[Strategy] Changing Our Approach to Facebook

Remember the days when it was still “The” Facebook and all of your friends’ information, pictures and stories scrolled up right away in your newsfeed?

We got involved with Facebook a couple of years after its inception at around 2006. Since then we have had, admittedly, a “love/hate” relationship with the platform on both the personal and the business side.

Since launching the HSCT page in late 2012, we consciously decided to leverage Facebook strategically to gain an audience, and drive traffic to our blog. For the most part, this approach has worked well. About 44% of traffic to the HSCT #Communication Blog comes to us through Facebook. The remainder comes through email connections, LinkedIn, Twitter and other social distribution methods. And that Facebook driven 44% is almost 100% organic traffic.

Even as our dependence on Facebook to drive traffic has increased, we have noticed that conversion among our live audiences (the people who come and see us) has fractured, mainly along age lines. Those between the ages of 35 and 55 are connecting with us through Facebook, but the younger demographic (i.e. 18-35) are connecting with us through Twitter.

So…in 2015, the question becomes: What are we to do about social distribution through Facebook?

Well, this is a larger puzzle that many brands are working out in 2015, but for our money, the best approach is to change our thinking taking the following two points into consideration:

  • Facebook is now a billboard service on the digital highway. And, just like billboards on the physical highway, certain people see the billboards if they drive on that highway and certain people don’t. Physical billboard space has become pricey in the “real” world. In the digital realm, Facebook Ad spend, and Boost Post spending in an era of zero organic growth has also become pricey for a small, one-person shop.
  • The gamification of the SEO process on Facebook continues to yield dividends. We have to tag our friends on our personal page, whenever we post a blog article, in order to bump up our numbers of content views. This is unsustainable, to say the least, because the cost-per-click of ad spend on Facebook is only going to increase, even as the dubious benefits of gamification become less viable.

So, what to do?

Beginning this week, and for the remainder of 2015, we here at HSCT are going to pay for fewer posts, less often. The posts will be mostly image based and will always link back to blog based content.

The other thing that we will be doing is posting fewer links back to our original, blog based content. Instead, we are moving in the direction of creating newsletters and beefing up our distribution model directly to—and through—our website.

So, for those of you who have liked and consumed our content via Facebook, we’ll still be there, just less often.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers  page and sign up today. After you do that, download our two FREE offers, our [download id=”2414″] and our [download id=”2390″]. 

And have a great 2015!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

Systems of the 21st Century

For many organizations, the 21st century has proven to be pretty much the same as the 20th century.

People still get hired and fired in much the same ways that they did 20 years ago.

Organizations and businesses still do the core processes of their businesses—sales, finance, marketing, accounting—in the same way that they did—with some minor cosmetic changes—30 years ago.

And, unfortunately, organizations and businesses still handle conflict in the same way that they did 30 years ago. They still view conflict as a process rather than as a product.

They still view the resolution of conflicts—however they are resolved—as “the way we do things around here.” This is reflected in either the avoidance of the process, the accommodation of the tradition of the process, or the attacking of outside interveners with new ideas as “not understanding how we do things here.”

Many organizations still pay outside consultants or have internal offices and departments, designed to “handle” conflicts in the ways that the organization sees as comfortable and preserving the status quo.

In order to do the brave work of the 21st century, peacemakers must become more and more involved in developing bleeding edge systems for organizations, because the changes to systems that on the surface appear cosmetic, will have deep ramifications for the future.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

The Self-Determination of Experts

What is self-determination?

The_Self_Determination_Of_Experts

It is an individual and personal equation, involving a combination of autonomy, intrinsic motivation, understanding of cause and effect and the intellect and character to make empathetic choices.

Preserving client self-determination in conflict resolution is the purview of ‘the experts”: People who are more educated than the client in specific areas, whose burden it is to take on the responsibility and ethic of care for the ignorant, inexperienced client.

The unstated message behind the label of “expert” indicates elite-based judgment that creates an atmosphere of superiority, cloistered protection from criticism, a thin skin and an outsized ego.

In an economic world of industrialization, expertise is perceived as the coin of the realm; but, when the world of industrialization fractures (as it is right now) the real power lays not with expertise but with openness.

The field of conflict resolution, based in a foundation of social justice, has developed an affinity for expertise, at the expense of client self-determination.

But, how much information does clients in conflict need before they are informed enough to be “self-determined”?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

[Strategy] WATNA and BATNA

A negotiated agreement is the endpoint of many crucial conversations.

There are always alternatives—worst and best for each party—to getting to that endpoint. The alternatives are detours a negotiation can take that allow parties to migrate away from the endpoint.

If the endpoint of agreement isn’t the point of a conversation, then maybe being satisfied with the best (if we “win”) or the worst (if we “lose”) is good enough.

There are two concerns with this point of view though:

  • Even though parties can acknowledge with their mouths that the world of negotiated conversations exists in gray areas, very few lived actions following the conversation back that up. Plus, it’s not enough to just be good enough. Now, the challenge is to either be the best or to suck.
  • Going beyond getting the BATNA or the WATNA (you know, “agreeing to disagree”) there’s a concern as one party seeks to emotionally, or psychologically manipulate, the other party to a previously staked out “truth” through the misuse of persuasive power.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/
Website: http://www.hsconsultingandtraining.com

Negotiating With Outrageous Confidence: The Diplomacy Issue

Recently, we keynoted the Ithaca College 2014 BOLD Conference.

Employees

We had a great time talking with the student attendees at the conference about negotiation and performing that act of active asking, well and with confidence.

And not just confidence, but outrageous confidence.

We have found in our entrepreneurial journey, that too many people—the majority of whom are women and/or members of minority groups—don’t ask for what they want even meekly, much less outrageously.

But, after the keynote, a point was raised to us, around the issue of using the tactics of outrageousness to boost one’s self-confidence, in order to gain only win-win outcomes.

The person wanted to know about how to maintain diplomacy when going into a negotiation while also maintaining equanimity with self—and others—while also maintaining self-assurance.

This is a great question and, in the context of the wider world, the answer is that, the spate of recent college graduates “asking for too much” or “being unwilling to work hard for advancement” does not spring from a great well of self-assurance.

Instead, both of these meta-employment-phenomena are occurring in response to the messages that older, job holding generations, have provided an entire current generation. These messages have been absorbed and we are beginning to see the results of that absorption.

In the context of the smaller world of the keynote, however, we would respond by noting that, of course there are times in a negotiation, any negotiation, that the cost of disrupting a potential future relationship, must be weighed against the benefit of moving toward a win-lose outcome.

But, until many more people (including women and minorities) begin acting with a little more self-confidence, self-awareness and even outrageousness, we believe that encouraging others to ask period, rather than to not ask for too much too soon, is the better route.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Honesty in Human Memory

As they fade into the rearview mirror of memory, events of the past tend to be mythologized, canonized or misremembered entirely.

Honesty_III

On a global scale, the one class of people who used to rely on this fact of human memory—politicians—are finding it difficult to deal with the current state of constant remembering that’s going on with the Internet and social media.

On an individual scale, we still have the expectation that other people will forgive us our trespasses, even as we can forever hold their trespasses against them, with the help of our new tools.

However, all of this electronic remembering hasn’t led to more honesty. In fact, as the tendency toward tribal social sanctioning has grown exponentially to a global scale, there are more and more media driven conflicts over who owns the narrative, rather than whether or not the narrative was honest and truthful in the first place.

This is part of the core reason why the masses no longer really pay attention when it’s revealed that someone—most importantly politicians—lied about something consequential, because honesty is no longer the coin of the realm.

Instead, who owns the narrative, for the next 24-48 hours, is what’s important. After that, well, the masses can repost in their Facebook feeds all they want, because it won’t matter whether truth (capital “T” or small “t”) was served or not.

At an individual scale, cries of hypocrisy still ring out, but the sound grows hollower with each passing year, as individuals learn from the masses, that ownership of the story is more valuable than the veracity of the content.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Temps, Interns & Others

For the average consultant in the area of peace building—or any other area—the temptation to choose yourself to do the work that is required is too easy to pass up.

More_Guts_Than_Money

Unfortunately, then the solopreneur-consultant spends valuable time on projects that could well be outsourced to someone else.

At the other end of the pincer is the consideration of what happens if there are not enough revenues in the project yet to hire another person?

Enter the idea of hiring temporary, contract based help or even interns, or outsourcing some white collar work to some place overseas.

There are different considerations with each of these paths:

There are no easy answers to the hiring questions that many solopreneurs, freelancers, solo consultants and others face in the realm of peace building.

Perhaps a combination of things will work best for an individual.

Perhaps not.

But once you start choosing yourself, the bigger question to ask is “When is it more appropriate to choose someone else?”

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Conflict in Your Organization

Have you ever heard the one about the consultant who mediated their own divorce?

Happy_Employees

No?

Neither have we.

We’ve just heard the story many times before and wondered how much of that could have been avoided with some conversations.

As a professional consultant though, in the area of conflict, or in any other area, you are going to face conflicts in your organization.

There are going to be people who disagree, dissemble and even will attempt to deceive you. Some of these people you will hire and it will amaze you the number of ways that they can harm your organization.

All of this can be avoided by having open, honest conversations about your organization, your motives, your dreams and—most importantly—your goals for their involvement in your project.

You know, the same kinds of conversations that you would have with an intimate partner, so that you don’t wind up mediating your own divorce.

Or, negotiating a firing.

Conflict is inevitable, but the responses to it—and preparation in advance of it—does not have to be.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

A Fundamental Breakdown

Depending upon who you talk to, the social contract is either breaking down, or being renegotiated, with terms that favor the disaffected, the previously ignored and perennially held back.

Human_Heart

Fundamental Attribution Error, correspondence bias and the attribution affect—all cornerstones of modern social psychology—describe the contemporary social contract in two basic ways:

  • External: If something goes wrong, other people are to blame and should have controlled their situations better.
  • Internal: If something goes wrong, I am not to blame because situations happen that are beyond my control all the time.

When we seek to blame others—or blame circumstances—for our misfortunes, disputes and conflicts, we shift the social contract in subtle and profound ways.And, depending upon whom you talk to, personal responsibility, or powerful institutionalized forces, are to blame.

But, when there’s no one to attribute cause and error to, and when there’s no set of circumstances that can be forgiven, how is conflict to be resolved?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Firing Your BFF

If you hire your friends because you don’t know who else to hire, and they’re the only ones in your circle that you trust, then you are well on your way to actually having to fire one of them someday.

oil_and_water_2014
And, before the successful consultant scales up to employing the person that they used to share ice cream cones with on the playground at age six, there are about three things to consider:

  • Does the friend that you’re going to hire have the expertise needed to serve your company well, or are they just a warm body filling a space in your organization?
  • Does the friend want a position because they can actually add value, or are they just there to ride your coattails?
  • Does the friend have friends that are going to be a headache, or an asset, to your organization if it comes down to having to hire more people?

After the successful, scaled up consultant takes these three things into consideration, no amount of connections, collaboration or previous commitments should encourage a “friendly” hire.

As Michael Corleone once infamously said “Friends and money – oil and water.”

Think about hiring someone other than your BFF, so that you don’t have to hack that relationship to make it work again.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/