[Opinion] Edges of the Universe

There is the edge and the long tail.

From the work of Chris Anderson, the idea of the long tail is that the world of “hits” (television shows, Top 40 music, etc.) is gone and the world of “niches” (Twitter users, YouTube video consumers, etc.) is here and is growing exponentially, year-on-year, as the cost of creating, developing, or doing, in general, drops to almost $0.

For peace builders looking to make money, get attention, gain credibility, or grow a practice, the “hits” are jobs in academia, working with NGO’s, or becoming lawyers who do peace building (i.e. mediation, negotiation, arbitration) on the side. The “niches” are where I am with this blog, launching a new podcast, or even trying to leap into live video streaming of mediation, negotiation, or arbitration sessions.

So why are peace builders chasing the chunky head (“hits), rather than heading out on the exponentially longer long tail (“niches”)?

There are two answers to this question:

The long tail is a lonely place. Peace builders by nature, temperament, and training are communal people, longing to connect clients with solutions and to resolve sticky problems. It’s lonely to go out to the long tail, because professional colleagues may tell you that you’re “wrong” in your approach. Or they may not let you into the world of conferences, associations, membership groups, or other places where business gets transacted. And when you’re a peace builder looking for work that matters, it’s easier to struggle to get into the chunky head and make noise there, than to take a professional risk to venture out on the long tail.

The edges of peace building are about the unknowable and unpredictable. Resolution is the reduction, or elimination, of tension between people. Engagement is about seeking out the tension, appreciating it, and not seeking to resolve it. At the edges of peace building lie technologies and technological developments, that have made the world of communication outside of peace building more striated, more differentiated (thus the long tail) and more separated. The tension has increased with social media saturation, 24/7/365 marketing messaging, and people increasingly choosing to opt-out rather than to opt-in. These changes are creating an atmosphere that is ripe for peace builders of all backgrounds to step in and show the way to reduce tension—or at the minimum get parties to engage with it in healthier ways—using stories that resonate with the language people in conflict at the edges are using right now.

Doing work at the edges that matters, requires going to the spot on the long-tail that matches your temperament as a peace builder and then to mine that spot ruthlessly. It also requires making peace with the tension of the unpredictable, and the unknowable.

But peace builders ask their clients to do this all the time, from the mediation table to the negotiation table.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Strategy] Talent and Mechanics

What they really want to know when they ask “how do you do that?” is the mechanics of the show you are doing.

Putting on a show is about talent though (and hard work), but putting on a show only happens when the mechanics of doing the show are suborned to the talent preceding the show.

When the mechanics are confused with the talent (by the people watching the show–or buying it), then imitation becomes the worst form of flattery. The hard work is disentangling the talent from the mechanics (and the tools to accomplish putting on the show) and focusing on what you do well. Then determining if that other person’s mechanics will work for the show you want to put on.

The answer to “how do you do that?” is always in two parts (talent + hard work), but it’s easier–and more palatable for the audience–to just answer by talking about how nifty the #2 pencil is.

-Peace Be With You All-

[Advice] Storytelling for the Peace Builder

It’s hard to imagine a world without stories and storytelling; after all, human beings are narrative animals. And where peace builders are concerned, it’s even harder to imagine a world without conflict.

Conflict is a process of change driven by stories. Stories that, when repeated often enough—and with enough veracity—become capital “T” truth in conflict parties’ minds, hearts and psyches.

Peace builders are experienced in hearing stories of conflict and disruption. They tease apart those narratives to move parties past “who did what to whom” and toward, resolution, reconciliation or even forgiveness.

But, when peace builders have to switch and become brand builders, sometimes they struggle with stories about their business, their peace practices and their approaches to advocating for peace in the world. This has created a space where peace builders are sometimes defined by market forces, rather than acting to create narratives that will drive the market to their door.

Go back and look at that paragraph for a minute: That set of thoughts right there is a story, full of assumptions, truths and values.

All good story making revolves around a three act structure, focused around an epic journey of some type. Any reading this who has studied the books of Joseph Campbell—or seen Star Wars—will know what I’m talking about.

The peace builder as “hero” is a tough meme to construct for many peace builders. It smacks of violating client self-determination. A narrative where the client is the hero and the peace builder fades into the background, never to be seen or heard from again, is comfortable for many peace builders. Such a construct can be seductive, because it reinforces various themes and narratives baked into the structure of many peace building efforts, from education and training to certification and publishing.

But…

The marketplace (i.e. potential clients and customers) enjoys the journey of heroes and even anti-heroes. Acknowledging this fact is not approval of it, so when constructing the story of an approach, process or philosophy, many peace builders would do well to follow three basic rules:

The brand client is always the hero—All good, memorable branding stories begin by focusing on the hero first and identifying that person and their role clearly (see the Apple campaign from 1984). When building a brand and a business, the conflicting parties are the heroes; but, they can only be heroic with a little guidance.
The brand narrative winds through every piece of content a peace builder creates—When I work with corporate training clients, the second best moment I experience is the moment when they tell me that they recognize me from my “heroic” photo, splayed “Superman-like,” across my marketing (see this here). My best moment is when all that fades as they come to realize, through instruction, training and guidance, that they have the power to succeed or fail if they want to—and on their own terms. When building business brand, images that are selected for your blog posts, your business card, and even your website and print media should all integrate and express the same narrative.
The brand narrative you want to send to clients must be consistent—The professional peace builder can send one, two or multiple messages to clients through multiple channels (see the Chipotle campaign here). And in a world with fractured and shortened attention spans—and multiple marketing niches and channels—it may be beneficial to send out multiple messages. Or, telling one story, one time, in one way may work better. Either way, the professional, savvy peace builder must decide on what the message will be—and where and how hard to promote it.

-Peace Be With You All-

[Opinion] The Infrastructure of Our Assumptions

The infrastructure underlying our assumptions about work, the material world, and the digital world, and even how people get paid for work, have to change.

One assumption people still struggle with accepting is: If it’s not physical, then it’s not worth paying for.

Another assumption people struggle to change is: If I can’t see you physically doing the work, you must not be actually creating anything of value.

And yet another assumption people struggle to change in the face of shifting technology is: If it’s in the digital world (work, products, infrastructure, etc.) then there must be a physical corollary or else it’s not “real.”

All of these assumptions are being upended, moment-by-moment, bit-by-bit, by software companies (Google, Facebook, etc.) product companies (Tesla Motors), and digital goods companies (Amazon, Zappos, Netflix, etc.) and there are no signs of slowing down. Meanwhile, in the “real” world, the debates that rage in our public discourse are over basic income, wealth distribution, race and gender, and the nature of public policy, regulation, and laws in the face of rapid change.

We insist on using 20^th century language and 20^th century approaches to resolve 21^st century problems. The solution to this is not to slow down, change, or push back machine learning, software development, or even physical and digital integration. Instead, the solution to this comes right out of the world of conflict resolution: Developing and sustaining the environments that will allow people to be creative, be generous, be courageous, and be truthful in a world that will increasingly reward by revenues of connection, referral, and relationship, those people who can successfully relationally connect with other people.

Rebuilding and reimagining the educational, social, and community infrastructures that will empower people to be their best, most ethical selves over the long stretch of their lives and creating and sustaining the systems to reward that growth—that’s the hard work.

Assumptions undergird work and the value of human labor. Assumptions undergird emotional labor and the value of that labor. Assumptions undergird adoption of technology, systems, and even the design of physical infrastructures.

But, the thing about assumptions is that human being make them.

Which means, with courage, and without apathy or defeatism, they can be unmade.

Even in the face of conflicts over change.

-Peace Be With You All-

HIT Piece 4.19.2016

There are people whose viewpoints I disagree with, but their principles are in the right place.

This seems counterintuitive to write, to say, and to act upon, but in reality, it is the only way to proceed in a world, seemingly bent on separation, isolation, and increasingly elevating short-term symbolism over long-term substance.

This also seems counterintuitive if you have connected with other people, collaborated on projects, or move forward with initiatives based in shared positions and common interests. The thing about positions is that they shift, and interests align only temporarily, but principles are forever.

This also makes me careful about with who I align, because the seductive beauty of a temporary positon interests me just about as little as the fleeting joy of shared interests. Principles are enduring and deep. Which means, that by the time I’ve discovered what your principles are, we already know that the other two areas—positions and interests—will align as well.

I told someone the other day, I am in a search for a moral man, or woman.

I’m actually in a search, not only for a moral woman, or man, but also a collaborator with whom my principles align.

It’s ok.

I’ve got a few years left yet.

-Peace Be With You All-

[Opinion] The Project Work Trap II

In order to effectively scale such transitive and necessary products as peace, honesty, good faith and courage, project work—freelancing—has to serve as the next step up from the typical minimal viable product, an entrepreneur might focus on developing.

A blog (not a pretty website) may be the minimal viable product for the beginning peace builder, but the way to scale from that is to be clear about developing project work through freelancing. The trap of project work though, is that it can lead to the peace builder developing a “feast-or-famine” mentality. This mentality is the jaws of the project work trap.

Developing books, developing processes, developing software applications, developing “train the trainer” processes and more are ways around, through and over the project work trap. Product development such as this is the path to entrepreneurial ways out of the project work trap. Developing product that makes money for the peace builder while she sleeps is the entrepreneurial goal.

The gap between freelancing and entrepreneurship is consulting. Consulting is the linchpin between project work and entrepreneurial growth. It serves as the lever at the top of the triangle between work that can be done by the peace builder and the outcomes that may need to occur to develop peace.

And the savvy peace builder knows this…

-Peace Be With You All-

[Strategy] Committing to Intentionality

Even as blogs, video, audio, memes, and gifs penetrate the public consciousness via personalized mobile phone ubiquity, companies and organizations still pay a premium for physical billboards alongside our national highways and roads.

Why is this?

Well, part of the the reason was revealed through a statement that a former CEO of Mercedes Benz made at one point many years ago: “If I wanted to sell you a Mercedes, I couldn’t do it by blasting you with an advertisement two days before you wanted to buy one. I have to advertising Mercedes to you from the day that you were born until the day you decide to buy one.”

In other words, billboards, television commercials, and newspaper ads (even in an age of declining readership and growing lack of interest in written advertising copy) still matter, because they serve as a “top-of-the-mind” way to get attention for, and place (or anchor) a, product, service, or process in a potential customer’s mind.

All these forms of advertisement are about increasing the consumer attention in a product, service, or process intentionally. In the same vein, intentionality should be the watchword of any effort, training program, or even new discipline that any person–or organization–embarks on towards change.

Think about it: Without “top-of-the-mind” intentionality to change, without support and encouragement from others, and without feedback that is appropriate, well-timed, and relevant, all the classes, training programs, and efforts that organizations undertake to develop employees, supervisors, or managers, fall on fallow ground.

Intentionality is at the core of follow-up. It’s at the core of how training is designed. It’s even at the core of how people are engaged in a face-to-face training situation.

Intentionality is often avoided, discounted, or not considered, because there are assumptions organizations and individuals make, about the motives of people who assume authoritarian positions, heavy with positional power. People in those positions are assumed to have good intentions; but good intentions do not equate to following through intentionally with new information, approaches, and philosophies that much of training will stir up.

And then there are the situations where what’s ““top-of-the-mind” for the supervisor may not be what’s “top-of-the-mind” for the supervisee. This disconnect happens more often that you would imagine in organizations. And the commitment to actually, meaningfully, changing organizational culture dies in the ditch of the gap between a supervisor’s “top-of-the-mind” and a supervisee’s “top-of-the-mind.”

The digital billboards in Times Square cost around $3.5 million per month per billboard to rent for a promotional message. That’s a lot of money to get the valuable attention of 8 million people, the vast majority of whom are now captivated by personalized digital experiences.

But organizations still look at advertising via billboard in Times Square as a sunk cost. They value the “top-of-the-mind” placement in Time Square more than they value the money they spend, and they are intentional about the advertisements they create and run.

Imagine the organizational outcomes if, for $300,000 worth of organizational training, organizations were as intentional about following up with that spend as they are with advertising a product for one month.

-Peace Be With You All-

[Advice] It’s Easy Not To Notice…

When adults meet each other at parties, they typically ask the banal question: “What do you do?” Sometimes, if one of the adults is really insightful, they’ll ask “What do you do for a living?”

And most (if not a majority) of adults will respond by saying something equally banal (y’know…small talk…), mentioning their job title, their tasks at work, or something else that seems socially acceptable.

But, what if instead of asking—and answering—such questions with banalities, we answered with what really has value for us, what really makes a difference, what the places are where we stand up with courage and actually make something that matters?

The reason we don’t do that, and the reason that we respond with banalities to a banal question is two-fold:

The question asker really doesn’t want to know what we do. It’s a polite shorthand of trying to cram the other party in a tiny hole, make assumptions about them, their worth, and their work, and then forget about it.

The question answerer really doesn’t want to respond with vulnerability. It’s really hard to be vulnerable with a person you just met five seconds ago. It’s just easier to let them categorize you—even as you categorize them—and make assumptions, and move onto the remainder of the interaction.

It’s easy not to notice these small things; the impact of greasing the social wheels so that there is as little squeaking as possible; so that the social group gets along, knows who’s “in” and who’s “out” and so that categorization can happen in an easier fashion in a world that seems chaotic and noisy.

But the ways that we have developed to handle a complicated world, don’t really assist us that well anymore, and it’s easier not to notice that the banalities lead to cruft, and that the cruft builds up over time into plaque, and the plaque cakes over the substance of our relationships with people, until conflicts become the only vehicle for meaningful changes.

Going past banalities at the beginning of a relationship, and going toward what matters with people, is at the core of managing and engaging with conflicts that matter. The next time you’re asked “What do you do?” respond by talking about what matters—not your job title, not your tasks you get paid for, but what really matters.

-Peace Be With You All-

[Opinion] Philosophical, Strategic, Practical

There are three conversations that you can have at any given time.

Philosophical—This is the 50,000-foot, “big idea” conversation. Not many people are capable of connecting together big ideas. Nor is everybody capable of (or interested in) exploring the ramifications of the implementation of those big ideas to their lives, either at work or at home. Many people would rather not think (or talk) in 50,000-foot terms and instead would rather seal off the considerations, thoughts, and even ideas, that a 50,000-foot philosophical conversation brings up, and never think about them ever again.

Strategic—These are the 10,000-foot conversations that occur every day between members of middle management inside of organizations. These are the conversations people think they are having inside of brainstorming sessions at work. These conversations are about ideas (ostensibly) but they quickly move to being about people (gossip) or about repeating a personal story as if it were a public truism (storytelling). Many people like the feel and the tenor of a strategic conversation, because conversations like these usually wind up with someone else doing the hard work of formulating a plan, developing next steps, and implementing a policy or a change.

Practical—These are the “How do I deal with what’s 5 inches in front of my face?” conversations. Practical conversations are about getting to the point, getting past the “fluff,” disengaging with emotion (if at all possible) and making a point forcefully and persuasively. Practical conversations don’t typically involve discussing facts—just impressions that the facts left behind as they floated up into the strategic conversation realm. Most people enjoy practical conversations because they allow for a focus on “getting things done.”

The three conversations—just like the three feedback conversations—happen almost simultaneously in meetings, face-to-face interactions, and most notably, in conflict communication scenarios.

If you want to communicate beautifully, know which conversation you’re having with which audience.

-Peace Be With You All-

HIT Piece 4.12.2016

In my life as an entrepreneur, consultant, and freelancer, perfect is the enemy of good.

Chasing perfectionism—in a project, a blog post, a speech, a podcast episode, or even in a formalized training scenario—is a sign that I’m focusing on the work that doesn’t matter, so that I can hide from making decisions to do work that does matter.

Hiding comes in chasing perfectionism, both launching and addressing the market, allowing my critics to give me shame in their efforts to give me feedback, and allowing myself to become bogged down in considering what I didn’t do well.

So, if perfect is the enemy of good, getting to good—actually doing the work—is the only way to get to great. But even great is a term loaded with assumptions, expectations, and desires that can never be met. See, great (and perfect) are all impulses that come out of human desires and emotions.

Going toward greatness—without the humility that comes from walking through good first—breeds a species of hubris and arrogance. Focusing on perfect—at the expense of making the choice that “good enough is ok”—breeds a species of fear and hiding.

Hubris and arrogance.

Fear and hiding.

Telling the truth, making a ruckus, providing hope, staying humble, giving credit when it’s due, accepting criticism—but not shame—and being informative; these are the areas that more, and more, I’m intentionally chasing.

Moment-by-moment, step-by-step, day-by-day, drip-by-drip.

-Peace Be With You All-