Presentation Tips and Tricks

Presentation is the most nerve wracking thing for many conflict engagement professionals, as it is for many other professionals in many other fields.

Many presenters forget a basic fact: meetings, workshops, seminars, classes, podcasts, pitches, elevator speeches and even 1-on-1 conversations are presentations.

Any time that you stand up in front of somebody else and use your words, your voice and your presence to transpose information from your brain to another person’s brain, that’s a presentation.

With that in mind, here are three tips to keep it fresh:

Remember the audience: The average attention span is down, and there are plenty of distractions in the world, so remember that the audience is whoever is in front of you right now.
Lose the crutches: Images and slideshow are too often used as a crutch to support the presenter, rather than as an addition—like spice on food—to the actual meat of the subject matter. The bravest presentations that you can do are those that don’t involve images and a slideshow. This is why the only difference between a 1-on-1 conversation and a 25 person breakout session is scale.
Don’t get intimidated by size: When speaking, people are really comfortable 1-on-1, but the sweat level goes up as the size of the audience increases. Why is that? Why do we get intimidated by size so often? Scale scares us, because it seems as though the risk level increases along with the size. But we’ve got it backwards.

The risk level decreases as the size of the audience expands, but the importance of what you are presenting should increase, rather than your nervousness level.

Any time that you’re in front of a person, that’s an audience, and the real risk is not getting your point across the bow.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

Build Your Own House

For some people, renting is the way to go.

It removes the hassles of having to do yard work, deal with snow removal, or fix the things that invariably go wrong with a house.

For some people, ownership is the way to go.

It allows the person (or couple, or family) to feel psychologically, financially and spiritually grounded in a world of impermanence.

The same parallel can be drawn with organizations and their use of marketing tactics through social platforms.

Some organizations would rather pay the rent to get to eyeballs that the landlords of Twitter, Facebook, LinkedIn, Pintrest, Instagram, and on and on have decided to charge.

Some organizations are choosing to opt-out and go back to doing the work of building their own platform through the use of their website, their blog and their email distribution lists.

Which strategy is better is really a matter of whether an organization is looking to persist and remain relevant in spite of the changing winds of social platforms, or if an organization is just looking to “make some noise.”

However, never forget: The social media landlords of Facebook, Twitter, et.al., already put in the hard work building a really, really, attractive space for all those tenants whose eyeballs you want to show your content to.

So, are you a renter or an owner?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] Changing Our Approach to Facebook

Remember the days when it was still “The” Facebook and all of your friends’ information, pictures and stories scrolled up right away in your newsfeed?

We got involved with Facebook a couple of years after its inception at around 2006. Since then we have had, admittedly, a “love/hate” relationship with the platform on both the personal and the business side.

Since launching the HSCT page in late 2012, we consciously decided to leverage Facebook strategically to gain an audience, and drive traffic to our blog. For the most part, this approach has worked well. About 44% of traffic to the HSCT #Communication Blog comes to us through Facebook. The remainder comes through email connections, LinkedIn, Twitter and other social distribution methods. And that Facebook driven 44% is almost 100% organic traffic.

Even as our dependence on Facebook to drive traffic has increased, we have noticed that conversion among our live audiences (the people who come and see us) has fractured, mainly along age lines. Those between the ages of 35 and 55 are connecting with us through Facebook, but the younger demographic (i.e. 18-35) are connecting with us through Twitter.

So…in 2015, the question becomes: What are we to do about social distribution through Facebook?

Well, this is a larger puzzle that many brands are working out in 2015, but for our money, the best approach is to change our thinking taking the following two points into consideration:

Facebook is now a billboard service on the digital highway. And, just like billboards on the physical highway, certain people see the billboards if they drive on that highway and certain people don’t. Physical billboard space has become pricey in the “real” world. In the digital realm, Facebook Ad spend, and Boost Post spending in an era of zero organic growth has also become pricey for a small, one-person shop.
The gamification of the SEO process on Facebook continues to yield dividends. We have to tag our friends on our personal page, whenever we post a blog article, in order to bump up our numbers of content views. This is unsustainable, to say the least, because the cost-per-click of ad spend on Facebook is only going to increase, even as the dubious benefits of gamification become less viable.

So, what to do?

Beginning this week, and for the remainder of 2015, we here at HSCT are going to pay for fewer posts, less often. The posts will be mostly image based and will always link back to blog based content.

The other thing that we will be doing is posting fewer links back to our original, blog based content. Instead, we are moving in the direction of creating newsletters and beefing up our distribution model directly to—and through—our website.

So, for those of you who have liked and consumed our content via Facebook, we’ll still be there, just less often.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers, our [download id=”2414″] and our [download id=”2390″].

And have a great 2015!

-Peace Be With You All-

[Advice] Eating Ramen to Pay the Light Bill

Generating enough revenue to pay the bills is the ultimate goal of making peace as a conflict consultant.

Without revenues, there is no business and without business, there is no opportunity to engage in the hard work of making a dent in the universe and making peace in someone’s life.

So, if the savvy conflict consultant has to eat ramen noodles to sufficiently build up enough revenues to build the business, then she should eat the noodles.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Honesty in Human Memory

As they fade into the rearview mirror of memory, events of the past tend to be mythologized, canonized or misremembered entirely.

On a global scale, the one class of people who used to rely on this fact of human memory—politicians—are finding it difficult to deal with the current state of constant remembering that’s going on with the Internet and social media.

On an individual scale, we still have the expectation that other people will forgive us our trespasses, even as we can forever hold their trespasses against them, with the help of our new tools.

However, all of this electronic remembering hasn’t led to more honesty. In fact, as the tendency toward tribal social sanctioning has grown exponentially to a global scale, there are more and more media driven conflicts over who owns the narrative, rather than whether or not the narrative was honest and truthful in the first place.

This is part of the core reason why the masses no longer really pay attention when it’s revealed that someone—most importantly politicians—lied about something consequential, because honesty is no longer the coin of the realm.

Instead, who owns the narrative, for the next 24-48 hours, is what’s important. After that, well, the masses can repost in their Facebook feeds all they want, because it won’t matter whether truth (capital “T” or small “t”) was served or not.

At an individual scale, cries of hypocrisy still ring out, but the sound grows hollower with each passing year, as individuals learn from the masses, that ownership of the story is more valuable than the veracity of the content.

-Peace Be With You All-

This Too Shall Pass

Black Friday is a creation of marketers.

Almost specifically designed to get the average person to buy more stuff, it is a conflict resolution practitioners’ dream fake social “holiday.”

People engage in shopping rituals, while also engaging in conflict with each other, over the acquiring of stuff.

People fall for the commercialism (advertisements) that subtly intimate that choosing not to make purchases, or too engage in the ritual, that somehow a person is a Scrooge.

People report an uptick in feelings of depression, dissatisfaction and other mental health issues.

This comes about due to a falsely generated feeling of collective belonging around this season, tipped off by the false shopping ritual of Black Friday.

During this day, the words attributed to either an Eastern monarch, or King Solomon, should ring in our ears, both as a blessing and as a curse.

Because, the sun is going to rise tomorrow and the rituals of one, man created day, have little to do with the vicissitudes of the future, or even the inevitability of conflict.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

A Fundamental Breakdown

Depending upon who you talk to, the social contract is either breaking down, or being renegotiated, with terms that favor the disaffected, the previously ignored and perennially held back.

Fundamental Attribution Error, correspondence bias and the attribution affect—all cornerstones of modern social psychology—describe the contemporary social contract in two basic ways:

External: If something goes wrong, other people are to blame and should have controlled their situations better.
Internal: If something goes wrong, I am not to blame because situations happen that are beyond my control all the time.

When we seek to blame others—or blame circumstances—for our misfortunes, disputes and conflicts, we shift the social contract in subtle and profound ways.And, depending upon whom you talk to, personal responsibility, or powerful institutionalized forces, are to blame.

But, when there’s no one to attribute cause and error to, and when there’s no set of circumstances that can be forgiven, how is conflict to be resolved?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

How to Really Break the Internet

The reason why there is so much meaningless content in your Facebook feed is that the platform has developed into an advertising platform, rather than a connection building platform.

If you are building a business as a conflict communication consultant, mediator, arbitrator or another type of practitioner, we can discuss the viability of paying for advertising in your connections’ Facebook feeds.

But this is about the conflict evident in the tension between what Facebook—and other platforms—used to be versus what they are now. The marketer Seth Godin made the point in a recent blog post that when a company goes public, it’s purpose ceases to be about changing the world and begins to be about ticking up the share price point for investors.

That creates tension.

The other factor that creates tension is the difference between what users expect from the platform based on past experiences versus what users are experiencing everyday. This is a tension evident in the fact that the users who engage with the platform the most have the greatest chance of getting their content in your feed.

Which means, Aunt Ida who only uses Facebook once every month won’t know that you aren’t seeing her content as often as you are seeing the content being shared and reposted by good ‘ol Trent who is unemployed and has been on Facebook everyday of the week for the last four months.

That creates tension.

Eventually, when another, viable, connection platform (and no, Ello isn’t it) comes along (as it will) Facebook will go the way of TV and become just another luxury advertising platform that charges more and more to push content to an ever more fractured and shrinking audience base that will be paying less and less attention.

That creates tension.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Working From Home

The old gray mare ain’t what she used to be. Right?

When you’re working from home, there approaches a point of contention, unless you are very clear right away, around what working means and doesn’t mean.

There are children who don’t think that what you’re doing is work.

There is the partner who leaves the house everyday and leaves you with a stack of “Honey-Do’s” that could choke…well…an old gray mare.

There are the general disturbances of the household and addressing household emergencies that crop up during the day, as well as distractions from other forms of entertainment in the home.

The savvy consultant working from home knows that defining lines, particular boundaries and even the well articulated IRS deduction can determine whether success or failure knocks at his door—or at the door of the co-working location two streets over.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Residents of (YOUR TOWN NAME HERE) Save $100 A DAY by Doing This One Simple Trick!!!!

Click bait articles and headline jacking efforts are just the latest in a long line of American hucksterism that began with Western, one man traveling wagon shows and continued through to TV infomercials from Billy Mays for OxiClean.

The first inherent problem with of all these forms of advertisement is the combination of shameless flim-flamism, the deceit of the short con, and the promise of a good deal of vaudeville.

The inherent false promise in this tradition plays on the long-standing, human desire for just one easy step that solves a difficult problem, fulfills an unmet need, or at the very minimum, entertains the viewer outrageously.

The reason why concerns about the lack of regulation in election advertising fall on deaf ears every two to four years is that the majority of election advertising is targeted at about the same level of click bait, online advertising and blog posts.

Add to all of it, candidates approving messages that, if your kid, your partner or your friend said them, you’d tell them they were full of it.

And we all know what “it” is.

“It seems so simple. It should be easy.”

This statement came out of a workshop I did recently as well as a podcast interview I gave recently.

Well, if the Truth were simple and easy, hucksters, flim-flam men, election year advertising, and other forms of selling that create artificial conflicts, fake disruptions, and incoherent disconnections, wouldn’t be so popular to use as shortcuts to the capital “T” truth.

And clickbait articles would drive almost no traffic on social media and in new journalism.

Do you feel like you saved $100 yet today?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/