Authenticity has become synonymous with credibility.
Consistency has become the new currency.
Yet, in the world of content development (and the entrepreneurial base that it begins from), the “old” rules of marketing, advertising and sales still apply:
The audience doesn’t really care what you know; they only care about what you can teach them.
-Peace Be With You All-
Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: firstname.lastname@example.org