Rousing Action

What is the difference between cooperating on a project and collaborating on an initiative?

Over the last two weeks, we’ve covered the first two legs of the abundance economy, built online, and of the future, for the purposes of understanding what our leverage points will be to accomplish entrepreneurial goals.

The first two legs of the stool are trustand generosity.  The third is collaboration.

Cooperation is working together to accomplish the same goal.

Collaboration is the act of working with someone to produce or create something.

Collaboration and cooperation are synonyms in the dictionary. However, in reality one is a passive act and the other is an active act. 

Both require teamwork in order to accomplish a goal and in a generous economy, based in an ethic of abundance; but, one asks of people to make a decision and to get involved.

The other asks people to come along for the ride.

Both require a certain value set.

But when one is active, versus one being passive, how do you choose which content to use to rouse your audience to action?