Failure is Not an Option

It turns out that the most important trait for success for children is conscientiousness.

Conscientiousness now has become the third positive character trait for success in life along with grit and empathy.

Empathy is a core trait of emotional intelligence, in that it requires us to abandon self to try to get into the skin of others.

Raising children who are conscientious—even in this world—and who will find a way through failure without damaging others, is the only way to bring about the next great moon shot.

You know that place where failure is not an option.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Designing a System for the No-Name Consultant

To develop as a consultant, digital marketing and using the tools of online digital content development are the most critical tools in your toolbox.

And, if you’re not connected to Booz Allen, McKinsey, or Boston Consulting Group, they you have only three tools in your box available to you, to grow your business:

Researching
Reading
Writing

These three tools serve as the cornerstone of all digital marketing efforts, and thus, as a budding consultant, with no name recognition, no building, no fancy cards and nothing but time, your best bet is to sit in front of the computer and grind it out.

Then, distribute your grind in a drip, by drip, by drip fashion throughout the social channels to which your audience flocks every day.

-Peace Be With You All-

The Artistic Part of Marketing

Brands and corporations assume that consumers are either always listening to their bullhorn and noise, or are never listening at all to anything and thus must be shouted at via a bullhorn.

However, if that doesn’t work, then brands get depressed, defensive or melancholy and stop trying. And ultimately disappear.

Or revert to ever larger and more unseemly spectacle.

The reality is something much more mundane–and hopeful.

Consumers’ interest and attention ebbs and flows like a river. It is fickle, unfixed and ever changing.

The hard work for brands is to remain consistently interesting, engaging and relevant so that when consumer attention comes back, the brand hasn’t changed.

The hard work of overcoming the fear of being irrelevant tomorrow and the anxiety to just keep yelling today, is the artistic part of marketing.

-Peace Be With You All-

[Advice] Queen of the YouTube Selfie

Narcissism is the great modern diagnoses.

From philosophers to social scientists to political theorists, the erudite thought leaders have spilled rivers of ink (or created tons of bytes) by critiquing the rise of everything from social media to the “selfie” and positing that such developments spell the end of Western civilization.

For our money, the end of Western civilization may come about, but not because a few million people posted images of themselves on social media sites.

And here’s a prediction for the intelligentsia: If the candidates for President in 2065 don’t have at least a Youtube channel, we here at HSCT will be genuinely surprised.

After all, we hear that you can’t even get a book deal these days without having a platform and an audience first.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers: [download id=”2414″] and [download id=”2390″].

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

How to Leverage Twitter for Fun & Profit

This Friday, we are going to talk about Twitter with the local Ithaca, NY chapter of the National Association of Professional Women (for more details and tickets, click here).

Twitter is our favorite social content distribution channel.

Twitter is fast, fun, vibrant and, seemingly, uncomplicated (unlike Facebook or LinkedIn, you can UnFollow, or not Follow Back a brand or person and it’s not personal).

But all the things that make Twitter intriguing and my favorite channel for the ADHD generation, these traits have also made the channel a dangerous one for people and brands who lack self-awareness, self-control or self-esteem.

This creates an interesting intersection between storytelling, neurocognition and emotional manipulation.

We’ll answer all those questions tonight, so if you’re in the Ithaca area, please, stop on by, say “hello” and let us shake your hand.

-Peace Be With You All-

Navigating the Employer Market

Due to wage and price controls instituted in the 1930’s and 1940’s, employer sponsored health benefits (and other “bonuses”) became popular as a way to guarantee full-time labor force participation and employee loyalty.

Now, however, the option of offering “healthcare as a benefit” has been effectively removed from the employer/employee discussion.

Plus, work has changed dramatically with the rise of temporary work, part-time work, and—of course—the ever expanding internship.

If you’re an employer of any kind, the question becomes:

“How much should I invest in my part-time workforce?”

Traditionally, the answer to that question has been:

“Minimal to nothing.”

The real question for the remainder of this century should be:

“How do I—as an employer—engender loyalty and work ethic in my part-time, side hustling, web connected, virtual currency using, workforce of the future?”

Or…

Employers can continue to believe that an “employer’s market” will somehow, Frederick W. Taylor-like, continue on.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email: hsconsultingandtraining@gmail.com
Twitter: www.twitter.com/Sorrells79
Facebook: https://www.facebook.com/HSConsultingandTraining
LinkedIn: www.linkedin.com/in/jesansorrells/

Change The World

The greatest gift you can give someone is to show them their own highest value.

I’m going to give that to you. Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You (which dropped a couple of weeks ago, by the way).

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

Offer only lasts till July 25. Act now!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

Advertising Drowning

These days, advertising is flashy, interruptive, and mostly tuned out by an organization’s target audience.

Sales are harder because the distance from initial engagement to close has never been more tenuous.

Marketing, ironically enough, is easier than ever before because the tools for creativity, engagement and growth have never been more accessible than they are right now.

The individuals, organizations, associations and corporations that get this are thriving.

Those that don’t are either treading water—or are drowned already and don’t even know it.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

How the World Sees Bobbie Nabinger

Let me tell you about Bobbie Nabinger.

Bobbie has a background in the financial services industry and her entrepreneurial spirit has made her money and provided for her needs (and wants as well) for many years.

But, a few years ago, Bobbie began to experience some adversities and some setbacks.

Bobbie being Bobbie, however, she learned from those adverse conditions and has launched a new project recently, designed to reach out to others and to give back some of that entrepreneurial spirit with which she has been imbued.

However, this is just the tip of the iceberg about what makes Bobbie, FASCINATING!

And to prove it, Bobbie read our blog post here and took the Project Fascinate Assessment.

Now, she’s joined the Project Fascinate group on Facebook and she’s beginning to see just how the world sees her, her efforts and how she can leverage that knowledge to help others FASCINATE!

The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you.

Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You (which dropped Tuesday, by the way).

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

Offer only lasts till July 25. Act now!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/
HSCT’s website: http://www.hsconsultingandtraining.com

Too Clever For Our Own Good: How The Third Person Effect Makes Us Vulnerable To Persuasion Techniques

This guest post is written by David James Bawden. David James is an up and coming Marketing Assistant at SPL International. His ideas on content marketing and perspectives are his own and do not necessarily represent those of SPL International. Follow him on Twitter and read his blog at http://doingthingsdigitally.com/

How easily do you find yourself persuaded by adverts? When lynx tells you that their new deodorant will have women flocking to you do you feel a sudden need to rush out to buy lynx? Or do you find yourself wondering who these obvious sales techniques actually work on? Insulted that the company running the advert thinks so little of your intelligence?

This reaction, thinking that adverts influence the intangible ‘other’ more than they influence yourself is known as the third person principal and it actually makes you dangerously susceptible to persuasion techniques.

Psychological studies have shown that when watching an advert proven to be highly persuasive to them, people have dismissed the effect on themselves but said they believe that the advert would be persuasive to ‘other people’.

This effect is amplified when the person sees the subject as being of little or no relevance to themselves meaning you are more likely to be influenced when forced to think about something you previously had no interest in.

Clearly there is a danger here. By dismissing an adverts power to persuade out of hand we are making ourselves more open to the message that advert is trying to get across. Instead of looking down on the none existent ‘others’ we should be more aware of how marketing messages affect us and understand exactly what power they have to influence us.

David James Bawden

-Peace Be With You All-