[Advice] 3 Stages to Launch – Part 2

There are three hard parts to launching any peace building project:

The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.).

When launching a peace building project, the savvy peace builder often doesn’t think too hard about the first part. In peace building fields from mediation to law, attaining technical knowledge is considered a rite of passage. Which is why peace building is so dominated by the presence of volunteer labor at one end (mediation) and highly paid labor at the other end (litigation) and there is a squeeze in the middle. As a result, many peace building practitioners continue to fund a self-perpetuating economy of training and certifications, rather than doing and experiences. This is a hamster wheel for another reason: The training and certifications are to reinsure that the peace builder continues to remain proficient in old skills they already know and practice (i.e. mediation skills) rather than training and certifying them in new skills that might be uncomfortable fro them to learn and practice (i.e. marketing, sales and business development).

The second hard part is getting the hardware together and attaining a certain level of comfort with it, particularly if it is new.

When launching a peace building project, learning new hardware (or software in the case of many entrepreneurial peace builders) is the second hardest part. Admittedly, there are ton of applications and software solutions that can be cobbled together to create the operational infrastructure for a functioning business model. But too often peace builders (as do many other entrepreneurs) become so focused on avoiding learning the new application (or fiddling with it constantly) that they miss completely the third hardest part of developing and launching a peace building project—sales.

The third hard part is developing content—and allying with partners in that development—and getting that content distributed to the right audience to genrate a lead, create a relationship and to close a sale.

When launching a peace building project, content development—books, articles, blog posts, podcast episodes, workshop/seminar content, and on and on—is seen as the most overwhelming aspect of launching. At the core of most content development practices are three objectives for the peace builder to consider:

What do I want my content to do? (i.e. drive brand recognition, drive sales, create actionable leads who will pay, etc., etc.)
Where do I want my content to be distributed? (i.e. from a workshop, from a blog post, from a podcast, etc., etc.)
Who do I want my content to target? (i.e. women with children, business owners with conflicts, men in divorce, judges in arbitration, etc., etc.)

Unfortunately, many peace builders get caught in a spiral of focusing obsessively out of fear on “how to make money” rather than focusing on “how to make a difference.” To be successful as an entrepreneurial peace builder, the things is to manage thinking about how hard the three hard parts might be to accomplish collectively, rather than avoiding actually taking the concrete steps to think (and act) differently about at least one of them individually.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] The 10 Year Overnight Success IV

We laid out for them, at one point in the meeting (a meeting that we had scheduled for, pushed for and planned for, by the way) all of the projects in which Human Services Consulting and Training is currently involved.

When we were done talking, we admitted to feeling—and thinking—that we have been in a bit of a long-term dip, since last October.

They (the other party on the other side of the table) laughed and told us that we had been “very busy” for being in a dip.

In another interaction we had, we were talking with another up and coming podcaster. We were talking about how long it takes to create a blog following versus creating a podcast following, versus creating a video based following.

We talked about how you need at minimum, 1000 raving, dedicated fans, gathered from the long tail, to make this work in the long-term.

Our fellow podcaster raised his eyebrows and said something to the effect of “It takes ten years to become an overnight success.”

Someone else, about a year and a half ago, said the same thing.

Stories of success (and the pornography of failure stories) litter the Internet, entrepreneurship, small business literature and, the truly American section of the local bookstore, the self-help section. But what is never pointed out in those stories, is that for at least a decade before you read the story on the Internet, became a fan online, watched a TV show with a “shark” in it, or even picked up that self-help book, the people that made that were toiling away in anonymity, just like you.

The path to both success and failure takes a decade of commitment and consistency, trial and error, tears and joy. Dizzying heights and terrible dips.

And whether you’re building a product, a service or some weird, wonderful hybrid, you better be willing to commit to a ten year long journey of ideas that might not work, people that might not like you all the time and projects that might fly, or crash and burn.

What separates the employees, from the risk takers, and the owners from the entrepreneurs is the willingness to go on a ten-year long walk.

Just keep walking…

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Future] Unbundling Value 11: Micropayments for Macrovalue

The value add of emotional labor has never been fully quantified in the open market.

Think about it.

How often does American culture put a price tag on a mother’s hug? It can be argued that when a mother nurtures a child, rather than rejecting it, in aggregate, those positive interactions build over time and allow the child to experience all the glories that adulthood has to offer. In addition, it can be argued that nurturing a child encourages productivity and adds to the positive economic growth of the overall economy.

The opposite can also be argued. A mother’s rejection, in aggregate, over time, can lead to a loss of productivity in that individual when they reach adulthood, and a net negative on society and culture in the form of increased conflict, increased likelihood of incarceration and other social pathologies.

Oh, if it were only so cut and dry.

The fact of the matter is, mothers are people and sometimes they hit the mark, sometimes they miss the mark and sometimes the child becomes an adult and does whatever they want, independent of the particulars of their upbringing.

The trouble with monetizing all of those possible outcomes is that there is no clear line to guarentee surety of outcome. The kind of lines that economists, public policy researchers, and politicians like which are simple and make for good sound bites or quippy image quotes. The kind of lines that make for good stories on the nightly news of triumph and tragedy.

What if there were a way to monetize that emotional labor?

Micropayments, crowd funding, micro-lending and other ways of passing along money, whether in the form of a remittance, a direct payment, or through being involved romantically in a story, all allow the valuation of something that has never been valued (monetarily) before. The labor that matters—not the idea labor that James Altucher talks about or even the manufacturing labor that politicians talk about once in a while, or the digital labor that seems to be hot right now—is the labor of the heart. The micro interactions (positive and negative) that happen between people and lead to small, interpersonal conflicts that mean more than whatever is going on in whatever country “over there.”

Technologies that fund the unbundling of value from labor—such as blockchain—can serve to fundamentally reshape the value of the emotional labor that matters on the open market. This idea is harder to accept than universal basic income, or any other idea that seeks to unbundle work from being paid for that work.

Valuing emotional output has always been a struggle in a capitalistic, Protestant work ethic based culture that exists in America, but our technologies have brought us to the point where we can begin to build—and honor—that emotional output, rather than merely continuing to ignore it.

-Peace Be With You All-

Jesan Sorrells, MA
Principle Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] Live Streaming for Peace Sakes!

Live streaming video apps such as Periscope, Meerkat, Blab.im and many others are hot right now.

As part of the long unwinding of television as a content delivery mechanism, they are a way for audiences to feel primacy at a live event as well as to feel as though they are a part of the event.

We quoted Woody Allen in a previous post, who said, “The audience has to know that they are the audience,” but with the advent of streaming and the rise of streaming personalities who blur the line between performer and engager this may no longer be true.

The real core of streaming is co-creation: Streaming video gives the audience the opportunity to create—along with the performer—a shared experience and produce shareable content for a micro audience. This is why sporting events have reflexively banned live streaming apps from their venues (MLB, NHL, US Open, etc.) and why concerts are thinking about it as well.

There are two things for the peacebuilder to consider when using mobile live streaming apps to build their marketing:

Conflict engagement is all about co-creating solutions to the issues, concerns and conflicts at hand with the parties. Many peacebuilders take this to mean that they fade into the background inside of the conflict process itself, allowing the parties the autonomy to do as they will to get to resolution. However, when the peacebuilder (with the participants consent) live streams the proceedings, then everybody involved attains a level of micro-celebrity.
Conflict engagement is also about being open with processes and procedures in order to educate and edify not only the participants, but also the public (the audience) at large. One of the reasons that many peacebuilder’s struggle with marketing and sales, is that both of these areas require openness and transparency around the product—peoples’ problems—in order to get more people into the room to solve their problems. This creates a level of vulnerability in the peacebuilder with which many professionals struggle. Live streaming used as a way to create “scheduled, must see viewing” opportunities (think of Oprah or Dr. Phil) creates more opportunities for vulnerability for the peacebuilder, not less.

Content co-creation with parties, audiences and peacebuilders is one of the many ways that live streaming video applications can advance the fields of peace, and bring more people into the engagement space around conflicts in their lives.

-Peace Be With You All-

[Strategy] 0 to 1 for the Peacebuilder

In every industry, there are zeros and there are ones.

Zeros have the advantage, because they understand something fundamental that all of the ones who follow them do not: Innovative thinking, processes, relationships and much more, lead to dominance in the marketplace of ideas, products, processes and services. Peter Thiel, the venture capitalist, wrote about this phenomenon in his book [link here] Zero to One.

Don’t believe us?

Well, there were a lot of car companies before Henry Ford took the assembly line process apart, and re-engineered it, piece by piece. That was his “zero” innovation.

There were a lot of search engines before Google came along and developed an algorithm so that a consumer could search the Internet like a dictionary and that businesses could buy words and terms in auctions. That was Larry Page and Sergey Brin’s “zero” innovation.

There were a lot of (and there still are) gourmet chefs before Gordon Ramsey, Anthony Bourdain, and many others came along, each with their own innovative approaches (“zeros” all) and offerings for the marketplace.

In the field of peacebuilding, there are a few zeros, people who have innovated “outside of the box” in their approach and philosophy around building a peaceful world: Kenneth Cloke, Christopher Moore, Bernard Mayer and a few others, such as William Ury and Roger Fischer.

The next zero in the world of peacebuilding will be the innovator who accepts and integrates the digital landscape into peacebuilding, from content creation to platform building to gaining client’s trust through the use of data gathering and implementation tools, the field of peacebuilding—conflict resolution, mediation, arbitration, negotiation, diplomacy—must move forward in the digital world.

There are people—pioneers really—who are making the jump, from Colin Rule to Jim Melamed and even Giuseppe Leone and David Liddle. But it’s not enough.

The distance between the first mover, the zero, in the marketplace and the one, the first follower, is huge. For an example of how huge, remember that Yahoo existed well before Google and now, in both market share and influence, it is light years behind Google.

In the field of peacebuilding, the zero who innovates first to the marketplace on the building of a more peaceful world, will be light years ahead of whoever follows them, or whomever they overtake who believed that they had first mover advantage initially.

Want to find out more about the process behind being becoming a first mover in the peacebuilding marketplace?

Then download the FREE eBook from Human Services Consulting and Training (HSCT), The Savvy Peace Builder by clicking the link here.

-Peace Be With You All-

[Strategy] Preparing for a Keynote

Preparing for a speech—any kind of speech—is something that is conceived of as so challenging that very few want to do it.

But here’s a few tips to get started:

Don’t start with the speech.

Instead, start blogging. Once you get into the habit of publishing written content everyday (or every other day) then you’ll be able to work through arguments that you may want to use for developing a speech later on.

Listen to podcasts from people in parallel industries.

You know who are good presenters?

Comedians.

Forget the funny jokes for a moment.

There is nothing more nerve wracking than standing in front of a crowd of intoxicated people at nine o’clock at night and having to tell them jokes.

Podcasting is a way to discover beats, pauses and the power of the human voice. Also process and procedures. Jay Mohr’s podcast as well as Marc Maron’s are good ones to begin with.

Write the way that you watch a movie or a TV show.

Your speech should be in the form of a three act structure. Just like a film or a TV show:

Act One: Introduce the problem.
Act Two: Expand on the problem.
Act Three: Offer the solution and summarize.

Don’t give it all away. Lead your audience into the problem, but know what you’re speech is for.

A call to action should be obvious, but should also exist in the “white spaces” of people’s perceptions about what you said.

The best orators, from dictators to corporate titans, allow the listeners in the crowd to “fill in the blanks” and empower them to take the action that the speaker wants them to.

-Peace Be With You All-

[ICYMI] Acting “As If”

When we first started in the working world—and by extension in the adult world—one of the salient pieces of advice we were repeatedly given by other working people was, “fake it until you make it.”

Now, in most contexts of the workplace, where things happen—projects, ideas, tasks, etc.—underneath the force of organizational inertia, this is perhaps wise advice.

But in the conflict entrepreneurship game, “Fake it until you make it” is terrible advice. So too is the advice to “act as if.”

If the conflict engagement consultant fakes knowing the answer, fakes being empathetic, or under delivers the goods as promised, the client will know immediately.

By the way, bait and switch doesn’t work either, because showing up as one thing, when you’ve advertised another, is a sure way to guarantee never being called again.

Here’s some better advice for the conflict engagement consultant: Being confident in yourself, your approach and your process, comes when you embrace the fear of not being confident. Embrace cannot become paralysis, and self-fulfilling prophecies are like a dose of nerve gas against the conflict consultant.

Walk through the fear, is much better advice.

It’s the only way for the conflict consultant, and her client, to walk out whole on the other side.

Originally published on January 29, 2015.

Download the FREE E-Book, The Savvy Peace Builder by heading to http://www.hsconsultingandtraining.com/e-book-the-savvy-peace-builder/ today!

[ICYMI] Curating Vulnerability

We tell ourselves compelling stories, where the drivers of the conflicts that move the narrative along, are not us, but others.

We do this for two reasons:

We want more credit for successes and less blame for failures.
We get uncomfortable with tension and discomfort.

In an era of curated reality, the biggest tension is between the realities we choose to show our audiences, versus the realities we know exist inside of us.

Social media provides somewhat of an outlet for us to resolve this tension. However, too many people keep telling the same faulty story, where we are the stars and everyone else is a goat.

In reality though, we are just perpetuating the tension and creating more unreality.

But, what is “real?” Is the “real” person the one that lives inside of us, or is the “real” person the one we display to the world via our endlessly streaming social feeds?

Acquiring authenticity requires us to be vulnerable in ways that we cannot, because we have never learned to be vulnerable within ourselves, too ourselves, and by ourselves.

The leading of double lives are destroying and reshaping the social contract, and the results of that destruction are ongoing and endless intrapersonal conflict, as well as depression, anger, resentment, impatience, and narcissism and so on, and so on, and so on.

Originally published on December 15, 2014.

Download the FREE E-Book, The Savvy Peace Builder by heading to http://www.hsconsultingandtraining.com/e-book-the-savvy-peace-builder/ today!

[ICYMI] Bullying

There are all kinds of personalities operating in the world today.

There are the “weird” outliers who enjoy collecting odd, unusual items off of Ebay.

There are the “bosses” and the “employees.”

There are even the “nice” “normal” people who turn on their television and fall asleep in front of the Tonight Show and reality TV after putting in a hard day at work.

Then there are the people who are never talked about or mentioned.

These people are the ones who don’t get along well with other folks.

These are the people who don’t have multi-million dollar executive bonuses that serve to hide their evil ways.

These are the people who spam your inbox and send you unwanted junk mail through what’s left of the mail system.

We used to call these people “flim-flam” men (although they were also sometimes women) and matchstick men (from which the film takes its name).

There is also a more common name for them, which everyone uses now, particularly in the workplace and in the school system:

Bullies.

We all know the conventional wisdom about bullies:

Bullies are dangerous.

Bullies are angry.

Bullies are socially inept.

Bullies are misunderstood.

Bullies are just victims of other bullies.

Bullies are people who have to be taught that “that kind of behavior” is “unacceptable.”

Except…except…

Bullies have to pay the rent.

Bullies are going to continue to have children.

Bullies are going to drive cars and go to nice restaurants.Bullies vote in elections.

So the question becomes, in a world where the outlier is ever more trumpeted and celebrated and the weird is the new “normal,” how do we as a society give bullies jobs?

How do we co-opt and enfranchise bullies?

Not bullying behavior, that’s enough of a problem in and of itself, but how do we get a bully a job that will allow them to progressively be transformed into someone that is compliant, complacent and cooperative?

As you ponder this question, take this parallel into consideration:

Jerry Sandusky is widely considered to be a monster.He molested and took advantage of the system in which he was ensconced for almost 40+ years to steal innocence and trust from children and young adults. The English Tops of the Pops host, Jimmy Savile did the exact same thing in the exact same way.

However, while Jimmy is dead, Jerry is very much alive and buried in a prison where we as a society would like to forget him.But, someone is going to have to go into that cell with Jerry to talk with him, examine him and take him apart, so that his crimes against children can never take place again and so that we can ID predators early and do what we can to stop them before they become what they will ultimately be.

And that’s the parallel.

We will have to give bullies jobs in a world of niches and the “weird” so that we can gradually, societally, say, with some confidence that “Bullying doesn’t happen here.”

Originally published on July 30, 2013.Download the FREE E-Book, The Savvy Peace Builder by heading to http://www.hsconsultingandtraining.com/e-book-the-savvy-peace-builder/ today!

[ICYMI] No

The word “no” is so compelling because it serves as both a positive and a negative.

We’ve written about this before, here and here, and it never fails to amaze us how much more there is to cover. This is because the crowning question that we asked, from clients to casual observers of our blog and social feeds is: “How do I say ‘no’?”

Saying “no” to an opportunity, a person or a situation is hard for three reasons:

It requires us to articulate the values that we hold dear.
It requires us to make judgment about those values in relation to another persons’ desires and requests.
It requires us to place a potential future best, above a present tangible good.

It is hard for people to say “no” (positively or otherwise) because we feel as though we are letting down other people. And being the social animals that we are, reciprocity and social norming exert a powerful pull upon our psyches, our hearts and even our souls.

The word “no” places a delineating marker between people, ideas, projects and purposes. It segregates, and closes off, even as it opens up other possibilities. This is why rejection is such a hard thing to overcome for sales professionals, marketers and others who engage in the business of persuasion.

“No” ultimately can feel like a rejection of persuasion, rather than a statement of preference:

Preferring the safety of nostalgia over the danger of the new
Preferring the comfort of the present over the uncertainty of the next moment over
Preferring the status quo over a change

What are you saying “yes” to by saying “no”?

Originally published on March 19, 2015.

Download the FREE E-Book, The Savvy Peace Builder by heading to http://www.hsconsultingandtraining.com/e-book-the-savvy-peace-builder/ today!