Stop Fooling Around

“Let’s get serious.”

So…what…we’ve just been fooling around the whole time?

Those three words, codified through social niceties and small talk, are often said before official, issue driven, conversations and negotiations begin.

Typically, they are used as a way to separate people from each other and to categorize those who seem issue focused and decision driven—from those who seem distracted and lazy.

But, this is a false equivalency: equating being “serious” with being focused, driven—and by extension—successful in life in all the ways that the folks in the other silo are not.

And all this siloing through language only serves to inflate individual egos, and to deflate the potential for a positive situation to develop between parties who may be viewing the same issues through different frames.

We’ve got a better idea: just get started with the large talking and move right past the short hand, small talk, to the issues that matter.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Emotions in the Machine

At a neurobiological level, the facts and triggers for emotions in the human mind are complicated and diaphanous.

If human societies create functioning, artificial intelligence, the chance of human level emotions evolving within those machines, will be slim to none.

Machines, even intelligent machines, can’t rise any higher than their creators.

The emotions that we have as human beings are too complex to be codified into streams of code—with the results streaming out as observable, quantifiable data points.

Data comes about as a result of an action; emotions come about as the evolutionarily developed responses to external stimuli.

One is external (data) the other internal (emotions).

Jealousy, hatred, envy, wrath, lust, love, appreciation, gratitude, respect, duty, honor, sacrifice and on and on, come from the result of constant, human-on-human conflict and rigorous A/B testing, from birth to death.

How, exactly, are we planning on codifying that into mathematically based code, so that adaptive learning, long-term evolution and short-term development can happen?

Powering down an intelligent machine won’t be murder—unless human beings decide that it is.

-Peace Be With You All-

[Strategy] Changing Our Approach to Facebook

Remember the days when it was still “The” Facebook and all of your friends’ information, pictures and stories scrolled up right away in your newsfeed?

We got involved with Facebook a couple of years after its inception at around 2006. Since then we have had, admittedly, a “love/hate” relationship with the platform on both the personal and the business side.

Since launching the HSCT page in late 2012, we consciously decided to leverage Facebook strategically to gain an audience, and drive traffic to our blog. For the most part, this approach has worked well. About 44% of traffic to the HSCT #Communication Blog comes to us through Facebook. The remainder comes through email connections, LinkedIn, Twitter and other social distribution methods. And that Facebook driven 44% is almost 100% organic traffic.

Even as our dependence on Facebook to drive traffic has increased, we have noticed that conversion among our live audiences (the people who come and see us) has fractured, mainly along age lines. Those between the ages of 35 and 55 are connecting with us through Facebook, but the younger demographic (i.e. 18-35) are connecting with us through Twitter.

So…in 2015, the question becomes: What are we to do about social distribution through Facebook?

Well, this is a larger puzzle that many brands are working out in 2015, but for our money, the best approach is to change our thinking taking the following two points into consideration:

Facebook is now a billboard service on the digital highway. And, just like billboards on the physical highway, certain people see the billboards if they drive on that highway and certain people don’t. Physical billboard space has become pricey in the “real” world. In the digital realm, Facebook Ad spend, and Boost Post spending in an era of zero organic growth has also become pricey for a small, one-person shop.
The gamification of the SEO process on Facebook continues to yield dividends. We have to tag our friends on our personal page, whenever we post a blog article, in order to bump up our numbers of content views. This is unsustainable, to say the least, because the cost-per-click of ad spend on Facebook is only going to increase, even as the dubious benefits of gamification become less viable.

So, what to do?

Beginning this week, and for the remainder of 2015, we here at HSCT are going to pay for fewer posts, less often. The posts will be mostly image based and will always link back to blog based content.

The other thing that we will be doing is posting fewer links back to our original, blog based content. Instead, we are moving in the direction of creating newsletters and beefing up our distribution model directly to—and through—our website.

So, for those of you who have liked and consumed our content via Facebook, we’ll still be there, just less often.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers, our [download id=”2414″] and our [download id=”2390″].

And have a great 2015!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] Active Listening as Post Modern Art

Paintings, music, stories, and speeches used to be considered artistic pursuits; but, in a world consumed with art as entertainment and media, listening carefully becomes an artistic effort on its own.

In a networking situation, the artistic dance to truly beginning to connect with another person, involves actively listening.

Words are like brushes and the canvas is the networking event. But the person at the event is the artist.

And in a world of shortened attention spans, artistic practice has to filter into everybody’s life, not just the vaunted few who have a TED Talk, or make a movie, or cut a “hit” record, or paint an image in a museum.

Our advice to you: Listen carefully.

[Opinion] 3 Routes to Get on The Cover of Fast Company

In our entrepreneurial journey we have found that there are only three kinds of entrepreneurs:

Those that have money
Those that have no money
Those that have more guts than money.

If you are in the third category, and you self-identify as a member of a minority group in this country, and you don’t see anyone who looks like you gracing the covers of Fast Company or Inc., then you owe it to yourself to try building something that you own yourself.

Look, an entrepreneur is a person who sees and established model, builds a better model, hustles tirelessly to break the old model with the new model, and then, once the new model is built up, moves onto break another model.

In the high tech start-up world, this is cleverly called “disrupting.”

And if the “traditional” minority success model you’re breaking involves acting/singing/ dancing/sports or any of the “traditional” models to minority success, then breaking that model might be the greatest social entrepreneurship ever.

After all, we started (and we continue) with more guts than money.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn:https://www.linkedin.com/in/jesansorrells/

Wisdom in the Machine

When the astronaut Dave powers down the rebellious HAL 9000 computer in 2001: A Space Odyssey, and more recently in the 2013 film, Her, starring Joaquin Phoenix, we determine through pop culture, what machine “death” looks–and feels–like.

The fact of murder comes from the fact of life and ideas and philosophies that we have as individual humans–and collective societies–about what traits constitute life.

In the case of a machine, we here at HSCT take the position that a machine cannot overcome the limitations of its creator.

Life is defined, not only by self-sustaining processes (we were asked while writing this post, if it would be murder to power down a machine created by another machine) but also by wisdom that is attained through life experience.

The crux of wisdom lies at the intersection of common sense, insight and understanding.

HAL 9000 may have had one, or even two, of those things—such as insight and understanding—but “he” (see how we anthropomorphized an inanimate object there) lacked the third trait in spades: common sense.

Just like Skynet in Terminator or the machines and computer programming networks of The Matrix, HAL 9000 was unable to negotiate in good faith with his creator.

“He” made an “all or nothing” decision about Dave’s presence, Dave’s mission and Dave’s motives and then took extreme action.

The same way that the machines did in The Matrix and Terminator.

The ability to negotiate with others in good faith, and to honor those agreements, is a human trait based in knowledge, experience, common sense and insight, not just a happy byproduct of a conscious mind.

And until machines have the ability to negotiate with, not only their environments in the rudest sense of the term, but also with their creators, we should feel free to power them up—or down—at our will.

After all, our Creator does the same thing.

Right?

-Peace Be With You All-

“Opt-In” Networking

From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.

How does that fact tie in with stalled job searches in a country with a labor force participation rate at around 60% and 92 million people not working?

Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.

So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter and references.

How do you develop relationships with employers before they want to hire you?

You don’t.

You develop yourself first.

You volunteer at the local soup kitchen.

You shovel the old lady’s driveway next door.

You get up off the couch and start a blog, a Twitter account or a really interesting YouTube channel.

You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.

In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.

Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right hand side of your favorite YouTube video.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Infographic] CEOS and Employee Engagement

Hello!

If you are a small business owner in the Southern Tier of NY State, then the infographic below, courtesy of our friends at ADRtimes (http://networkedblogs.com/KAG0M) applies to you as well.

What CEOs Should Know About Employee Engagement infographicPlease consider HSCT for all of your employee engagement needs.-Peace Be With You All-