[Opinion] 3 Routes to Get on The Cover of Fast Company

In our entrepreneurial journey we have found that there are only three kinds of entrepreneurs:

Those that have money
Those that have no money
Those that have more guts than money.

If you are in the third category, and you self-identify as a member of a minority group in this country, and you don’t see anyone who looks like you gracing the covers of Fast Company or Inc., then you owe it to yourself to try building something that you own yourself.

Look, an entrepreneur is a person who sees and established model, builds a better model, hustles tirelessly to break the old model with the new model, and then, once the new model is built up, moves onto break another model.

In the high tech start-up world, this is cleverly called “disrupting.”

And if the “traditional” minority success model you’re breaking involves acting/singing/ dancing/sports or any of the “traditional” models to minority success, then breaking that model might be the greatest social entrepreneurship ever.

After all, we started (and we continue) with more guts than money.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn:https://www.linkedin.com/in/jesansorrells/

[Opinion] Google’s Glass Problem is Your Problem Too

There’s currently no compelling reason for us to buy Google Glass.

There’s also no compelling reason (beyond the SEO game) for us to be involved in Google+.

There’s no compelling reason because the guys out at Mountain View haven’t given us one, other than the fact that they currently own all of Internet search worth talking about.

But, as the attention of the world shifts to mobile phone use, apps matter more than search, and Google will have one less compelling reason for us to be involved with them.

The utility of search, mobile, and even wearables is based upon the idea of resolving a need or a want that the customer has and then making the solution so attractive that we can’t help but use it.

However, as the web has matured, Google hasn’t and the utility of wearables really comes down to third party data gathering about users’ behaviors, antics and actions.

The much more compelling reason for us to buy Google Glass—or any other wearable—will be answered, not by Google, or Yahoo, or even Facebook, but by Big Data advocates and privacy hawks.

-Peace Be With You All-

Social Youtility

So, here’s a story that will seem wild, but in the context of a shared, collaborative economic system, it’s really not.

We here at HSCT are staying on the cutting edge of the marketing evolution taking place right now in the world, and a huge part of that is hanging out, listening to podcasts, attending online webinars, and reading a lot of blogs.

A LOT of blogs.

And we could always, read, write and research more than what we do, but occasionally an opportunity comes along that allows for all of our talents and skills to coalesce.

That happened this last Wednesday at around 1pm EST. We were invited (via email) to attend a webinar hosted by Ion Interactive, where guest Jay Baer was talking about his latest concept, YOUtility.

Now, YOUtility is not new. As a matter of fact, it is the basis of everything that we do here at HSCT, and one of the key concepts behind YOUtility is the idea that brands should create content (video, blogs, podcasts, advertorials, advertisements, shows, etc.) that is so good that people can’t ignore, won’t want to and will want to pay to see more of it.

See why this appeals to us? It’s the Steve Martin concept writ large.

Anyway, we were on this webinar and were encouraged to live tweet questions into the host with the #IonWebinar. We did this almost incessantly for the entire hour as Jay was presenting the high points of YOUtility.

In the question and answer segment, we even got one of our questions answered almost directly. Something about getting the C-Suite on board.

As a result of about 45 minutes worth of work, we and five other live Tweeters were rewarded with a hardcover copy of Jay’s book, which you can find by clicking here.

Who says that social doesn’t work?

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

The Duke

At the SOHO Small Business Show in Syracuse, NY, we had to begin the mediation process with John Wayne.

It did not begin as well as we hoped it would…

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com

Google to Earth

The most difficult skill set to master, even in our current post-social age, is the skill of managing other people.

The recent changes and departures at Google serve as an example of this. No matter how “whiz-bang” the technology, people will always be at the core of a company’s focus, growth and competency.

Three points to consider:

Managing people is only going to become more complicated, not less, as individuals make life choices that serve to set up their existences around concepts of shared individuality, rather than enforced commonality.
Emotional intelligence, virtue ethics, patience, religious belief, recovery from failure, grit and perseverance are all learned discrete skills and traits that groups can advocate and promulgate, but that individuals have to practice and internalize. Unfortunately, these skills are to often “taken for granted” rather than “trained into” people.
Training implements skills at the lowest level, coaching reinforces learned skills at the next highest level and education—learned skills actively practiced and then passed onto others—happens at the highest level. This is the path for learning and absorbing, the discrete skills to be able to handle other people, as well as oneself.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://www.hsconsultingandtraining.com

“Opt-In” Networking

From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.

How does that fact tie in with stalled job searches in a country with a labor force participation rate at around 60% and 92 million people not working?

Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.

So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter and references.

How do you develop relationships with employers before they want to hire you?

You don’t.

You develop yourself first.

You volunteer at the local soup kitchen.

You shovel the old lady’s driveway next door.

You get up off the couch and start a blog, a Twitter account or a really interesting YouTube channel.

You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.

In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.

Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right hand side of your favorite YouTube video.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] Would You Like a Side of Mediation with That?

Mediation and sales have several things in common:

They both involve establishing trust right away.
They both involve starting from a referral from one or more of the parties.
They both involve establishing a relationship between the two parties and the mediator/s.

The key place where sales and mediation differ is that a sale is usually closed: Either the salesperson gets the order and gets paid, or the prospect gets the salesperson to go away.

Mediation relies on both parties having the autonomy to walk away. Sales involves parties being pressured (whether lightly or heavily) into making a decision to “buy” or “walk-away.”

The big takeaway form all of this is that if your career is in mediation, learning where to put pressure on versus where to ensure autonomy will ensure that each participant has a satisfactory outcome.

And that you get paid.

Active listening is a huge driver for both sales and mediation.

If you aren’t listing to what your customer is saying that they want—or the parties in the dispute are saying that they want—you’ll wind up going home.

Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

Tragedy of the Abundance Commons

In an abundance economy, built on trust, generosity and collaboration, the real tragedy of the commons is those who choose to participate selfishly, and in essence destroy the very thing that they are building in the first place.

http://hsconsultingandtrain.wix.com/hsct

Jasmine Starr’s recent issues in the blogging world are one example.

So is Marissa Mayer’s commentary about the photography world.

Many look at collaborative work in a social space as competing against the soiling of that same space by the presence of big brands with their ability to pay big money to clog your Facebook feed with advertisements.

However, the real tragedy, is allowing the collaborative possibilities to wither under the weight of fears and concerns over Edgerank, “what kind of content should I post,” and irrelevant speculation about an overabundance of noise and chatter.

Collaboration cuts through all of that to the bone of what abundance is at its heart: sharing.

Didn’t someone else bring this up about 2,000 years ago?

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

HSCT’s website: http://hsconsultingandtrain.wix.com/hsct

Towards A More Thankful Union

We here at the HSCT Communication Blog are all thankful this day for many things:
The country where we live,
The family that we have,
The connections we are about to make,
The business that we are growing,
The tools that we have to explore the world,
The intellect and science behind them,
The religiousity that allowed people to develop ideas,
The advancements in the world that feed more people well,
The times that are a changin’,
The peace we have an opportunity to build,
The relationships we have had a chance to build,
The connections that we have made,
The critics, naysayers and disbelievers that we have,
The “no’s,”
The “yes’s,”
The “maybe laters,”
The incredulity,
The pain
…and the promise…

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant

Human Services Consulting and Training (HSCT)

Email HSCT: hsconsultingandtraining@gmail.com

Facebook: https://www.facebook.com/HSConsultingandTraining

Twitter: www.twitter.com/Sorrells79

LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] Rendering Unto Peace

There is nothing more capitalistic and freedom loving than making peace.

Think about it.

Two people come together to agree (or disagree) on an issue.

The issue gets resolved, gets to stalemate or gets blown up, but no matter what happens, the people involved in the process (the warring parties and the mediator) get to participate together.

Managing conflict is a place where the capitalistic principle of work = pay should rule.

The principles of freedom and republican democracy work in conflict management as well, because all parties involved can make a choice, whether they want to participate or not, and to get to resolution, everyone must learn and practice the principles of negotiation.

We here at HSCT grow weary of hearing political commentators and others talk about the fallacy of conflict resolution and of developing peace, while at the same time focusing on litigation, imprisonment, warfare and strife as the preferred way to go.

Jesus talked about peace. He also talked about money (check out Matthew 22:15-22 on this one).

When are we going to cease believing that making peace and making money are mutually exclusive?

-Peace Be With You All-