Choosing equipment, editing the sound, uploading the audio file and choosing the distribution platform are not the hardest decisions to make when starting podcasting.

On Preparing for a Podcast

The hardest parts of the podcasting process are two-fold:

Finding interesting guests

AND

Making the guest interesting.

Finding interesting guests does not mean finding guests who are personally interesting to the host. Finding interesting guests means thinking of the demographic, the audience and the listener to the podcast. Radio broadcasters and TV hosts have struggled with this throughout time.

Making guests interesting does not mean manipulating the interview, the questions, the conversation or the process, to transform the person from an audial scullery maid, into an audial Cinderella through some form of spoken magic. Making guests interesting means thinking of the questions to ask that will cause the guest to engage in conversation with the host (us) to get to a larger point.

Getting caught up in decisions around equipment, distribution systems and platforms, uploading processes, and on and on, is thrashing and avoidance, based in fear.

Engaging with the podcasting process requires the same internal capacity to go for it and abandon the fear of performance and perfection that curating, blogging, speaking and presenting require.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
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