How to Really Break the Internet

The reason why there is so much meaningless content in your Facebook feed is that the platform has developed into an advertising platform, rather than a connection building platform.

If you are building a business as a conflict communication consultant, mediator, arbitrator or another type of practitioner, we can discuss the viability of paying for advertising in your connections’ Facebook feeds.

But this is about the conflict evident in the tension between what Facebook—and other platforms—used to be versus what they are now. The marketer Seth Godin made the point in a recent blog post that when a company goes public, it’s purpose ceases to be about changing the world and begins to be about ticking up the share price point for investors.

That creates tension.

The other factor that creates tension is the difference between what users expect from the platform based on past experiences versus what users are experiencing everyday. This is a tension evident in the fact that the users who engage with the platform the most have the greatest chance of getting their content in your feed.

Which means, Aunt Ida who only uses Facebook once every month won’t know that you aren’t seeing her content as often as you are seeing the content being shared and reposted by good ‘ol Trent who is unemployed and has been on Facebook everyday of the week for the last four months.

That creates tension.

Eventually, when another, viable, connection platform (and no, Ello isn’t it) comes along (as it will) Facebook will go the way of TV and become just another luxury advertising platform that charges more and more to push content to an ever more fractured and shrinking audience base that will be paying less and less attention.

That creates tension.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Big Conflicts, Big Data, Big #IoT

As part of the continuing, half a century long hangover that economies, industries, governments and individuals are experiencing as a result of the collapse of the Industrial Revolution and the ushering in of the Idea Age, humanity still longs for “bigness.”

Big profits.
Big mergers and acquisitions.
Big Data.

The current collective panting that everyone from Wall Street wizards to social scientists are doing about Big Data—and the collection of every bit of information that platforms can get about customer and client preferences—reveals two disturbing, collective beliefs that will have wide ranging implications if not checked:

The first implication is that of our collective belief that bigger is somehow better, more secure and safer. With the number of incumbent bad actors (i.e. hackers, criminals, black hat actors, etc) looking to take advantage of the inherent security flaws in the collection of Big Data—not to mention the flaws inherent in size itself—this idea should die a quick death.
The second implication is less talked about but is just as important: What happens when everything gets bigger but the human heart shrinks? The collecting of every possible piece of data on people’s actions, choices and preferences and the storage and manipulation of that data, can only inevitable lead to more conflict, not less.

The coming era of connected physical items to a virtual world, provides us another opportunity to address these implications and answer these questions. In the Industrial era that we are rapidly leaving behind, “bigness” was the way that things got done in the most effective way possible.

But now, in an era of decentralization and disruption, the human heart—and it’s size—must be considered more carefully.

-Peace Be With You All-

Peter’s Face Here

Even in an economic and industrial structure moving rapidly toward the destination where being “good” isn’t nearly good enough, there are still people named Peter in our lives, influencing our decisions.

In conflict, people named Peter rarely engage with difficulty or confrontation, much less conflict. They prefer to avoid the whole thing and stay in the comfortable box of their assumptions and preconceived notions.

In an organization, people named Peter still tend to fail upward in a race to the bottom around mediocrity and incompetence.

In an economic and industrial structure increasingly based around collaboration and openness, people named Peter exhibit an disturbing tendency to remain competitive and closed—and seem to be succeeding tremendously if stock prices are to be believed.

Shocking incompetence, wide ranging mediocrity, selfish competition—these seem to be the catalysts for growth even as competent, skillful, open disruption continues to flood the market with goods, services and ideas.

People named Peter should take note, as should people not named Peter: in the economies of scale of the likely future, the Peter Principle—working toward a personal level of incompetence, and working toward the level of management’s incompetence—will no longer apply.

And then people named Peter—along with other bad and incompetent actors in our midst—will have to either adapt, or perish.

-Peace Be With You All-

Residents of (YOUR TOWN NAME HERE) Save $100 A DAY by Doing This One Simple Trick!!!!

Click bait articles and headline jacking efforts are just the latest in a long line of American hucksterism that began with Western, one man traveling wagon shows and continued through to TV infomercials from Billy Mays for OxiClean.

The first inherent problem with of all these forms of advertisement is the combination of shameless flim-flamism, the deceit of the short con, and the promise of a good deal of vaudeville.

The inherent false promise in this tradition plays on the long-standing, human desire for just one easy step that solves a difficult problem, fulfills an unmet need, or at the very minimum, entertains the viewer outrageously.

The reason why concerns about the lack of regulation in election advertising fall on deaf ears every two to four years is that the majority of election advertising is targeted at about the same level of click bait, online advertising and blog posts.

Add to all of it, candidates approving messages that, if your kid, your partner or your friend said them, you’d tell them they were full of it.

And we all know what “it” is.

“It seems so simple. It should be easy.”

This statement came out of a workshop I did recently as well as a podcast interview I gave recently.

Well, if the Truth were simple and easy, hucksters, flim-flam men, election year advertising, and other forms of selling that create artificial conflicts, fake disruptions, and incoherent disconnections, wouldn’t be so popular to use as shortcuts to the capital “T” truth.

And clickbait articles would drive almost no traffic on social media and in new journalism.

Do you feel like you saved $100 yet today?

-Peace Be With You All-

The Shifting Social Contract

Privacy, the law and the social contract is breaking down.

People want to access the internet and be social privately, secretly and anonymously, but the NSA reads our emails and may soon have access to the data that all the devices in our home will be sharing with each other.

The Lockian social contract is breaking down with technology that Locke could never have anticipated, in an effort to create a Rousseauian-libertine future with no responsibility for what we say and do.

And that’s at a macro level.

Then there is bullying and social break down in social media. Children push each other to suicide. People are redefining the workplace and griping about it on social media. People are making individual economic choices at a rational (and emotional) level to pick streaming over subscription packages.

And that’s at the micro level

So…what does all of this have to do with mediators and conflict?

At the intersection of macro and micro concerns regarding privacy, trust, secrecy, confidentiality and the breakdown of the general social contract, lies a place for peacemakers with skills and talents to train, advise, coach and mentor those for whom active listening, empathy and civil liberties seem to be quaint holdovers from an era of powdered wigs and wine snobs.

-Peace Be With You All-

[Advice] 3 Stages to Launch – Part 1

There are three hard parts to launching any project:

The first hard part is attaining technical knowledge (i.e. getting a degree, getting experience, phoning a friend, etc.).
The second hard part is getting the necessary hardware together and attaining a certain level of comfort with it, particularly when the learning curve is steep.
The third hard part is developing content—and allying with partners in that development—and getting that content distributed to the right audience.

Unfortunately, many people get caught in a spiral of focusing obsessively about how hard the three hard parts might be, rather than actually taking concrete steps to complete at least one of them.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

The Political Body

The monumental conflicts of the 21st century will revolve around who owns your privacy.

Think about it: When you engage in social sharing–and, increasingly all of the Web works because you decide to share pieces of yourself with others–you tacitly provide approval and permission to your personal life.

Carol Hanisch had it right, but not the way that she thought. The body even is going to be turned to the benefit of the social Web, collected data, and politicized privacy.

But the core question remains: Who owns you, your data and even your body? Women have a right to choose, but does everybody have a right to privacy in spite of wanting access to the social web, wearable and even methods of payment, that collects their data?

Intriguing questions, and ones that are already being asked, but not answered, by ethicists, moralists, lawyers, philosophers and others. We know this: where there are no easy answers, black and white seem to be the only ways forward.

Which leads inevitably to more–not fewer–shades of gray.

-Peace Be With You All-

Jesan Sorrells, MA

Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] We Would Prefer Not To

In light of the current interest around Big Data and the privacy issues made relevant through Wikileaks, Edward Snowden revelations and Google’s recent EU “slap-down,” we wonder how the people who choose not to be enfranchised will be cajoled (or forced) into the developing systems of the future.

Typically, late adopters hang out at the end of the bell curve, waiting around for the latest I-phone iteration to arrive on the discount aisle at Wal-mart, but even these days, the distances between the areas on the bell curve is becoming more and more compacted.

The conflict then arises between those who are the early adopters (the “cool” people”) and those who, for whatever personal, psychological, or emotional reasons, would prefer to still run down that awesome eight track recording of Supertramp.

Most marketing thinkers and wizards of smart continually claim that, eventually there will be enough niches for the people who would rather not participate in the future to still hang out and take advantage of the fringe benefits of the future, without having to actually become an early to mid-adopter of the future.

Problem solved.

Right?

But, what if the real conflict comes from the powers that be in government, corporations and other large organizations, who would prefer to have the convenience of having everybody (even the fringe folks) participating in the “whiz-bang” future, in spite of their objections?

It turns out, that Bartleby (and his late adopter followers) wins in the end, but with the cruelest dénouement possible.

And then the question becomes, what’s the early adopters’s Alamo?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Queen of the YouTube Selfie

Narcissism is the great modern diagnoses.

From philosophers to social scientists to political theorists, the erudite thought leaders have spilled rivers of ink (or created tons of bytes) by critiquing the rise of everything from social media to the “selfie” and positing that such developments spell the end of Western civilization.

For our money, the end of Western civilization may come about, but not because a few million people posted images of themselves on social media sites.

And here’s a prediction for the intelligentsia: If the candidates for President in 2065 don’t have at least a Youtube channel, we here at HSCT will be genuinely surprised.

After all, we hear that you can’t even get a book deal these days without having a platform and an audience first.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers: [download id=”2414″] and [download id=”2390″].

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

How The World Sees Jesan Sorrells

I’ve always had trouble “fitting in” with organizations.

I deliver pioneering, irreverent, entrepreneurial ideas and solutions for my clients in corporations, nonprofit organizations and even to individual clients.

#BuildingForTheFutureSelfie

I’ve taken Strengthsquest and MBTI and I know how I see the world. And, I’ve often been given insight (some would call it “feedback”) from others who have seen how I interact with the world. My approach to ideas and processes in organizations for which I have worked has been described as:

Scary
Overbearing
Sucking all the air out of the room

Sally Hogshead, and the Fascination Advantage assessment has changed all of that for me.

I found out that the world views me as a Maverick Leader. I am seen as pioneering, irreverent, and entrepreneurial.

Meaning, others think that I lead with unconventional ideas, propose new directions and believe that higher goals can be achieved in any project. Which gives me those three new words:

Pioneering
Irreverent
Entrepreneurial

Now, according to the assessment, I am also seen as being a sharp wit, creative and able to stay on track (my wife would say “doggedly”) when others peter out or lose interest in a project or direction.

Now, there’s a way to wrap all of this up into one package, and that’s through developing my Anthem.

So, here goes:

I deliver pioneering, irreverent, entrepreneurial ideas and solutions for my clients in corporations, nonprofit organizations and even to individual clients.

Bold. Unconventional. Reaching higher.

I like the sound of that.

The greatest gift you can give someone is to show them their own highest value. I’m going to give that to you. Use the code BL-JSorrells79 to take Sally Hogshead’s Fascination Advantage Assessment ($37 value) for free!

This is a special, limited-time promotion for her new book How the World Sees You.

When you take the assessment using BL-JSorrells79, you’ll get a unique code to share with your audience as well!

This offer expires July 25. Act now!

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/