[Podcast] Earbud_U, Season Six, Episode # 3 – Robert Baril

By | Jesan Sorrells Blog, New Posts, The Earbud_U Podcast

Earbud_U, Season Six, Episode #3 – Robert Baril, Stand-Up Comedian, Sketch Comedy Writer, Talk Radio Show Host

[Podcast] Earbud_U, Season Six, Episode #3 - Robert Baril

The past is the past. Unless it has something to teach us. And the art of satire, the art of comedy, and the art of delivering a punchline is about connecting the past to the present and the future, with humor.

Humor can be used in all sorts of situations to break the tension, break the ice, or to break a new idea into your head, particularly if you’re resistant to a notion or a concept.

Our guest today, sketch writer and budding stand-up comic, Robert Baril will touch on all those areas, including how to get across a notion to people in power. And this is particularly tricky in an era of the joker and the satirist being seen as ubiquitous due to the presence of social media.

The masters who do this art must start somewhere, and starting always matters more than where you end up. Every comedian has a story, from Jerry Seinfeld to the guy who started in comedy in the 70’s and is still doing the circuit around the Midwest.

If you’re fascinated with the technical aspects of this art, it’s not anywhere close to pulling apart gossamer. As a matter of fact, truth be told, some of our favorite podcasts are comedic ones that focus on the process, rather than the product.

As usual, connect with Robert Baril in all the ways that you can by clicking on the links below:

Robert Baril: https://standuprecords.com/products/robert-baril-sex-and-poitics-download

Robert Baril on Facebook: https://www.facebook.com/robert.baril.12

Stand-Up Records on Facebook: https://www.facebook.com/standuprecords

Laughing Matters Online: http://www.am950radio.com/events/laughing-matters/

Robert Baril on Twitter: https://twitter.com/RobertBaril1

[Podcast] Earbud_U, Season Six, Episode # 2 – Eric Goldman

By | Jesan Sorrells Blog, Leadership Theology, New Posts, Selling for Peace Builders, The Earbud_U Podcast

Earbud_U, Season Six, Episode # 2 – Eric Goldman, Entertainment Lawyer, Mediator, Entrepreneur, Shaman, Profit-Leader-Coach

[Podcast] Earbud_U, Season Six, Episode #2 - Eric Goldman

Side hustles.

Uber drivers.

Amazon arbitrage.

Freelance income.


Speaking gigs.

Selling apps.

Drone rides.

There are more and more and more ways for your employees to work “on the side” than ever before. And as these pockets of work become more and more profitable, you as an employer will have to negotiate, not against an employee’s behavior in the workplace (although that will still happen) but against an employee’s side work.

Which is why what our guest today, Eric Goldman, is going to talk about makes so much sense.

But he isn’t the first to note the trendlines, and he won’t be the last.

The fact is, it’s never been easier for your employees to have choices about how and where to collect extra income, that you as an employer may not be aware of.

If this type of behavior—which is reflective of overall shifts in consumer behavior—doesn’t scare you (or at least get you to pay attention) into beginning to shift how you address employee concerns and balance profits, then I don’t know what will.

As usual, connect with Eric Goldman in all the ways that you can by clicking on the links below:

Eric Goldman – Profit Leader Coach: http://www.profitleadercoach.com/

Eric Goldman: http://www.esgesq.com/

Eric Goldman on Facebook: https://www.facebook.com/eric.goldman.986

Eric Goldman on Twitter: https://twitter.com/EricGoldmanEsq

Eric Goldman on LinkedIn: https://www.linkedin.com/in/ericsgoldmanllc/

[Podcast] Earbud_U, Season Six, Episode # 1 – Kate Otting

By | Jesan Sorrells Blog, Leadership Theology, New Posts, The Earbud_U Podcast

Earbud_U, Season Six, Episode # 1 – Kate Otting, Mediator, Ombudsperson, Entrepreneur, Organizational Peacebuilder, Founder/Owner-Interaction Management Associates

[Podcast] Earbud_U, Season Six, Episode #1 - Kate Otting

Hello and welcome, back to the sixth season, which is really the third year, of the Earbud_U Podcast.

So, I’d like to use this time to mention some changes that you are going to hear over the next few months, throughout this season and into season seven, next year.

First, there will be a lot more of Jesan just ranting. This is because—as a result of positive activity on my Youtube Channel, Jesan Sorrells Presents, I’ve been getting a lot of requests to pull the audio from the videos that I’m cutting, and to make that audio available in other formats.

Like here on the podcast.

So, I’m going to do that.

The second thing that you will notice is that I’m going to ask you all to DO stuff for me a lot more obviously than I have before.

This is not advertising. It’s actually helping the show, boosting our place in iTunes and on Stitcher and making it possible for advertisers to support the show. By the way, if there are particular advertisers you’d like me to pursue, reach out to me via all the ways you can on social media and let me know.

Lastly, the audio is about to take a major step forward. I’ve been pursuing a studio space so that I can move the podcast out of my basement (or my home office) and into a soundproof area. It will make it be more professional and less gritty, sure. But it will also help me do other things.

Speaking of other things, our guest today on the show, Kate Otting owns her own mediation practice, Interaction Management Associates, based in Arizona. She has a wide range of interests, but she is focusing on one of the grittier realities of our modern world, diasporas.

You know, the reality of people moving around.

Look, when populations move, everything changes. Some of those changes we like—such as new foods that we can eat, or new clothes that we can try on. Some of those changes we don’t like—such as people living next door to us who might speak a different language.

Every change is unique, just like every story. And Kate will walk us through a lot of this, though not all of it, and will make the complicated, and complex, understandable.

As usual, connect with Kate and Interaction Management Associates in all the ways that you can by clicking on the links below:

Interaction Management Associates: https://imamediation.com/

Interaction Management Associates on Facebook: https://www.facebook.com/InteractionManagementAssociates/

Interaction Management Associates on Instagram: https://www.instagram.com/ima_mediator/

Interaction Management Associates on Twitter: https://twitter.com/imassoc

Kate Otting and Interaction Management Associates on LinkedIn: https://www.linkedin.com/in/imamediation/

[Podcast] The Death of F2F Communication

By | Jesan Sorrells Blog, Old Posts, The Earbud_U Podcast

Our personal assistants have names like Cloe, Clara, Julie, Luka and Amy.

[Podcast] The Death of F2F Communication

Our devices have names like Alexa, Siri and Cortana.

We are getting the future we were promised, though not evenly distributed (as has been pointed out in the past), and not in the same areas simultaneously. Soon, HAL 9000 will be in our homes, not in a deep space vehicle.

We have FitBits, Jawbones, and Apple and Android Watches. We are slowly getting augmented reality, virtual reality and even electric, automated self-driving cars.

Voice data, movement data, and biometric data collection technologies lie at the “bleeding edge” of future machine-to-human communication technologies. We do not have laws or regulations to deal with the consequences of having these devices; which are always on, always recording, always collecting and always reporting to someone—somewhere.

We have given up our privacy for convenience, and whether or not you believe this is a Faustian bargain, the deal is in the process of being struck even as you are alive and watching it happen. And the people of the future will not lament the loss of face-to-face communication, any more than present generations lament the passing of the horse and buggy.

How should conflict professionals respond to the death of face-to-face communication and the rise of machine-to-human communication?

  • Get involved in the collection of data, the organizations that collect it, and even on the boards of organizations that make decisions and regulations about the use of it—peace builders have an obligation to no longer sit on the sidelines, hoping that none of this will happen. Getting involved in all parts of the process, from creation ot decision making, is the new obligation for peace builders.
  • Build businesses that act as intermediaries (mediators, if you will) between Alexa, Siri and whatever is next and the people who will seek to control what those devices reveal about people’s private lives—private conflict communications are about to go public. And peace builders have seen the devastating effects of such publicity on relationships, reputation and understanding through the first level of all of this—social media.
  • Prepare to address the stress that will be magnified through people curating their lives, tailoring their responses to what “should” be said, rather than what will actually be “true”—with the death of privacy through all of your devices in your house either recording you, tracking you, suggesting items to you, or even interacting with you, the line between what is truly felt, and what you actually say, will become even narrower. Peace builders should prepare through training to address this cognitive dissonance, because it will only take a few generations before more masking of previously transparent communication will occur.

As man and machine begin to merge at the first level with communication, peace builders should be engaging with the process proactively and aggressively, rather than waiting and being caught by surprise.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] On Distributing a Podcast

By | Jesan Sorrells Blog, Marketing for Peace Builders, Old Posts, The Earbud_U Podcast

The issue with creating podcast content is the same issue that is apparent with all content creation: distribution is at the core of getting listener attention.

Just creating content is not enough—as is endlessly pointed out in blogs, essays and articles—there has to be a system created to make sure that the content gets from where it is, to the audience who needs to consume it.

Podcast content—or any other type of audio content—must have a distribution ecosystem arranged beforehand in order to be successful. In the case of The Earbud_U Podcast, our distribution system is as follows:

ITunes, Stitcher, The Blubrry Store, Player.FM and Google Play Music Store: These platforms are not places we built, but they act as locations for the audience to listen to the podcast, or subscribe.

The Earbud_U Podcast Page, RSS Feed, email list: These are platforms that are owned, rather than rented from other owners as the platforms above are, and as they are owned, they are the platforms that require the most attention from both the creator and the audience to grow.

Facebook, LinkedIn, Twitter, Google +, Instagram: These platforms are really for the marketing of the audio content, rather than acting as the location where content is located (similar to ITunes or Stitcher), or acting as the location where further “upselling” can happen (similar to The Earbud_U Podcast page). The content has to be marketed and driving the audience toward the content is the purpose of these social media networks.

Throughout any distribution system, is the possibility of feedback from the audience to the creator. Many podcast creators and producers have lamented the fact that there is little feedback available from the audience in regards to their content creation efforts (other than through downloads); though audience ratings on ITunes, and tracking page visits through Google Analytics, is a good start.

There are many issues with distributing podcast content. And with 250,000 podcasts, the distribution game is the one to be focused on after the content creation process is over.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Opinion] Google for Podcasting

By | Jesan Sorrells Blog, Old Posts, The Earbud_U Podcast

The rumblings have started through the podcast world, and the big players haven’t said (or written) anything about anything yet, but I’m sure there’s been all kinds of back end, off line chatter for months now. And, two days ago, Google announced that content creators of podcasts can get their shows listed in the Google Play Store.

There are several significant issues with podcasting, which have been addressed by writers here, here and here. The Google announcement (you can check out the link to the announcement page here and the interview they did with Libsyn (a podcast distribution company) here) while great in the light of Google discontinuing Google Listen in 2012, doesn’t answer how this new venture is going to significantly impact podcast content creators positively in two areas where they struggle:

Getting accurate audience analytics


Developing a strong marketing and branding process.

Let’s all be clear for those of you who consume, but don’t create, audio content:

Itunes and Apple doesn’t care about audio content (i.e. podcasters don’t get accurate download information and analytics on listeners (i.e. who’s listening when and through what device)) because Itunes and Apple don’t make any money off of downloads of podcasts.

Yet, Itunes is where most podcasts (even The Earbud_U Podcast) are located. Apple has ruled the roost for 10 years during this era of podcast creators struggling with inaccurate distribution metrics and having podcasters beg listeners to give review of podcasts in Itunes to demonstrate they are listening. And all this was happening while Google was busy developing life sciences projects and tanking Google+. This phenomenon of inaccurate analytic data also haunts how podcasters monetize what is still an expensive process for many content creators to start, while showing little traction (even less than starting a blog in some cases) early on in the production process. This combination of inaccurate analytics, the struggle to get traction and the lack of support from the larget distribution platform on the planet, leads many podcasts to be abandoned by frustrated creators.

Thus, the question: Is having a podcast in the Google Play Store going to improve the tracking and analysis of downloads and listeners for the benefit of podcast creators, in a way that Apple has caved on providing or developing?

In other words, by submitting to Google Play Store and Google Play Music, are podcast producers going to have access to the entire suite of Google products to track and monetize their downloads, i.e. have access to Analytics, Search, Google Ads (which Google promises not to put on top of creator owned content, or insert into content mid-show) and even Google My Business?

This leads to the second concern that wasn’t addressed in the interview that Google did with Libsyn: Branding for podcasting is all about getting the right audio content, at the right moment in front of the right listeners. This leads directly into the vagaries and complications of getting discovered through Google search, which to Apple’s credit, they have largely left up to the content creator to manage and struggle with. Most branding and marketing for podcast content is a shot in the dark, leaving many podcasters thinking that the best way to market is as an “always on, always downloadable” piece of content; and then, to go off and make content in other areas, bringing those audiences over to the podcast from platforms that have nothing to do with podcasting. A lot of these decisions are based on how Google manipulates its search algorithm in relation to podcast content in particular and audio content in general. There’s no “You Tube” for audio content.

The question then is: If a large podcast creator whose content already generates 10 million downloads a month (i.e. Serial, This American Life, The Adam Carolla Podcast, The Jay Mohr Podcast, The Marc Maron Podcast and on and on) is going to be ranked at the top of a Google search in Google Play Music (where they dominate without being listed in Google Play Music currently) how does that impact who gets listed highly in the Google Play Music library for listeners?

And then, what is going to happen to the searchability of the content of the mid-range folks (people like Arel Moody and The Art of the Charm Podcast–among others) who already are struggling to market themselves and rank as highly as the big players?

And then, where do smaller podcasters (like The Earbud_U Podcast, The Launch to Greatness podcast, Grammar Girls, and others) whose content doesn’t rank highly in their own niches (or who are having to partner with other podcasters to form networks (like The Rainmaker Platform, Relay.FM and others), because audio content consumption hasn’t happened yet at mass in their niches?

Google moving into the space of promoting podcasts in their store is interesting to me as a podcast creator, in the same way that IHeart Radio partnering with podcasters and Spotify also partnering is interesting to me. None of these moves take away the core responsibilities of the content creators, which is to create an engaging, interesting and motivating platform and then to create audio content on top of it.

In the future, as more and more marketers, organizations and brands discover the power of the spoken word, I predict a time when all of the branded, walled garden, distribution players (don’t be surprised if in three years Facebook announces it will launch a search service for podcasts) will seek to bend the arc of engaging content creation (and content creators) in their direction. This might be good for the field of podcasting (which is still niche at around 200,000 podcasts compared to 1.5 million blogs) but the audiences are growing, slowly, niche by niche.

And don’t worry. I already got Earbud_U approved to be in the Google Play Store, and I’ll let you know when it goes live.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Podcast] The Likely and the Comfortable – The Earbud_U Minute

By | Jesan Sorrells Blog, Leadership Theology, Old Posts, The Earbud_U Podcast

There is a way that work realities are constructed that betrays a lack of understanding and acceptance of an uncomfortable, likely future reality; and betrays a comfort with creating a reality that is comfortable, but unlikely:

  • The comfortable reality is that employers keep hiring (albeit at a lower/slower rate) and that they keep on the people that they already have.
  • The comfortable reality is that college age students will continue to pile on massive student loan debt and the skills that they get in exchange for this debt will somehow be rendered relevant in the future economy.
  • The comfortable reality is that employees will continue to be compensated at current (and ever rising) levels as the technical skills that they exhibit continue to remain more relevant than the people skills that can’t be measured.
  • The comfortable reality is that all this technological and software advancement will remain nothing more than a meaningless side show with no value to a corporate bottom line, middle line or even top line.

Considering, pontificating and reassuring that “it’s always been this way and will always be this way” in the form of published bromides and policy assurances, calms the employee lizard brain (the cerebellum where fight/flight/freeze responses live) and such statements and actions soothe and serve to maintain the status quo in organizations.

The likely future reality is much, much more complicated. And scary.

  • The likely future reality is that technological and software changes in the industrial workplace structure and underlying economy will allow more advancement and innovation to be done with fewer employees.
  • The likely future reality is that employees will be compensated less and less (and at ever decreasing rates) until the gap in compensation between top individual organizational performers and the next employee down the line, will mirror the current growing wage gap between the upper class and the middle class in the overall economy.
  • The likely future reality is that college students with crushing debt will struggle to learn and integrate emotional and psychological lessons that the academic world did not see fit to teach them at $7.00 per hour jobs. Or that they did not deem important enough to learn in between the socialization and the outrage. All while paying back five and six figure loans.
  • The likely future reality is that employers will seek to replace people with algorithms, or computer programs, or software solutions and (at the end of the line) robots, who will demand no pay, no benefits and will have such incredibly high productivity that shareholders will be happy to fire humans as a reflex, even as their returns increase.

Writing, teaching, lecturing or even casually mentioning likely future realities activates the employer/employee/politician/administrator lizard brain and makes fear, avoidance and attack responses kick in at all levels of society, from the C-Suite of an organization to the office of the President of the United States.

True management and supervisory leadership requires clear eyed planning for likely future realities, as well as a sophsticated ability to persuade, cajole and even threaten employees, shareholders, and the public to face likely reality head on. Such leadership will create sustainable economic and social systems that will be antifragile, and able to sustain and evolve from unexpected shocks, rather than attempting to build redundant, robust systems, or constructing fragile systems that fall apart in a heartbeat when the next “it could never happen here” event, happens here.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Podcast] Virtual Ghettos – The Earbud_U Minute

By | Jesan Sorrells Blog, Old Posts, The Earbud_U Podcast

Ghettos are popping up all over the virtual place.

In the physical world, the ghetto began as a way to segregate Jewish populations from other populations in Italy and all throughout the rest of Europe.  Then, if Wikipedia is to be believed, ghettos came to the US, first as a way to segregate the Irish and Italian immigrants, then as a way to separate African Americans from predominantly White populations.

With that in mind, look down at the screen of your smartphone. How many apps do you have?

How many different neighborhoods, or ghettos, do they represent?

In the virtual space of the Internet, information may want to be free, but people apparently want to be crowded into virtual cities and neighborhoods—with all of the separation, regulation and virtual social norming as informal policy.

As we innovate further—and as digital natives move further and further away from the ghettos that digital immigrants seem comfortable in—the question we must ask ourselves is: Which comes first, the regulation or the innovation?

We have to figure this out as a global culture, because physical ghettos lead not only to segregation, biases and prejudices (which may prove to be minor annoyances in the virtual space) but also to poverty, lack of access to resources and reduced opportunity (which may prove to be even more damaging in the virtual space that in the physical world).

Conflicts between those in the virtual ghettos, those in the virtual suburbs and those on the virtual frontier need to be addressed by people who have experience with emotional intelligence, active listening and strong facilitation ability.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Podcast] Web 3.0 – The Earbud_U Minute

By | Jesan Sorrells Blog, Old Posts, The Earbud_U Podcast

We need to figure out what kind of Internet we want to have.

The business model currently funding and pushing the growth of the Internet is based upon monetizing a base of users who come to a project and use it for free, or for a nominal price.

The user takes advantage of the content/service/process for free. And, as a result, the user is so enamored with the content/service/process that they keep coming back over and over again, building a trust based relationship with the creator/creators of the project. Subsequently, in order to fund the project, there are hopefully so many users that an advertiser has no choice but to put advertisements in front of a group of eyeballs with whom the project owner has built a relationship.

This is the model underlying Facebook. The nominal fee model (a subscription-based model) underlies LinkedIn, journalism models, ecommerce platforms and other content/service/process platforms.

Web 2.0 is what everyone is talking about now, but Web 3.0 is really, where the Internet has to move to.

Web 3.0 is beyond just the Internet of Things. Web 3.0 is the Internet as Everything. Web 3.0 is the Internet waging active battle with the last, sticky remnants of the world built through the assumptions of the Industrial Revolution.  This is a world created around the rules, laws and policies, created by politicians and people to keep the common democratization of the Internet out of the hands of the common people before the Internet.

Here’s a question: Why is it that there aren’t any internet connected roads?

It has nothing to do with technological innovations such as creating concrete that can communicate with strips on the road. Or with computer chips that can talk to your car. Or signs and traffic signals that talk to the road, the car and each other.

The reason there aren’t roads that are intelligent is not a smart car issues, no matter what Google Cars would have you think.

The issue is really laws and regulations.

Laws are the last bastion of the Industrial revolution world that have yet to fall to the unending sweep of the Internet. We see the beginnings of this with our current thrashing around privacy, data, and “who owns the future” (either you or a corporation) but once we settle all of this we will have new business models that will allows the Internet to be truly “baked in”.

Then, once that happens, the sky truly will be the limit.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Podcast] 3 Reasons the Future Won’t Be the Same as Now – The Earbud_U Minute

By | Jesan Sorrells Blog, Old Posts, The Earbud_U Podcast

Nostalgia for the future is a terrible thing. As a matter of fact, we have heard recently that nostalgia for the past might be poison.

Human beings, without much great reluctance, tend to romanticize the past, and believe that the future will be exactly the same. Only slightly cooler.

However, three facts mitigate against this view:

  • Peace is not the absence of conflict. It’s the management of change.
  • The “good old days” were just as filled with uncertainty, suspicion, anxiety, awe, nostalgia (both forward and rear facing) as the current time is.
  • The same conflicts that occurred in the past, will continue to occur both now and in the future, but the impacts of those conflicts will seem faster and more immediate.

Case in point for all of this is the recent 75th anniversary commentary around the 1964 World’s Fair. None of the changes that we currently take for granted were even thought of then.

Or, to make it even more bald: We are currently living in the future that Blade Runner promised us, just without it raining all the time and us all wearing the same drab outfits.

-Peace Be With You All-

Jesan Sorrells, MA
Principle Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/