Arbitrary Colors

Railroad engineers decided in the 1830’s that red meant “stop,” white meant “go” and that green meant “caution.”

Now, the idea of red indicating danger goes backward in history, beyond the Roman Empire itself and no one is really sure whether natural or social evolution is the driver here.

So, it’s arbitrary. We could just as easily have decided that green meant danger.

Well, wait a minute:

When we are angry we talk about “seeing red.”
When we are talking about conflicts we sometimes use the term “blood on our hands.”
When we talk about war, the banners of war tend to be the color red.

Even our blood is red.

Humanity has embraced the color red in an arbitrary manner that is indicative of how we embrace conflict. It is no coincidence that our language around conflict is colored red.

Marketing is the most arbitrary practice in any organization, though the outcomes can be objectively measured through analytics and metrics.

Just as the metrics of stoplights and “go” lights can be measured in the reduction of traffic accidents at a particular intersection.

Conflict communication management—and it’s unmentioned cousin, reconciliation—is considered equally arbitrary, but the outcomes of training, workshops, interventions, discussions and feedback, can be objectively measured through sophisticated analytics and metrics.

But, too many organizations would still rather arbitrarily pick a color for a stop light at the intersection of their workplace conflicts, rather than purposefully pick a series of solutions based on measurable, agreeable outcomes.

The hard work in an organization is not picking a stop light color. The hard work is agreeing that there should be a color for the light at the intersection in the first place.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Advice] Networking, Word-Of-Mouth and Marketing You Can Afford

For the consultant the three most valuable forms of marketing are as follows:

Networking
Word-of-Mouth
and Referral.

Let’s break those three down from the most valuable form of marketing to the least valuable, because we approach them a little differently than many other consultants operating in this same space, no matter what the field.

Everything is networking, from the sales funnel conversations to any random email, we approach every opportunity to connect with somebody—client, customer, fan or follower—as a potential networking opportunity.

Does this mean that every contact will give us cash in exchange for services?

Absolutely not.

As a matter of fact, 95% of all of our networking never ends in a sale.

Disheartening? Maybe. But it’s our most valuable form of marketing, because the more people we get in front of the better the exposure we have and the stronger our story becomes.

Then there’s number two:

Word of mouth is possibly the least sexy way to make a sale.

After all, no film or television show ever popularizes the interaction where a person states that, “Oh yeah, Susan is a great person. You should work with her.”

But, word-of-mouth comes about because of a job well done, a client well satisfied, a blog post well written, a networking conversation well handled or an “I don’t know” honestly said.

You know. The really unsexy stuff that happens in between the cracks of the business.

Finally, referrals are great, but here at HSCT we don’t chase them as a primary marketing driver.

They are very hard to get and are based on trust, time and relationship.

They don’t come because of a blithe turn of phrase or a perspective well stated.

Referrals as a marketing tool are the furthest down the funnel, because they are the most expensive to buy and are the least easy to afford.

Networking is the most valuable form of marketing that a consultant has when building a business. Word of mouth can only come after networking and thus becomes the second most valuable form of marketing. Finally, referral is the least valuable form of marketing, not because it can’t be mastered, but because it tends to be promoted as the easiest one, and is really the one based on years and years of the other two.

-Peace Be With You All-

[Opinion] The 10 Year Overnight Success

The road to any kind of success in any field or endeavor is scary, narrow and full of switchbacks, failures and dashed dreams.

Having the courage to pull the trigger in the face of uncertainty, disruption and defeat is the primary driver of all successes.

Living the courage in our heads to do the things that success requires is not the position of strength.

The position of strength is the courage to perform the acts in the human heart that might lead to uncertain outcomes.

The solution to the disconnect between attaining success versus the courage to do the hard things with integrity, lies deep in the human heart.

Oh…if we had known this, we might have seriously considered taking ten years to become a watchmaker.

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-Peace Be With You All-

HIT Piece 09.02.2014

I have a problem with gatekeepers.

But they aren’t going anywhere.

I have a problem with organizational structure based on warped economies of scale.

But that isn’t going anywhere either—yet.

So, I have to make a decision everyday:

How big a dent do I want to make in the universe?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] A Modern History For Labor Day

“Eight-hour day with no cut in pay.”

Working for a $1.50 a day, 60 hours a week, during a six-day work week is enough to make any American decide that enough is enough.

At least, it was during the last twenty years of the 19^th century.

The last major economic disruption of technology, society, culture, politics and economics occurred at the beginning of the Industrial Revolution.

We who are living through the second decade of the 21st century, are going through another series of major economic and cultural disruptions right now and have been for at least the last 20 years.

The history of Labor Day though, tends to be forgotten, in light of the seemingly never ending, daily stream of reportage around conflict, uncertainty and social disruptions.

What does this have to do with Labor Day and the establishment of an eight hour a day/forty hour work week?

People these days, seem to do more work for less compensation, and this is the core of the issue of Labor Day, because, inherently, more money equals more happiness, less conflict, lowered uncertainty and more peace.

Right?

Well, if that were so, we would never need a day to celebrate the end of the summer and—tangentially—the eight hour work day.

Right?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: https://www.twitter.com/Sorrells79
LinkedIn: https://www.linkedin.com/in/jesansorrells/

[Advice] ABC for the Consultant

If you’re a consultant, you’re going to want to know the difference between selling and marketing.

So, let’s be clear here at HSCT.

Selling for the consultant is what happens when the client calls you back, signs the check and you deposit it.

Marketing for the consultant is what happens at every step before and after those three moments.

Now, some will say that you are always closing, in the manner of Glengarry/Glen Ross, but we here at HSCT would argue that you as the consultant are always marketing.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Failure is Not an Option

It turns out that the most important trait for success for children is conscientiousness.

Conscientiousness now has become the third positive character trait for success in life along with grit and empathy.

Empathy is a core trait of emotional intelligence, in that it requires us to abandon self to try to get into the skin of others.

Raising children who are conscientious—even in this world—and who will find a way through failure without damaging others, is the only way to bring about the next great moon shot.

You know that place where failure is not an option.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

HIT Piece 08.26.2014

Faith has to be the driver.

If you are building something, after doing everything that you can do, with all the resources that you have available to yourself, then all that you have left, should be faith.

But, have I done everything that I can do in my power to build my idea?

Or have I stopped short, expecting faith to close the gap.

I know that work without faith is worthless, but work without effort (smoke without fire) makes faith look foolish.

Where do you think I am at?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

Unbundled Civility

Let’s have an honest talk about the good old days.

And, please bear with us. This is going to go a little long.

Civility and discourse seem to be on the wane as the instantaneous nature of communication becomes more and more ubiquitous in our everyday lives.

It appears as though society has traded civility, good manners, good breeding and other elements of moral and Godly character, for an increase in perceived authenticity, the freedom to air our “dirty laundry,” and unload embarrassing baggage, not only on social media, but increasingly in the workplace, the church and the school.

Along with this comes the exchange of grace and forgiveness for the freedom to judge any mismatch of words and deeds, to take measure and revel in spectacle.

Thus, incivility becomes a new form of pornography—briefly gratifying when we are being “true to ourselves” and emotionally “authentic” at the workplace meeting table–but leaving behind a wake of emotional, psychological and moral damage upon others.

George Washington diligently copied in school 110 maxims for proper behavior, that were initially hand written and passed down from Jesuit scholars in the 16^th century and were titled Biensance de la Conversation entre le Hommes (Decency of Conversation among Men).

They come from a time before the 21^st century, when social conduct was considered more than just a sign of good breeding. Proper social conduct then, was part of the pavement on the road to success, along with grit, conscientiousness and perseverance.

But what about now?

Culture is changing because of three things:

The speed of our communication
The irreverence of our communication
The disruption of long standing social mores

The conflicts of the 21^st century in organizations of all kinds, will be between the vocal minority (also composed of the silent majority) who will hold to the rules of civility in discourse, no matter what the platform.

And those who will appear to be the majority (who may in fact be in the minority) who will throw the rules out in favor of the illusion of freedom, authenticity and the easy path.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Opinion] We Would Prefer Not To

In light of the current interest around Big Data and the privacy issues made relevant through Wikileaks, Edward Snowden revelations and Google’s recent EU “slap-down,” we wonder how the people who choose not to be enfranchised will be cajoled (or forced) into the developing systems of the future.

Typically, late adopters hang out at the end of the bell curve, waiting around for the latest I-phone iteration to arrive on the discount aisle at Wal-mart, but even these days, the distances between the areas on the bell curve is becoming more and more compacted.

The conflict then arises between those who are the early adopters (the “cool” people”) and those who, for whatever personal, psychological, or emotional reasons, would prefer to still run down that awesome eight track recording of Supertramp.

Most marketing thinkers and wizards of smart continually claim that, eventually there will be enough niches for the people who would rather not participate in the future to still hang out and take advantage of the fringe benefits of the future, without having to actually become an early to mid-adopter of the future.

Problem solved.

Right?

But, what if the real conflict comes from the powers that be in government, corporations and other large organizations, who would prefer to have the convenience of having everybody (even the fringe folks) participating in the “whiz-bang” future, in spite of their objections?

It turns out, that Bartleby (and his late adopter followers) wins in the end, but with the cruelest dénouement possible.

And then the question becomes, what’s the early adopters’s Alamo?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/