponder—is the question that on the face seems confrontational and too direct, but underneath is probing. Aiming at the dark heart of what happens in—and out—of the cubicle:

“Have you ever failed personally at resolving a business conflict?”

Or put another way, “When was the last time you failed to launch?”

-Peace Be With You All-

Conflict Engagement Systems Design: Will You Choose?

Organizations, just like individuals, have a particular conflict style and support a particular conflict response culture.

Since culture eats strategy for breakfast (thanks Peter Drucker), conflict is an inherent part of the cultural process of continual misalignment at many organizations.

Don’t believe me? Well, organizational misalignment between cultures and products can cause problems for people in organizations who are trying to innovate. It also causes problems for customers who experience a confusing product and poor customer service.

With all of that, one of the easiest ways to break a culture and let it grow is to reach inside the culture to the people who are part of the culture, to develop something new. But, this approach is fraught with difficulty and mixed motives, which are why most change management—and conflict development processes—tend to fail.

One easy way to overcome resistance to change and organizational misalignment is to develop a visual model, because people in organizations are more attuned with what they can visually interpret.

However, getting a person who can facilitate, storyboard, capture the visuals, and circulate the story among the gatekeepers and decision makers who often aren’t in the room, requires bringing in an outside presence; which, can be fraught with difficulty, because if the person—or organization—that you choose doesn’t work out, well, then all that investment gets no return.

Of course, you can always accept the alternative in your organization, where continual misalignments create disputes and the conflict process never gets straightened out or successfully engaged with.

[Thanks to the folks at HBR.org for moving my thinking on this.]

-Peace Be With You All-

Stop Fooling Around

“Let’s get serious.”

So…what…we’ve just been fooling around the whole time?

Those three words, codified through social niceties and small talk, are often said before official, issue driven, conversations and negotiations begin.

Typically, they are used as a way to separate people from each other and to categorize those who seem issue focused and decision driven—from those who seem distracted and lazy.

But, this is a false equivalency: equating being “serious” with being focused, driven—and by extension—successful in life in all the ways that the folks in the other silo are not.

And all this siloing through language only serves to inflate individual egos, and to deflate the potential for a positive situation to develop between parties who may be viewing the same issues through different frames.

We’ve got a better idea: just get started with the large talking and move right past the short hand, small talk, to the issues that matter.

-Peace Be With You All-

Build Your Own House

For some people, renting is the way to go.

It removes the hassles of having to do yard work, deal with snow removal, or fix the things that invariably go wrong with a house.

For some people, ownership is the way to go.

It allows the person (or couple, or family) to feel psychologically, financially and spiritually grounded in a world of impermanence.

The same parallel can be drawn with organizations and their use of marketing tactics through social platforms.

Some organizations would rather pay the rent to get to eyeballs that the landlords of Twitter, Facebook, LinkedIn, Pintrest, Instagram, and on and on have decided to charge.

Some organizations are choosing to opt-out and go back to doing the work of building their own platform through the use of their website, their blog and their email distribution lists.

Which strategy is better is really a matter of whether an organization is looking to persist and remain relevant in spite of the changing winds of social platforms, or if an organization is just looking to “make some noise.”

However, never forget: The social media landlords of Facebook, Twitter, et.al., already put in the hard work building a really, really, attractive space for all those tenants whose eyeballs you want to show your content to.

So, are you a renter or an owner?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

The Crack-Up of The New Republic

Watching old industries get disrupted is a painful thing, and nowhere is this more evident than with established media companies.

From the New York Times to the New Criterion, everyone is feeling the pinch from digital disruption and “vertically integrated” media companies, such as Buzzfeed and the Huffington Post, who rely on click-bait articles to justify the spending of advertising dollars.

And all of this is happening in a world of declining audience attention spans, increased distractions and with the ever present specter of “content shock” on the horizon.

In case you missed it, The New Republic, recently purchased by Chris Hughes, is cracking up. The media driven articles about the methods and responses to this change, serve as another sign that, what was once thought secure and assured in an open market, is now not so much.

This is what happens, when digital replaces physical, all methods and modes of communication have to change in order to adapt to the new market realities.

In other words: It had to happen.

Content distribution channels remain the ultimate arbiter of content market value. They are—as they always have been—agnostic on the substance of that content: uplifting or entertaining; progressive or conservative; educational or vapid.

Look, digital disruption is taking out everyone, even the old gray lady is offering payouts to journalists who want out because they can’t adapt to the new rules. Say what you may about the direction of The New Republic, and about whether or not it becomes “vertically integrated,” the underlying hand-wringing for “educational long form content” getting out to “the masses” is misplaced.

Content, is content, is content. Long form, investigative, journalism has never been immune to forces of digital market disruptions.

This is a time for excitement, not dread. A time for hope, not fear. A time for response, not blind, reaction.

-Peace Be With You All-

[Strategy] Changing Our Approach to Facebook

Remember the days when it was still “The” Facebook and all of your friends’ information, pictures and stories scrolled up right away in your newsfeed?

We got involved with Facebook a couple of years after its inception at around 2006. Since then we have had, admittedly, a “love/hate” relationship with the platform on both the personal and the business side.

Since launching the HSCT page in late 2012, we consciously decided to leverage Facebook strategically to gain an audience, and drive traffic to our blog. For the most part, this approach has worked well. About 44% of traffic to the HSCT #Communication Blog comes to us through Facebook. The remainder comes through email connections, LinkedIn, Twitter and other social distribution methods. And that Facebook driven 44% is almost 100% organic traffic.

Even as our dependence on Facebook to drive traffic has increased, we have noticed that conversion among our live audiences (the people who come and see us) has fractured, mainly along age lines. Those between the ages of 35 and 55 are connecting with us through Facebook, but the younger demographic (i.e. 18-35) are connecting with us through Twitter.

So…in 2015, the question becomes: What are we to do about social distribution through Facebook?

Well, this is a larger puzzle that many brands are working out in 2015, but for our money, the best approach is to change our thinking taking the following two points into consideration:

Facebook is now a billboard service on the digital highway. And, just like billboards on the physical highway, certain people see the billboards if they drive on that highway and certain people don’t. Physical billboard space has become pricey in the “real” world. In the digital realm, Facebook Ad spend, and Boost Post spending in an era of zero organic growth has also become pricey for a small, one-person shop.
The gamification of the SEO process on Facebook continues to yield dividends. We have to tag our friends on our personal page, whenever we post a blog article, in order to bump up our numbers of content views. This is unsustainable, to say the least, because the cost-per-click of ad spend on Facebook is only going to increase, even as the dubious benefits of gamification become less viable.

So, what to do?

Beginning this week, and for the remainder of 2015, we here at HSCT are going to pay for fewer posts, less often. The posts will be mostly image based and will always link back to blog based content.

The other thing that we will be doing is posting fewer links back to our original, blog based content. Instead, we are moving in the direction of creating newsletters and beefing up our distribution model directly to—and through—our website.

So, for those of you who have liked and consumed our content via Facebook, we’ll still be there, just less often.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers, our [download id=”2414″] and our [download id=”2390″].

And have a great 2015!

-Peace Be With You All-

[Opinion] The Center is Holding

The signs of the post-American (some would say post-empire American) world, are all around us, from Trayvon Martin to the latest corporate hacking issues at Sony.

The center is holding culturally and economically, in “flyover country,” where—outside of a very few areas in the economy—failure is still not tolerated, taking risk is still frowned upon, and steady, 40 hour a week values, are still being inculcated into the young.

At the edges though, things are fraying and the Sony hack is the latest example of the fraying edges. Data illegally obtained and then released to the tabloid journalistic community.

And Sony isn’t the only one. JP Morgan Chase, Home Depot, Kmart, and now Staples have all experienced this phenomenon.

For the people at the cultural, political and even economic center, this represents a watershed shift from the America that they knew—and that they still want to believe in—to an America that they do not understand.

We have said before that the large looming 21st century conflicts will be between those who have access to technology and software and those who do not, or even between those people who seek to define the future through search (Google) instead of connection (Facebook).

At a global level this will be true, but in the US, the battles coming are between those who believe and seek to shape the culture in post-empire ways, and those out in “flyover country” who are still raising children and inculcating them to believe in the values of empire based thinking: God, family, country.

The role of the peacemaker at the policy table, the entertainment industry, and even in the digital space, is now more important than ever.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] In The End is Not Soon Enough

Mapmaker William Smith and Mennonite Wilma Derksen were recognized for the impact they created with their projects, their perspectives and their approach to life.

They “got their due in the end.”

Depending upon your frame of reference, their due came either too late or way too late.

It used to be that elites ridiculed innovation because the pedigree from where innovation came wasn’t “right.” Once mass media and mass culture really took off in the middle of the last century, the middle masses began to exhibit the same ritualistic cultural shorthand of dismissing self-belief. The masses also rejected the counterintuitive nature of becoming uncomfortable in order to do the right thing.

Now however, in the midst of the ongoing fracturing of mass media and mass culture, ridicule of innovation has splintered, emanating from multiple areas simultaneously.

People in the field of software applications like to talk a lot lately about “unbundling” and about how “software is eating the world.”

We believe that this is happening, but the real revolution will come when fractured audiences start giving all innovators their due—attention, respect, relationship, revenues—before they are ready to shuffle off this mortal coil instead of after they are gone.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers: [download id=”2414″] and [download id=”2390″].

-Peace Be With You All-