- Managing people is only going to become more complicated, not less, as individuals make life choices that serve to set up their existences around concepts of shared individuality, rather than enforced commonality.
- Emotional intelligence, virtue ethics, patience, religious belief, recovery from failure, grit, and perseverance are all learned discrete skills and traits that groups can advocate and promulgate, but that individuals have to practice and internalize. Unfortunately, these skills are often “taken for granted” rather than “trained into” people.
- Training implements skills at the lowest level, coaching reinforces learned skills at the next highest level, and education—learned skills actively practiced and then passed onto others—happens at the highest level. This is the path for learning and absorbing, the discrete skills to be able to handle other people, as well as oneself.
- What are the ethics of data mining, genetic screening and hydrofracking?
- What is the significance and future of neuroethics?
- Can there be ethical guidelines for the production and use of chimeras?
- Is there a right to technological connectivity?
Given revelations of internet data surveillance what concerns should be raised about the possibility of brain monitoring devices?
- The first is around marketing and the idea of “opting-out” rather than a mandatory “opt-in.”
As the customer (you and I) have gained more control over blocking being sold to, marketers and advertisers have had to come up with more clever (and blunt) ways to compel our valuable time and attention, with confusing and frustrating results for all parties involved.
Now imagine if marketers had access to the most intimate space on the planet: Your private brain space. There would be no “option to opt-out,” even though all the legalese would say that there would be.
Which gets us to point number 2…
- The second concern that we have is that increasingly, the desire to not participate in social communication is seen as a sign of social ineptitude at best and dangerous at worst.
In other words, the nature of the aberrant act itself is no longer enough to create outrage; the lack of social participation is the driver for primary outraged responses. This leads to concern number 3…
- The third concern is that we have long sought—as individuals, societies, and cultures—to control people under the guise of freeing them from Plato’s Cave.
Brain monitoring devices won’t be used to give us freedom, collaboration, and connection. Instead, they will be used to take away freedom, encourage and inflame false fracturing and individualization, and destroy connections between people.
From banner ads that boast a .01% click-through rate to YouTube videos that offer the opportunity to “Skip This Ad” in 5…4…3…2…1…, interruptive marketing is becoming more and more desperate to get eyeballs onto content that isn’t interesting, engaging or intriguing.
Well, the bad news is that employers have HR departments made up of people and even they are becoming wiser to the interruptive tricks of the job search trade.
So, networking becomes more about developing relationships and seemingly menial work done well, rather than about being interruptive with a resume, cover letter, and references.
How do you develop relationships with employers before they want to hire you?
You develop yourself first.
You volunteer at the local soup kitchen.
You shovel the old lady’s driveway next door.
You get up off the couch and start a blog, a Twitter account, or a really interesting YouTube channel.
You take the part-time job that is “below you,” for minimum wage and perform at it like it’s the greatest full-time work you’ve ever had.
In a world where the hidden “opt-out” is becoming increasingly the “norm,” allowing others—particularly others with jobs, cash, and referrals to throw around—to “opt-in” to you, by showcasing what you do, is the only way to go to get to where you want to be.
Otherwise, your resume is going in the HR trash bin faster than you can click on the “Skip Ad” now button on the bottom right-hand side of your favorite YouTube video.