The Model Doesn’t Work Without Content

The model doesn’t work without a base of content.

And since quality is subjective (it always has been) and quantity is overwhelming (it has been ever since Google pushed the argument of search to its logical conclusion), the only considerations in online learning that matter are the ones based on the efficacy of the content you’re offering.

But, when building a model for online learning, too many educational institutions are trapped in the Industrial Revolution conception of content, consisting of lectures, tests as performance measurements, grades as a “stick,” accreditation as the “carrot” and conformity as the ultimate goal.

The Industrial Revolution education model works well with accreditation (“Will this get me my degree?”) and supports the creation of graduates with minds that aren’t focused on the skills that matter for the future (“soft” skills) and instead are focused on reinforcing doing things that no longer have much value to organizations:

Like hiding from responsibility and accountability.

Like placing blame when a project or initiative fails.

Like competing in a race to the bottom on price.

Like sacrificing personal ethics for a public paycheck.

Like working for organizations and in industries where professional decline is considered the “norm.”

If the model for your educational organization’s online learning experience doesn’t feature robust, peer-to-peer learning opportunities (projects), “speed to market” dashes (short time frames), high quality student participation (we don’t take everybody because we are neither “massive,” nor all that “open”), and technology as an assistive tool rather than a crutch (email as a messaging service rather than a time waster) then your model of online education and learning will resemble every other model of online learning currently available.

And then you’ll attract exactly the kind of students that you have attending your brick and mortar institution.

But maybe that’s the audience and consumer your educational organization wants to attract, recruit, retain, and ultimately graduate.

But if it is, please be clear on that focus in your organizational head when building the content model for your online learning experience.

The Hook Brings You Back

There are plenty of hooks around for you to get caught on.

The boy Peter Pan knew this.

Adulthood, responsibility, accountability, informed courage, these are traits of a mature individual, on the hook and ready to show up and perform.

The modern conception of “adulting” represents the overall continuation of long-term, troubling, cultural abandonments of the hooks that serve to create deeper meaning in life.

But the thing is, the number hooks that require us to show up and perform, day in and day out hasn’t decreased but instead has increased exponentially.

The 90’s pop band Blues Traveler knew this.

Performance is not the thing, though it used to be. Increasingly, the problem is not that people can’t engage or perform once then engage; the problem is now that too many people choose not to show up in the first place.

If you don’t show up, then you’re not on the hook if anything goes wrong.

And if you’re not on the hook when something does go wrong, blame is easy to cast (“Mistakes were made…but not by me…”) and credit is easy to take (“Oh yeah, I was physically here. That’s all that counts. Right?”).

Paying attention, engaging with content and situations that are uncomfortable, responding to ambiguity with heart and courage, dealing with others with empathy, actively listening for a core idea rather than figuring that you know it already.

These are the parts of a performance that matter as much as showing up, and that can put you on the hook when you show up.

Accepting this reality is the difference between an amateur (or a dilettante) and the practicing professional.

The average marketer knows this.

What brings you back, time after time, is the dopamine hit based feeling of success that comes from accomplishing what no one else believed you could.

Many contemporary organizations, distractions, and entertainments, are built around manipulating the feeling of success, without providing the expected (or necessary) commensurate material, psychological, emotional, and spiritual outcomes.

The hook brings you back.

Marketers, fictional characters, popular music bands and even social networks, rely on the biological power of getting you hooked into a habit—without accepting the hard emotional stuff that should go along with it.

In environments and situations such as these, avoiding conflict as a baseline becomes the hook that is the easiest to get you to come back repeatedly.

But the thing is, conflict is the only hook worth getting caught on, to attain deeper success, lasting outcomes, and faithful engagement.

Can We Have Civility

Can we have civility when we don’t agree on what’s true and what’s not?

When we hold on to our worldviews, and when they become more than merely window dressing, and they become integrated into our overall identities, we can find it incredibly difficult to engage with others civilly.

So, we resort to not talking, talking about mere banalities, or talking about distractions that mean nothing at all.

When we are unwilling to hear different perspectives on the facts that we hold dear, we lose the ability to be flexible when the fundamentals that underlie those facts change.

As fundamentals always do.

When we are unwilling to acknowledge that there might be different outcomes to difficulties, conflicts, and competitions that might just be as good for just as many people as the outcomes that we favor, then we become concretely encased in the pursuit of outcomes.

And everything else be damned.

Can we have civility if we are unable, unwilling, and incapable, of going outside of our worldviews, perspectives, and preferred outcomes toward what another person may value?

When we are wedded tighter to the secure arrogance that theater, spectacle, and display inevitably provide, rather than being wedded inexorably to humility, grace, and forgiveness, we will be constantly surprised by what outcome “wins” and what outcome “loses.”

And we will allow our capacity to engage in civility to erode.

When we are more concerned with the freedom to be expressive, rather than the responsibility of soberly and judiciously informing another party of the truth, then we will allow ourselves to fall into incivility.

And our communication culture will erode into communication anarchy.

Can we have civility in the process of moving toward communication anarchy?

Conflicts—based in values, identities, worldviews, and emotions—are sure to become more damaging and deleterious when we cannot separate far enough from people whose values, identities, worldviews, and emotions, (and maybe even existence) we find to be odious above all else.

Network Leap 3

Most people don’t see it.

Confusing the primacy of what we can see, touch, taste, and feel, closes our human perceptions to the potential financial and monetary value of what we cannot measure and codify with our five senses.

This is evident in the primacy of the use of relationship networks in every aspect of our lives.

We cannot touch connection, though we can experience a story with other people.

We cannot see engagement, though we can engage in active listening and experience the positive effects of someone listening to us intently, and the negative effects of someone ignoring us.

We cannot see the value in a relationship, but we can feel with our hands and our emotions the ways in which people grow in relationship transactionally with us.

We cannot see the cruft, bad feelings, negative emotions, and life experiences where the relationship didn’t “work out” as transactionally as we would like, which often creates in us a sense of caution at getting back into relationships and connections.

We have all observed the causal outcomes of the impact of things we can’t see (relationships) and have experienced the power in maintaining and growing connections (networks) to people who may—or may not—be able to “help” us advance in the world.

We all know someone who has gotten a cake job, attained a plum position, or moved up the ladder of an organization, not through technical skills, but through the value of human connection.

Most people don’t see it.

We cannot directly observe the functions of the Internet.

We cannot directly observe how information spreads through bits and bytes and is translated into images, text, and videos.

We cannot directly observe how those videos, texts, and images impact the mind and change the perceptions of the receiver of those messages, but we all accept the reality of these changes happening.

We cannot see how searching for information on the Internet, using a tool such as Google, unites us as disparate people in a communal desire to connect, engage, and to grow our interests, our curiosities, our agreements, and our arguments.

Most people don’t see it.

But Google does.

Think about it: Google as a search engine tool proves—in a form monetized at enormous scale—that the networks of connections matter more for making money, making more connections, making products, making ideas, and making services than anything else tried in human history up to this point.

But there’s an upper limit to that knowledge.

Trapped by the confines of the box in your pocket (i.e. your mobile phone) or the box in your house (i.e. your TV or desktop computer) or the box in your briefcase (i.e. your tablet), there’s a hardware limit to a software solution.

There might not be a software solution to the problems that people have, but in the 21^st century, Google (now Alphabet) is going to do its level best to break out of the boxes it is currently trapped in, and prove that networks between people in the physical world, can be scaled and monetized just as easily as they were through a search function.

Google sees it.

Do you?

The Hook

You’re not off the hook.

You’re not off the hook for finding a metaphorical hook to hang onto.

You’re not off the hook in resolving a conflict.

You’re not off the hook for managing other people in conflict.

You’re not off the hook for connecting with people and for hearing their stories.

But there are some places where you are off the hook.

You’re off the hook in blaming other people for the situation rather than seeking to resolve it.

You’re off the hook in putting yourself in physical danger, because interpersonal violence is not a fact of life.

You’re off the hook in taking on responsibility for outcomes that the other party is responsible for.

You’re off the hook for making sure that people stay at the negotiation table.

You’re off the hook for seeking consensus rather than doing the hard work of launching a product.

Don’t worry, there are plenty of hooks around that no one wants to hang onto.

You won’t run out of hooks to hang your reputation onto in your lifetime.

Sharpening Our Axes

Searching for the right tree to cut down (where to put our focus in a forest of worldly options) may not be as important as taking considerable time to sharpen our axes beforehand.

Unfortunately, too many of us are focused on the complexity of the forest of trees we find ourselves surrounded by (i.e. media noise, internal dialogues, external conflicts, etc.) and are not focused enough on sharpening the axes we’re carrying around.

Some of our axes include:

Our money.

Our time.

Our intentions.

Our relationships with people that matter in our lives.

Our “no’s.”

Our “yeses.”

Our strategy for managing our egos.

Our strategy for managing other people’s egos.

Our emotional energy.

Approaching a tree in the forest and chopping it down is twice as hard with an ax that’s dull.

And not all trees respond well to being cut on by all axes.

I’ve Got Half a Mind To…

I’ve got half a mind to…

…do something that no one thinks is possible because it hasn’t been done before.

…educate people who want to listen rather than spending time chasing the attention of the masses.

…take a risk and do work that matters.

…engage with conflict rather than seeking to avoid or minimize it, not because avoidance and minimization are wrong, but because the outcomes of such actions are no longer optimal.

…believe the best about people rather than the worst.

…go to a meeting and do the hard work of engaging with my community even though tiredness, disinterest, and fear have blocked participation in the past.

…address the truth to power.

…build a project, write a book, create a podcast, make an online course, rather than merely consuming more content that other people have created.

…be generous even though there will be little coming back in return.

…turn off the TV, and read a book.

…turn off the Internet and read a book.

…negotiate for what is the best, rather than accepting merely the “good enough.”

…mediate between two people in conflict rather than walking away.

…decide to sit in silence and listen rather than giving that other party a ‘piece of my mind.’

…use my whole mind.

Wisdom is a Skill

Wisdom is a skill.

In our modern era, that values speed over taking time, and that values the new over the old, wisdom is viewed, not as a skill, but as something unattainable.

This intellectual and cultural state of affairs has not always been the case.

As a matter of fact, when information moved slower (although from an individual’s perception, information has always moved faster than comprehension) wisdom was valued both as a skill and as an intellectual, emotional, and spiritual state.

Getting wisdom is more than about getting knowledge (which we can get from Google) or about debating about the “owning” of facts (which we now battle over publicly) or even about truth claims (which continue to be divisive); getting wisdom is about having the skill to know when to talk, and when to listen.

Be slow to speak.

Be quick to listen.

Be mindful of the power of knowledge.

Be engaged with things that are difficult.

Be a source of memory.

Wisdom is a skill, and the massively existential struggle of modernity is the tension between accepting the immediately available knowledge of the now, and the seemingly obscure wisdom of the past.

In that tension, there are a few critical questions we have to answer:

Do we ignore the past and barrel toward the future?
Do we engage with the skill of attaining wisdom, or do we continue to chase knowledge?
Do we search for meaning in our conflicts and communications, or do we channel our energy into forgetting, seeking closure, and “moving on”?
Do we look to the wisdom of the past without a critical spirit based in destruction, pride, anger, and arrogance, or do we abandon the pursuit?
Do we pass along the hard lessons to our current generations (sometimes in hard ways through hard conflicts) or do we allow them to sit in pretend ease?

The strategy is leveraging past wisdom to determine the answers to these questions.

And it’s not a strategy that we can outsource to our technological tools anytime soon.

Finding Your Tribe

Social tools allow us to connect with other people now more than ever before through three important ways:

Education.

Entertainment.

Edification.

Finding the people who believe in your message, who desire to be educated, or who want to be entertained, is easier now more than ever.

Of course, it’s easier now more than ever, for the noise of a thousand million voices to drown out—not the finding of others who want to communicate with you—but to drown out the ability to connect in a meaningful way with others who need the connection.

Organizations have always sought to use communication connection tools to push agendas, send messages, and to ensure conformity.

But it’s easier now more than ever, for those organizations—governments, churches, political organizations, bureaucracies—to be circumscribed by the individual in search of connection rather than spectacle.

The hardest things during this 4^th revolution in human communication are not going to be finding your tribe, or cutting through the noise, or battling against the forces of conformity.

The hardest things are going to be as follows:

Starting.

Continuing.

Ending.

And every system that we have set up from our last revolution (the Industrial one) that remains in this one, was designed to squelch, manipulate, or channel in “socially appropriate ways” starting, continuing, and ending.

So, get to finding your tribe.

Go start.

You Were Already Angry Before the Internet Came Along

When people talked with each other across the fences in the backyard, they knew (with some certainty, though certainly not ontological certainty) which of their neighbors were angry and which were pleasant.

The bowling league, the local bar, the country club, and even the grocery store served as locations that allowed people to bump into each other in ways both random and purposeful, and to take each other’s’ temperature about the news of the day.

There were opportunities for thought leaders, opinion makers, and public intellectuals to educate the public about what they believed, and because first the Church, and then the government, and then the corporations acted as gatekeepers, democracy of thought and passion was tamped down successfully enough.

If you were an individual looking to step out from the shadow of conformity and the comfort of the crowd, there were few venues that existed for you to walk out those minority viewpoints, and the gatekeepers of the majority existed primarily to ensure that the minority was never heard from.

Or at least, rarely heard from.

Fighting for a minority belief against a seemingly overwhelming power structure became sauce for the cooking of the goose of ideas, and passions, and sometimes, those ideas broke through the dominant culture, leaped over the gatekeepers and struck a chord with millions of people.

In the 4^th great human revolution, the one being driven by a global communication channel known as the Internet, the gatekeepers have little power to police, minority voices and viewpoints can connect with each other and influence like never before, and you know how angry your neighbor is, because she tweeted out a passionate comment last week and it popped up in your feed.

Here’s the thing that we forget, in light of the technological show being put on by the Internet now:

Your neighbor was always angry and disgruntled about the way that the world fundamentally worked.

There were always minority viewpoints in the culture, looking for connection, engagement, and searching for meaning against a dominant culture that was perceived as arrogant, conformist and overbearing.

The bowling league, the local bar, the country club, and even the grocery store have been replaced first by chat rooms, and now by the “impermanent” web, and will be replaced further by whatever comes next.

Since the magnification of a problem is not the same as the problem’s ‘root cause,’ it should come as no surprise to us that people are at the root of our angry, passionate, loud discourse, on an open, democratic and connecting tool.

We all can now say, due to the overwhelming evidence and with almost ontological certainty, that if we fix the people the tool will magically change.