[Advice] Designing a System for the No-Name Consultant

To develop as a consultant, digital marketing and using the tools of online digital content development are the most critical tools in your toolbox.

And, if you’re not connected to Booz Allen, McKinsey, or Boston Consulting Group, they you have only three tools in your box available to you, to grow your business:

Researching
Reading
Writing

These three tools serve as the cornerstone of all digital marketing efforts, and thus, as a budding consultant, with no name recognition, no building, no fancy cards and nothing but time, your best bet is to sit in front of the computer and grind it out.

Then, distribute your grind in a drip, by drip, by drip fashion throughout the social channels to which your audience flocks every day.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Most Valuable Battleground

Is anyone listening?

Reading well, listening thoroughly and responding appropriately are the hallmarks of working through the minefield that is adult interaction.

However, our brains are changing demonstrably through intersection and interaction with the internet, social media and mobile devices.

The brain already processes information twice as fast as a human being speaks it, and thus attention wanders and multitasking becomes a way to keep the brain engaged and to avoid boredom, rather than to actually accomplish tasks of merit.

Listening well and maintaining eye contact is critical, but as face-to-face communication has degraded, eye contact becomes the hallmark of a valuable conversation.

The bunker that we have built inside of ourselves is cracked through eye contact, listening well and responding appropriately, but attention—true attention—becomes the most valuable battleground in the 21^st century.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

How to Leverage Twitter for Fun & Profit

This Friday, we are going to talk about Twitter with the local Ithaca, NY chapter of the National Association of Professional Women (for more details and tickets, click here).

Twitter is our favorite social content distribution channel.

Twitter is fast, fun, vibrant and, seemingly, uncomplicated (unlike Facebook or LinkedIn, you can UnFollow, or not Follow Back a brand or person and it’s not personal).

But all the things that make Twitter intriguing and my favorite channel for the ADHD generation, these traits have also made the channel a dangerous one for people and brands who lack self-awareness, self-control or self-esteem.

This creates an interesting intersection between storytelling, neurocognition and emotional manipulation.

We’ll answer all those questions tonight, so if you’re in the Ithaca area, please, stop on by, say “hello” and let us shake your hand.

-Peace Be With You All-

How the World Sees Bobbie Nabinger

Let me tell you about Bobbie Nabinger.

Bobbie has a background in the financial services industry and her entrepreneurial spirit has made her money and provided for her needs (and wants as well) for many years.

But, a few years ago, Bobbie began to experience some adversities and some setbacks.

Bobbie being Bobbie, however, she learned from those adverse conditions and has launched a new project recently, designed to reach out to others and to give back some of that entrepreneurial spirit with which she has been imbued.

However, this is just the tip of the iceberg about what makes Bobbie, FASCINATING!

And to prove it, Bobbie read our blog post here and took the Project Fascinate Assessment.

Now, she’s joined the Project Fascinate group on Facebook and she’s beginning to see just how the world sees her, her efforts and how she can leverage that knowledge to help others FASCINATE!

The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you.

Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You (which dropped Tuesday, by the way).

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

Offer only lasts till July 25. Act now!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

When Isn’t It About YOU!

This isn’t about me. It’s about YOU.

But then again, when ISN’T it about YOU!

Look, you see yourself one way. The world sees you another way. Very rarely do you have an opportunity to look at yourself through the eyes of the world.

It starts with YOU. It ends with YOU.

Intrigued yet?

Branding expert and leading authority on the science of fascination, Sally Hogshead (@SallyHogshead), is launching her new book How the World Sees You on July 1.

To celebrate all of the new insights she’s learned over the past decade of research, she has started Project Fascination, with a goal to show 100,000 people how their personalities add value.

To do this, she’s given me a special code BL-JSorrells79 to give the first 100 people who use it her Fascination Advantage® assessment for free! This has never been done before, and will only last until July 25!

And the best part is – they want this to be a chain reaction. So when you take the assessment using BL-JSorrells79, you’ll receive 100 assessments to share with your circle for free too! That’s $3700 of free market research at your fingertips!

So how do you take the assessment? Simple.

Go to www.HowTheWorldSeesYou.com/You and use code BL-JSorrells79.
Once you’ve taken the assessment, Sally’s team will load 100 assessments into your new account. Rinse and repeat.

That’s it.

Now you’re ready to discover how your personality is custom built for certain situations, and which situations you should learn to avoid.

And it only takes 5 minutes (you can even do it on your phone).

28 questions. 5 minutes. A whole new way to communicate.

Remember, the best way to empower someone is to show them their own highest value.

Our goal together is to show people the very best of themselves – the qualities that makes them more successful, more authentic, and more fascinating.

Remember that your code will expire July 25. Don’t let this $3700 value go to waste. Take the assessment today and encourage your friends and followers to do the same to do the same.

Your Fascination Advantage Report is the first big step into knowing how your personality can be heard and remembered in an overcrowded market. And sharing the assessment will help others do the same. Find everything you need to put this knowledge into practice with your co-workers, close friends and significant other in Sally’s new book, How the World Sees You.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

3 Ways to Work on Your “Infinite Game”

We here at Human Services Consulting and Training (HSCT) love the old school E.F. Hutton commercials (link here http://youtu.be/sc2GpmLx82k).

The tagline, which our parents always used on us, of “when EF Hutton talks, people listen,” seems not to apply in the noisy media world in which we live.

But, when you’re developing a business with the anticipation of long-term equity, how do you cut through the noise so that at the key moment, as in the iconic commercials, people immediately stop—and listen.

Now there are three strategies that can help you work toward attaining your own voice:

Be consistent—even in a world of social media, the “Impermanent Web,” and Snapchat for business, nothing beats creating a voice by showing up, day after day, on a blog, on Twitter or on your website. Nothing.
Be bold—there are so many ways to spin a phrase that boldness in speaking, delivery and tone can be achieved through the use of a thesaurus, a dictionary and by molding an idea. And, really, if you’re controversial, what are “they” gonna do? Snoop on your emails?
Be quality—it’s hard to be a noun so often used as an adjective, but the fact is, quality counts. When developing a voice, quality is a hard target to hit, seeing as how people are often playing the “short game,” rarely ever playing the “long game” and almost never playing the “infinite game.”

In a world of impermanency, untrustworthiness and fly by night claims, implementing consistent, bold, quality strategies to develop your voice is the only pathway to success.

[Thanks to Seth Godin for bringing these distinctions to our attention.]

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

Pajama Based Coding

Are you wasting your time?

This is the interesting summation that Michael Tomeson came to in his Forbes article from a couple of weeks ago.

In doing work that can never be compensated for, to help build something for a corporation who will take it and make profit off of it—but not share any of it with you—you are, in essence wasting your time.

This is a classic conclusion that bubbles up from the depths of the old, Industrial based economic thinking, where every piece of effort to make a widget can be monetized, categorized and codified.

The application of scientific management for labor and profit, if you will.

We here at HSCT don’t believe that you’re wasting your time. Nor are we cynical enough to believe that you would rather help a corporation than help your fellow man.

We do believe that the economic, cultural and social rules are being rewritten, and the next trick to be played will be on all of those systems that insist on being non-symbolic, highly regulated and impervious to any disruptions.

You know, the kind of disruptions that encourage you to sit in your pajamas and code for free while having to go “work” for a big-box retailer for minimum wage.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

[Advice] The Realities of Bootstrapping

Here’s what the eponymous “they” don’t tell the massive, faceless “you” about bootstrapping a project.

The most stressful part of bootstrapping is that the creditors call all the time:

They call about the mortgage payment that’s late.
They call about the credit card bill you haven’t paid yet.
They call about the 10,000 other little bills that pile up in a life because you “needed” that thing, that one time.

Or your kids did.

Or your neighbor needed to see that you had it.

One of the most telling examples from a film that parallels a bootstrappers’ existence, was from The Company Men, starring Ben Affleck (yeah…we know) and a few other actors.

Ben plays a guy who got laid off from a nice cushy, corporate job, and won’t take a step down in lifestyle, so he keeps driving the luxury vehicle, even as his much clearer wife sells everything around him to make the mortgage payment.

And then, they sell the house and wind up sleeping in his parent’s basement.

That’s the reality of bootstrapping. Except with a lot more “I-Told-You-So’s” from your relatives in who’s basement you may be eating ramen.

There is a growing amount of attention being paid to entrepreneurs who commit suicide. Or die early. Or get divorced. Or have substance abuse problems.

Bootstrapping means that you get the creditor phone calls, but you also get:

The looks from your wife as you try to explain that spending money on this piece of equipment was worth missing a meal
The experience of deciding that your kids need to eat this month, and so liability insurance can wait another month—hopefully no one sues you and takes the house
The moment when you’re at a networking event and you’re eyeing the salad bar closer than you’re eyeing the potential client in front of you because you haven’t eaten today—and might not eat tomorrow.

And no one cares. Not your creditors. Not the bank. Not your kids. Not your parents. And we won’t even get into your own grinding self-doubt about your own level of responsibility for all of this.

This isn’t the stuff that makes it into the business books.

This is the face of bootstrapping.

And after you’ve started down the road to building a project, your pride, ego and a stubborn, bull headed belief in your project is the only thing that allows you to ignore the ringing phone, put the ear buds back in, and go back to grinding out another product

Or sales call
Or mini-project
Or marketing strategy

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

[Opinion] 3 Routes to Get on The Cover of Fast Company

In our entrepreneurial journey we have found that there are only three kinds of entrepreneurs:

Those that have money
Those that have no money
Those that have more guts than money.

If you are in the third category, and you self-identify as a member of a minority group in this country, and you don’t see anyone who looks like you gracing the covers of Fast Company or Inc., then you owe it to yourself to try building something that you own yourself.

Look, an entrepreneur is a person who sees and established model, builds a better model, hustles tirelessly to break the old model with the new model, and then, once the new model is built up, moves onto break another model.

In the high tech start-up world, this is cleverly called “disrupting.”

And if the “traditional” minority success model you’re breaking involves acting/singing/ dancing/sports or any of the “traditional” models to minority success, then breaking that model might be the greatest social entrepreneurship ever.

After all, we started (and we continue) with more guts than money.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn:https://www.linkedin.com/in/jesansorrells/

Google to Earth

The most difficult skill set to master, even in our current post-social age, is the skill of managing other people.

The recent changes and departures at Google serve as an example of this. No matter how “whiz-bang” the technology, people will always be at the core of a company’s focus, growth and competency.

Three points to consider:

Managing people is only going to become more complicated, not less, as individuals make life choices that serve to set up their existences around concepts of shared individuality, rather than enforced commonality.
Emotional intelligence, virtue ethics, patience, religious belief, recovery from failure, grit and perseverance are all learned discrete skills and traits that groups can advocate and promulgate, but that individuals have to practice and internalize. Unfortunately, these skills are to often “taken for granted” rather than “trained into” people.
Training implements skills at the lowest level, coaching reinforces learned skills at the next highest level and education—learned skills actively practiced and then passed onto others—happens at the highest level. This is the path for learning and absorbing, the discrete skills to be able to handle other people, as well as oneself.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com