If Bob feels as though he got screwed in his last mediation session out of assets like a boat or a pile of money, his world view of the mediation process is different than that of his ex-wife.
If Ann feels that her job in human resources is for determining policy and keeping people in line, she’s going to take a different view of conflict management training than Jill who sees her job in human resources as being an agent of change in the organization.
If Dave feels his role at a church is being a person who keeps the boat from tipping over rather than as a person who is there to lead a flock to Christ, his approach to internal church conflict is going to be different than Melinda, who sees her role as a Deacon as one who is there to lead people to a relationship rather than through religion.
The worldviews of your clients (and how they feel about those worldviews) around conflict matter. And if you haven’t bothered to explore their worldviews as you champion peace, then all your selling won’t matter a hill of beans.