It is easy to be reflexively, and unthinkingly against the thing that the principled crowd is against, based on a quick, hot take that gets your dopamine and adrenaline going.
It is much, much harder to engage with principled nuance, investigate the claim, determine the truth of the claim, avoid rushing to judgment, and, of course, put the action in historical context.
It is almost impossible to engage with principled nuance, investigate the claim, determine the truth of the claim, avoid rushing to judgment, and, of course, put the action in historical context, and to then disagree with the crowd’s conclusion about the truth—not the facts—of the claim anyway and take another, equally principled position on the opposite side of the argument.
Sometimes, people who operate in this way are tagged as being “uncompromising.”
So be it.
In our digital age, principled destruction happens in front of our eyes, and thus publishing, independent of the dominant players in the social media-search media-advertising media complex becomes not only a responsibility but also a command.
Let those with eyes to read, ears to hear, and a mind to understand, understand.
Let me clearly explain so that there’s no misunderstanding or thinking that “I just couldn’t ‘hack it'” in the rough and tumble game of social media.
An Open Letter With Clearly Laid Out Reasoning…
I’ve had a mixed relationship at best with social media going back to the old MySpace pages and profiles in the early 2000s. I was always a person who liked forums (like what Quora is now) but I wasn’t a big fan of putting myself out there, so to speak.
Then, Facebook burst on the scene and I have ridden this wave–good, bad, ugly, and indifferent, for the past 16 years (yes, I remember when Facebook was The Facebook because I worked with college students and they were the only ones on it) and now, well, all of that is slowly coming to a close.
There are business uses for Facebook, but even the utility of those is questionable and over the next few months you’ll notice me slowly fading away at the personal level as I launch new projects (like my podcast, Leadership Lessons From The Great Books), and in general begin to pull away from platforms that are just about shouting, gaslighting, trolling, and “being right” and have little to do with engaging people in nuance, focus, or real problem-solving.
Which our country–and our world–desperately need.
Lest you think I am going to head to another platform, fear not! I have always been more of a Twitter person than a Facebook person, but I exited there about a month and a half ago and I don’t even have the app on my phone, nor do I much care about what happens there anymore.
LinkedIn is another beast that is gradually transforming under the weight of social pressure to conform to the crowd and the requests of the mob, and surely as I am leaving Facebook and have left Twitter, I’ll eventually exit there as well.
I have little patience for corporate and marketing virtue-signaling under the guise of solidarity for whatever “cause de-jour” of the moment might help a brand get “traction” and a few more dollars.
Instagram I will stick with for a while because there is a video play there, but I do not think that will last long.
The fact is, there are higher levels of engagement there than here and have been for a few years now and there is less vitriol on Instagram to be sure. But I expect that will change in time as well.
If you understand human nature and, then it will come as no surprise that inevitably that even a “pretty pictures” photo-sharing app must bow low to the whims of the gaslighting crowd.
An Open Letter With Solutions…
If you’ve read this far, you might be asking “Ok. Well, how can I get in touch with you then, if I really want to?”
Well, there’s always email.
We need to return to long-form conversations in order to generate the kind of clear-eyed, courageous leadership that can solve difficult problems.
This will be a project in which talking with people who disagree with me but who can do that while not being disagreeable, will be the “coin of the realm.”
And we’ll learn from each other (or not) and get sharper (or not) but at least we won’t have to contend with our conversations being drowned out in your feed by memes, advertisements, and other meaningless tripe.
Maybe I’m a Pollyanna.
Or maybe I’m the last realist.
Either way, I am building an email list and if you want to be a part of it, please send me an email (put your email address in a comment at the bottom of this missive) and I will add your name.
I am connected to 1,000+ people on the Facebook platform, 2,000+ people on the LinkedIn platform, and 3,000+ people and brands on the Instagram platform.
That’s an audience of close to 6,000 people and brands who see barely .005% of content I have posted.
The fact is, many who could see this message will not see this message because fails to “play the game” that social media demands.
What a shame.
Not for me, or for the message.
What a shame that we have outsourced our communication and our ability to connect to corporate giants, begun with good intentions, run by groups of people who no longer care about connecting us in meaningful ways, but only about farming our attention to harvest another buck.
Instead of pouring more gas on the fire, hopefully, this message will provide a pinprick of illumination at the end of a very long tunnel.
It’s time to go. There are other fields than just the social media one to plow.
If you’re interested in joining my Leadership Salon Project and becoming part of conversations that matter for the future, send me an email directly at email@example.com and I’ll be more than happy to add you to our Early Adopters email list.