[Advice] Work – Life Integration

The engaged, consultant maximizes her time, so that she is working on her business, rather than in her business.

This is the difference between a job and an entrepreneurial venture.

Or even, dare I say the difference between golden chains and a golden ticket.

There are spaces between responsibilities to family, meetings, and other gaps in our lives that can be maximized for the greatest level of productivity.

But that’s not work/life balance.

That kind of balance is not attainable.

There’s only maximizing as much productivity and gaps as possible, and then hoping for the best.

The work of an entrepreneur is to minimize the level of risk in her project: To codify and commoditize the process, the product and even the productivity.

Work/life integration is more attainable than work/life balance, which is the Holy Grail of all entrepreneurial ventures.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

Emotions in the Machine

At a neurobiological level, the facts and triggers for emotions in the human mind are complicated and diaphanous.

If human societies create functioning, artificial intelligence, the chance of human level emotions evolving within those machines, will be slim to none.

Machines, even intelligent machines, can’t rise any higher than their creators.

The emotions that we have as human beings are too complex to be codified into streams of code—with the results streaming out as observable, quantifiable data points.

Data comes about as a result of an action; emotions come about as the evolutionarily developed responses to external stimuli.

One is external (data) the other internal (emotions).

Jealousy, hatred, envy, wrath, lust, love, appreciation, gratitude, respect, duty, honor, sacrifice and on and on, come from the result of constant, human-on-human conflict and rigorous A/B testing, from birth to death.

How, exactly, are we planning on codifying that into mathematically based code, so that adaptive learning, long-term evolution and short-term development can happen?

Powering down an intelligent machine won’t be murder—unless human beings decide that it is.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Build Your Own House

For some people, renting is the way to go.

It removes the hassles of having to do yard work, deal with snow removal, or fix the things that invariably go wrong with a house.

For some people, ownership is the way to go.

It allows the person (or couple, or family) to feel psychologically, financially and spiritually grounded in a world of impermanence.

The same parallel can be drawn with organizations and their use of marketing tactics through social platforms.

Some organizations would rather pay the rent to get to eyeballs that the landlords of Twitter, Facebook, LinkedIn, Pintrest, Instagram, and on and on have decided to charge.

Some organizations are choosing to opt-out and go back to doing the work of building their own platform through the use of their website, their blog and their email distribution lists.

Which strategy is better is really a matter of whether an organization is looking to persist and remain relevant in spite of the changing winds of social platforms, or if an organization is just looking to “make some noise.”

However, never forget: The social media landlords of Facebook, Twitter, et.al., already put in the hard work building a really, really, attractive space for all those tenants whose eyeballs you want to show your content to.

So, are you a renter or an owner?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] Changing Our Approach to Facebook

Remember the days when it was still “The” Facebook and all of your friends’ information, pictures and stories scrolled up right away in your newsfeed?

We got involved with Facebook a couple of years after its inception at around 2006. Since then we have had, admittedly, a “love/hate” relationship with the platform on both the personal and the business side.

Since launching the HSCT page in late 2012, we consciously decided to leverage Facebook strategically to gain an audience, and drive traffic to our blog. For the most part, this approach has worked well. About 44% of traffic to the HSCT #Communication Blog comes to us through Facebook. The remainder comes through email connections, LinkedIn, Twitter and other social distribution methods. And that Facebook driven 44% is almost 100% organic traffic.

Even as our dependence on Facebook to drive traffic has increased, we have noticed that conversion among our live audiences (the people who come and see us) has fractured, mainly along age lines. Those between the ages of 35 and 55 are connecting with us through Facebook, but the younger demographic (i.e. 18-35) are connecting with us through Twitter.

So…in 2015, the question becomes: What are we to do about social distribution through Facebook?

Well, this is a larger puzzle that many brands are working out in 2015, but for our money, the best approach is to change our thinking taking the following two points into consideration:

Facebook is now a billboard service on the digital highway. And, just like billboards on the physical highway, certain people see the billboards if they drive on that highway and certain people don’t. Physical billboard space has become pricey in the “real” world. In the digital realm, Facebook Ad spend, and Boost Post spending in an era of zero organic growth has also become pricey for a small, one-person shop.
The gamification of the SEO process on Facebook continues to yield dividends. We have to tag our friends on our personal page, whenever we post a blog article, in order to bump up our numbers of content views. This is unsustainable, to say the least, because the cost-per-click of ad spend on Facebook is only going to increase, even as the dubious benefits of gamification become less viable.

So, what to do?

Beginning this week, and for the remainder of 2015, we here at HSCT are going to pay for fewer posts, less often. The posts will be mostly image based and will always link back to blog based content.

The other thing that we will be doing is posting fewer links back to our original, blog based content. Instead, we are moving in the direction of creating newsletters and beefing up our distribution model directly to—and through—our website.

So, for those of you who have liked and consumed our content via Facebook, we’ll still be there, just less often.

To join our email list, please, head on over to http://www.hsconsultingandtraining.com/hsct-offers page and sign up today. After you do that, download our two FREE offers, our [download id=”2414″] and our [download id=”2390″].

And have a great 2015!

-Peace Be With You All-

[Advice] Priorities and Struggles

The struggle of consulting goes beyond setting up a timetable for success and knowing when to pull the plug if it’s failing.

The struggle of consulting is in making generosity a priority when every fiber in the consultant’s body and experiences screams for selfishness, pulling in, pulling back and cutting off.

The priority has to be making generosity a habit, rather than focusing on the struggle to be generous in the first place.

Be warned though: Once the professional consultant shifts from struggling in selfishness to struggling to be generous, that becomes the true work.

-Peace Be With You All-

This Too Shall Pass

Black Friday is a creation of marketers.

Almost specifically designed to get the average person to buy more stuff, it is a conflict resolution practitioners’ dream fake social “holiday.”

People engage in shopping rituals, while also engaging in conflict with each other, over the acquiring of stuff.

People fall for the commercialism (advertisements) that subtly intimate that choosing not to make purchases, or too engage in the ritual, that somehow a person is a Scrooge.

People report an uptick in feelings of depression, dissatisfaction and other mental health issues.

This comes about due to a falsely generated feeling of collective belonging around this season, tipped off by the false shopping ritual of Black Friday.

During this day, the words attributed to either an Eastern monarch, or King Solomon, should ring in our ears, both as a blessing and as a curse.

Because, the sun is going to rise tomorrow and the rituals of one, man created day, have little to do with the vicissitudes of the future, or even the inevitability of conflict.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

How to Really Break the Internet

The reason why there is so much meaningless content in your Facebook feed is that the platform has developed into an advertising platform, rather than a connection building platform.

If you are building a business as a conflict communication consultant, mediator, arbitrator or another type of practitioner, we can discuss the viability of paying for advertising in your connections’ Facebook feeds.

But this is about the conflict evident in the tension between what Facebook—and other platforms—used to be versus what they are now. The marketer Seth Godin made the point in a recent blog post that when a company goes public, it’s purpose ceases to be about changing the world and begins to be about ticking up the share price point for investors.

That creates tension.

The other factor that creates tension is the difference between what users expect from the platform based on past experiences versus what users are experiencing everyday. This is a tension evident in the fact that the users who engage with the platform the most have the greatest chance of getting their content in your feed.

Which means, Aunt Ida who only uses Facebook once every month won’t know that you aren’t seeing her content as often as you are seeing the content being shared and reposted by good ‘ol Trent who is unemployed and has been on Facebook everyday of the week for the last four months.

That creates tension.

Eventually, when another, viable, connection platform (and no, Ello isn’t it) comes along (as it will) Facebook will go the way of TV and become just another luxury advertising platform that charges more and more to push content to an ever more fractured and shrinking audience base that will be paying less and less attention.

That creates tension.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Big Conflicts, Big Data, Big #IoT

As part of the continuing, half a century long hangover that economies, industries, governments and individuals are experiencing as a result of the collapse of the Industrial Revolution and the ushering in of the Idea Age, humanity still longs for “bigness.”

Big profits.
Big mergers and acquisitions.
Big Data.

The current collective panting that everyone from Wall Street wizards to social scientists are doing about Big Data—and the collection of every bit of information that platforms can get about customer and client preferences—reveals two disturbing, collective beliefs that will have wide ranging implications if not checked:

The first implication is that of our collective belief that bigger is somehow better, more secure and safer. With the number of incumbent bad actors (i.e. hackers, criminals, black hat actors, etc) looking to take advantage of the inherent security flaws in the collection of Big Data—not to mention the flaws inherent in size itself—this idea should die a quick death.
The second implication is less talked about but is just as important: What happens when everything gets bigger but the human heart shrinks? The collecting of every possible piece of data on people’s actions, choices and preferences and the storage and manipulation of that data, can only inevitable lead to more conflict, not less.

The coming era of connected physical items to a virtual world, provides us another opportunity to address these implications and answer these questions. In the Industrial era that we are rapidly leaving behind, “bigness” was the way that things got done in the most effective way possible.

But now, in an era of decentralization and disruption, the human heart—and it’s size—must be considered more carefully.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

8 Things No One Sees

There are a few things no one sees when you’re building a project. We’ve listed the top eight below, though there are at least a hundred more…if not a thousand.

No one sees the endless hours of work a week.
No one sees the intellectual, emotional, psychological and behavioral pushups.
No one sees the grueling sweat of an exhausted mind.
No one sees the research and the dead ends.
No one sees the countless hours logged onto Pandora. Or Spotify.
No one sees the self-motivation.
No one sees the partners’ disappointed eyes.
No one sees the frustration of delayed gratification.

The same way that no one sees the wind and water pound against the rock and watch it get reshaped over the course of several millennia.

But of course, human lives are much shorter. Our conflicts–to push the analogy, our volcanoes–are much more destructive, as are our earthquakes.

The applause and appreciation comes, but not when you’re in the gym, putting in the work.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Residents of (YOUR TOWN NAME HERE) Save $100 A DAY by Doing This One Simple Trick!!!!

Click bait articles and headline jacking efforts are just the latest in a long line of American hucksterism that began with Western, one man traveling wagon shows and continued through to TV infomercials from Billy Mays for OxiClean.

The first inherent problem with of all these forms of advertisement is the combination of shameless flim-flamism, the deceit of the short con, and the promise of a good deal of vaudeville.

The inherent false promise in this tradition plays on the long-standing, human desire for just one easy step that solves a difficult problem, fulfills an unmet need, or at the very minimum, entertains the viewer outrageously.

The reason why concerns about the lack of regulation in election advertising fall on deaf ears every two to four years is that the majority of election advertising is targeted at about the same level of click bait, online advertising and blog posts.

Add to all of it, candidates approving messages that, if your kid, your partner or your friend said them, you’d tell them they were full of it.

And we all know what “it” is.

“It seems so simple. It should be easy.”

This statement came out of a workshop I did recently as well as a podcast interview I gave recently.

Well, if the Truth were simple and easy, hucksters, flim-flam men, election year advertising, and other forms of selling that create artificial conflicts, fake disruptions, and incoherent disconnections, wouldn’t be so popular to use as shortcuts to the capital “T” truth.

And clickbait articles would drive almost no traffic on social media and in new journalism.

Do you feel like you saved $100 yet today?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/