Price, Worth and Cost

By | Jesan Sorrells Blog, Leadership Theology, New Posts, Old Posts

There are three questions to consider the answers to before you begin your next project, start your next job, voice your next complaint, or become frustrated in your next conflict.

What is the price?

This question is about trade-offs in a world of scarce resources, such as time, energy, effort, money, and so on. The price of something allows narrow, transactional negotiation to happen with seeming immediacy. The problem is, if you are in a race to the bottom with yourself on price, you’ll always be losing because the least expensive price is free.

What is it worth?

This question is about values and benefits in a world of abundant resources, such as time, energy, effort, and even money. Worth is personal, subjective, and priceless. Think about how much a glass of water is worth to a thirsty man in the desert who owns a Lamborghini. The problem is, if you have a mindset focused solely on the worth of an item, you may miss the cost of it.

What does it cost?

This question is about the work that a person puts into the development, maintenance, and growth of a product, process, or service. The work has a cost, from emotional labor to technical competency. The work is the cost. The problem is, we both undervalue and overvalue work for a variety of reasons that stem back to the root of worth and cost.

Before you launch your next project, start your next job, voice your next complaint, or become frustrated in your next conflict, please consider the answers to the questions above carefully, so that you know exactly where to put your focus.


Erosion Rate

By | Jesan Sorrells Blog, New Posts

The difference between attention and time spent paying attention is the erosion rate of a creator’s long-form content.

For example, the average video on YouTube is around 4 minutes. The average blog post is no longer than 200 words. The average podcast is around 45 minutes to an hour.

As audience attention spans wane and decline, there is less and less interest (or care on the part of audiences) in the expense to creators of the sunk costs of making long-form content. The sunk cost is the video editing suites, the cameras, the time spent editing 20 minutes of digital footage into 4 minutes of something that someone might click through.

The sunk cost is the time spent writing, the computer and writing software, and the time spent uploading the blog post for something that someone might skim through.

The sunk cost is the time spent finding a person with a perspective that is interesting, then connecting with that person, interviewing that person for an hour, and then editing, posting, and distributing the audio that someone might listen to with half an ear for around 20 minutes.

And we haven’t even gotten into the fact that repeating the processes for all three forms of long-form content (audio, video, and written) takes time as well.

But these are still sunk costs.

The erosion rate of your content matters if you are a creator of content. But it should matter to you more as a consumer of content. As a consumer of content, connecting with creators that you care about, and supporting them by writing them, contacting them, and talking about them to others, matters more for the creation of more content.

It also reduces erosion rate and brings more value to the content for you the consumer.

Times You’re Waiting For

By | Jesan Sorrells Blog, Leadership Theology, Marketing for Peace Builders, New Posts, Selling for Peace Builders

The times that you wait to take a risk.

The times that you wait to apply an innovation.

The times when you wait for reassurance.

The times you wait for enough external motivation.

The times you are looking for permission to act.

The times you are waiting for “everything” to be “just right.”

Those are the times that never come.

The times you take the risk, despite not knowing how it will turn out in the end.

The times that you apply the insight from the innovation.

The times that you don’t wait for reassurance.

The times you don’t need any more motivation.

The times when you don’t need permission. You just act.

The times when “everything” is not “just right;” in fact, “everything” is “mostly wrong.”

Those are the times that are always here.

They surround you all the time.

If you’re waiting for stability, safety, surety, and certainty, those times are rare. And they don’t come unless you act—actively—to do.


Otherwise, the times that you’re waiting on are assured to never arrive.


Management Form of Writer’s Block

By | Jesan Sorrells Blog, Leadership Philosophy, Leadership Theology, New Posts

Making a decision should be easy for managers.

However, when the cost of not making a decision is lower than the risk of experiencing consequences from the impacts of a wrong decision, managers tend to experience paralysis.

Writers share a similar mental experience when they navigate the fear of showing up to do the work of writing and the fear of that work being rejected. In this case, writers experience writer’s block.

Both writer’s block in artists and paralysis by analysis in managers come from the same root: Fear.

The Resistance to making a decision, showing up, experiencing consequences, or doing the work to make the change in the first place, is strong, persistent, and unyielding.

Managers can be artists and creative with people as well as writers can with words, idioms or ideas; or, they can be technicians in the way that writers can be merely typists.

But either way, showing up and doing the work persistently and consistently, is the only act that frees us from paralysis and blockage.

Digital Wisdom

By | Jesan Sorrells Blog, Leadership Philosophy, Leadership Theology, New Posts

Many people who have the historical memory of a different communication world,  intuit that the digital world is moving too fast, taking away too much of the “old” world and values that used to be held dear, and is corroding what has remained.

There is also the unstated worry, that the world of digital is moving so fast that it has passed by the wise, in favor of the ignorant, ever seeking knowledge, but failing to ever find the Truth.

The list of problems and issues these people have with modern digital communication are endless:

Lack of relevant empathy.

Increases in narcissism.

Lack of ability to listen.

Loss of critical thinking skills.

Loss of interpersonal communication skills.

Valuing speed to being first over the patience to determine whether you could be wrong.

And so on. And so on. And so on.

I have immense empathy for those who believe that the world is passing them by.

There is an incalculable need for human wisdom from all areas and perspectives to add value by leveraging new digital tools, that it would be a shame to let people other than the wise, to have all the fun in our new digital paradises.

Don’t you agree?