[Opinion] Marketing for the Peace Builder

Peace builder’s have to be willing to get vulnerable in their marketing.

In a professional field, dominated by people familiar with—and comfortable with—the way that the world worked under Industrial Revolution rules, this can be a difficult transition.

Peace builders of all kinds—conflict resolution professionals, mediators, trainers, attorneys, social workers, and on and on—are facing world where permission is no longer granted, and where technology gives anyone the tools to change the rules.

It is important to note, however, that perfection, exactitude and quality are thought of in different ways now. A woman at a conference last week asked us a question: “How can you write a blog post that’s ‘just good enough’ when that is out there and it could show the quality of your work to a potential client?”

Good question.

The answer is three fold:

The line from “good enough” to “perfect” has nothing to do with a potential client’s perception of the work. It has to do with the author’s perception of what they have written or created. Your “good enough” and our “perfect” are going to have different meanings. And thus draw different clients, with different motives.
In a world of endless noise and multiple information options, the higher work is not to be bound to a mythical idea of “quality” based on rules that no longer apply. Instead, quality is now defined as “being out there in a world full of noise with commitment, consistency and persistence.”
The audience decides or the audience doesn’t, but the audience has expanded by multiple factors. No longer are peace builders bound to the television, billboards, editorials, word-of-mouth referrals, and praying that the next client will come in. Now peace builders have an expanded audience to whom they can appeal (see the Long Tail for more of this idea) and with 6.5 billion people on the planet, the audience is global, not local.

Before doing any of this, before writing one blog post, or making one video, peace builders have to be willing to throw away fear, the need for assurances and their preconceived expectations, and dance with vulnerability, to market effectively.

We’ve got an e-book describing our journey through this minefield. Download it by following the link here. And it’s free.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[ICYMI] Organizational Climate Change – Part 1

The presence of climate change is real. And the climate is heating up the planet.

Everywhere on earth there are objects expelling hot air, and other gases, that serve to create a harmful climate.

And the climate that’s being created is the opposite of creative, nurturing and balanced.

Changing the climate of the planet is hard, but changing the conflict climate of an organization, filled with people with their own ideas, has to be focused on disrupting four areas:

Power abuse and threats
Unhealthy competition
Endemic distrust
Defensive behaviors

And the conflict climate where the psychological atmosphere is balanced in favor of these four areas (rather than in another direction) is bound to experience negative change.

This is particularly true when the conflict management tools used regularly in an organization, are focused in areas that support power, competition, distrust, and defensiveness, such as litigation and policy regulation.

This is also true when the conflict continuum is focused on escalation, and continuing comfortable levels of dysfunction, without seeking to break apart the underlying psychological processes.

Global climate change didn’t happen in a vacuum, and neither does changing the conflict climate of an organization.

Originally published on January 26, 2015.

Download the FREE E-Book, The Savvy Peace Builder by heading to http://www.hsconsultingandtraining.com/e-book-the-savvy-peace-builder/ today!

[ICYMI] Curating Vulnerability

We tell ourselves compelling stories, where the drivers of the conflicts that move the narrative along, are not us, but others.

We do this for two reasons:

We want more credit for successes and less blame for failures.
We get uncomfortable with tension and discomfort.

In an era of curated reality, the biggest tension is between the realities we choose to show our audiences, versus the realities we know exist inside of us.

Social media provides somewhat of an outlet for us to resolve this tension. However, too many people keep telling the same faulty story, where we are the stars and everyone else is a goat.

In reality though, we are just perpetuating the tension and creating more unreality.

But, what is “real?” Is the “real” person the one that lives inside of us, or is the “real” person the one we display to the world via our endlessly streaming social feeds?

Acquiring authenticity requires us to be vulnerable in ways that we cannot, because we have never learned to be vulnerable within ourselves, too ourselves, and by ourselves.

The leading of double lives are destroying and reshaping the social contract, and the results of that destruction are ongoing and endless intrapersonal conflict, as well as depression, anger, resentment, impatience, and narcissism and so on, and so on, and so on.

Originally published on December 15, 2014.

Download the FREE E-Book, The Savvy Peace Builder by heading to http://www.hsconsultingandtraining.com/e-book-the-savvy-peace-builder/ today!

[Advice] Who’s Afraid of Reaching?

The same people and organizations that are afraid of starting to blog—for whatever cultural organizational reasons—are starting to become perplexed as to why their reach to fans and audience is plummeting on social media.

Our advice is the same as before, but there is another piece to this equation as well:

When distribution platforms change the ways in which they let an organization talk to fans, followers and audience members,

And

When “people might read long form content even though it’s statistically shown to not be read by anybody much anymore,”

And

When the hard, scary part of starting an organizational blog seems to be around the voice, tone and message conforming and being exactly the same, no matter who writes,

THEN

The real issue is not “who’s afraid of blogging,” the real issue is “who’s afraid of doing the hard work of stretching and reaching.”

Many organizations (no matter what sector of the economy they are in—nonprofit, higher education, corporate, public service) have a fear of being perceived as being vulnerable. This is where the rubber meets the road:

Reaching is the process by which the organization says “to hell with it” and reaches for that vulnerability anyway and starts engaging with fans and audience members and trying to build their own house, rather than safely squatting in a house already built for them, and grumbling every time the rules change.
Reaching is a sign of an organization taking stock of long term people goals (and taking those goals seriously) rather than giving lip service to them, or only focusing on the short term financial goals.
Reaching is the first (and simplest) step towards empowering people in any organization.
Reaching, just like training in conflict resolution, emotional intelligence, and so on and so on, is easy to begin, but hard to follow through on.

Many, many organizations in many sectors of the economy have figured out the equation.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] The Sound of Listening

People hear tone in vocal inflections, but some people are more sensitive to it than others.

In a story, tone comes about because of connoted understanding around allusions, diction, imagery, irony, symbols syntax and style. Tone also comes about because of a shared understanding about the general character and attitude reflected in figurative writing.

People are both good (making accurate assumptions based on a shared history) and bad (making inaccurate assumptions based on a shared history), at interpreting and reacting to tone of voice or a nonverbal facial expression. People are also good and bad (and getting better and worse all the time because of social media) at interpreting and reacting to tones reflected through writing.

People hear (and interpret meaning) from tone in the sound of silence as well.

In a conflict situation, what is stated (presence) is almost as relevant as what is not stated (absence). People are sophisticated communication machines and they pick up instantly (or miss terribly), the meaning (both figurative and literal) behind presence and absence.

Emotional literacy in a conflict situation requires people to set aside assumptions and reactions about what tones may mean (presences) and about what silences may mean (absences) and instead do the hard, unsexy work of actually asking the following starter questions:

What do you think?
What are you feeling?
What do you need?

Then sitting back and engaging actively with the sound of listening.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Who’s Afraid of Blogging?

We are “out here” all the time.

In our professional capacity, we have served (and do serve) as consultants and “advice providers” in multiple areas: marketing, conflict entrepreneurship, Big Ideas and some other areas.

However, whenever there is a discussion about social media/online marketing, and we mention that the core of marketing should be a blog presence, our clients (or trainees) get very, very nervous.

Who’s afraid of blogging?

So, we called up a good friend of ours and he provided some insight that we hadn’t previously considered. In a nutshell, it came down to three things:

Blogging is hard because the voice that a person (or organization) writes in, may not be the voice that shows up to do the presentation, make the pitch, address the customer or close the sale.
Blogging is hard because there is the possibility that, while “no one reads long form content anymore” someone actually might. And if they do, how does an organization (or individual) “walk back” something that they wrote and distributed.
Blogging is hard because it’s a constant challenge to keep up with distribution platforms that “change the rules” every day, the ever shifting eyeballs (we’re looking at you Facebook, Twitter and LinkedIn!), and the attention and nature of audience interaction.

Who’s afraid of blogging?

We’ve also been thinking about the idea of content creation vs. consumption, active and passive audiences and how there is “so much noise out there,” which is a constant lament for some of our clients in this area.

The answer to the question is that only a few organizations, people and entities are not afraid of blogging. Everyone else either blogs, tweets, facebooks, or distributes to their own level of comfort and desire to be either an active participant in the social space—or not.

Are you afraid of blogging?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Goodbyes and Butterflies

Everywhere there are voices.

We wonder what the Five Man Electrical Band would have to say about Twitter, Facebook, YouTube, blogs, and on and on and on…

With so many voices, how does a person hear the still, small voice of the inner being?

When we were little children, our Grandmother used to tell us that “God doesn’t box with the world.”

Innate wisdom like that is lacking in the world today. All of the recent talk and interest about mindfulness, meditation and the like is indicative of a deep human desire to shut out the endless external noise and hear a deeper voice.

Historical perspective is something that’s good to note here: our Grandmother must have been in her 60’s when she told us that bit of folk wisdom and the Five Man Electrical Band serenaded us on Goodbyes and Butterflies about signs in the 1970’s, so this isn’t something that just started with social media.

The professional peace builder longs to go to the balcony, and take a break from the noise and shouting, to find the part of themselves that seeks to bring others to peace.

Perhaps this is the deeper reason why some peace building professionals struggle with creating content, marketing and some of the other core practices of entrepreneurship; and, why so many of them shy away from the crowed noisy social spaces, where voices are endless, loud and berating.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Strategy] Platform Assumptions

Distribution platforms are for more than just flooding an audience these days. They are now said to be forums for two-way communication and engagement, rather than one way alleys.

However, this assumes a couple of things about the nature of both distribution and engagement:

The first thing it assumes is that every person to whom an article will be distributed will have an interest in being engaged with.

The second thing is that it assumes that all forums are inherently social and designed for the back and forth that engagement implies.

Both of these assumptions are false on their face and limiting, both to the content being distributed as well as the level of engagement from the audience in question.

Just as every conflict does not need to be mediated, every distribution platform does not need to be a platform for the back and forth of engagement, commentary and opinion.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] Who Will Hire the Bigots: Sigma Alpha Epsilon Edition

In a world where proper outward social conformity is often conflated with the presence of internal, moral character, what’s a young man in a fraternity to do?

Sigma Alpha Epsilon fraternity members, who are students at the University of Oklahoma have been either suspended or removed from school, for creating a chant with racist lyrics, and then having it filmed and plopped on the Internet and TV.

These students are about to have their future employment fortunes changed, because, the Internet neither forgets—nor forgives.

Should we be surprised that students in this fraternity seemingly happily chanted along with lyrics that might not have been above board?

No.

Social pressure to conform to group norming is still more powerful at the human, physical, person-to-person, individual level, than Internet shaming ever will be at a larger societal level. And ignorance of history and facts is not merely the provenance of the young and impressionable.

But, here’s the thing: These students have now been impacted far beyond the actual impact of their words and enthusiastic chanting in the video. Yes, it went viral. Yes, many people have played it, talked about it, linked to it, and written about it (heck, even we are). But has anyone asked the larger culture what the societal impact of such an outburst actually was?

No.

No, we haven’t.

Opinion polls are gradually being replaced by instant reactions through immediate outlets (like Twitter, YouTube comments, etc.) to stimulus events. This rarely commented upon cultural shift has created a “firebombing” mentality that has scorched the personal, business, emotional and financial earths of many people, both public personalities and private individuals. All the way from former Mozilla Firefox CEO Brendan Eich and former LA Clippers owner Donald Sterling, to the two police officers who were shot in response to the death of Eric Gardner and shooting of Michael Brown.

Forgiveness and grace are gifts to be given out of a sense of compassion and empathy (are the fraternity members at OSU not human? Do they not bleed?). But the larger social desire for lockstep conformity prohibits this. And when proper outward social conformity is linked exclusively to the assumption of character, forgiveness and grace are hard to come by.

We are sure that the OSU students who have been suspended (or removed from school) as a result of this incident, will attain employment in the future and will move on to living as full lives as they possibly can, but what deeper lessons have they learned from this incident, from culture, society and from institutions of higher learning, about race, character, conscience and forgiveness?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

[Opinion] Build Your Own House

When living in a house that someone else has built, there is always a sense of something that could be better, roiling around underneath the veneer of “being comfortable.”

Walking around in that house, the renter (or person paying the mortgage) always notices nails sticking out, annoying rough edges and corners of door jambs and knobs, cabinets that are the wrong height and colors of the walls that are “off.”

But, most people put up with those irritations in a house, because…well…it takes a lot of technical—and emotional—knowledge, to design your own house, to your own specifications, that’s comfortable for you.

It’s the same thing with the houses that we have built on top of the virtually property space of the web: social media platforms, apps, websites and many, many other items.

Too many clever people in the web space complain too much and too loudly, about the houses they are paying rent to live in. And as clever as they are, they are not picking up a pen, a ruler and sitting at a slanted desk, to design and build something of their own.

In order to develop the web past where it is now, we need more clever people building houses, versus renting houses.

And the amount of real estate is always expanding…

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/