Network Leap 2

The leap from here to there has never been closer.

Sure, leaping is naturally hard.

That’s why people caution other people, before they embark on a path they can’t see, into a future they can’t understand, with outcomes that are unimaginable, to “look before you leap.”

It’s been written before that, in the context of a conflict, this is terrible advice, most often given terribly.

In the context of the idea of the primacy of the network over everything else , leaping from the Internet “in here” (the greatest communications disruption tool invented by man yet) to the network of physical relationships, textures, and moments in the world “out there” (the physical world), it’s actually great advice.

The difficulty of leaping from inside the machine to outside the machine is misunderstood and underappreciated. Google is trying it’s best to make that leap, as is Facebook, but the real players in the leap from virtual to physical, might be platform builders who understand two things:

Connectivity is not a bug, it’s a feature. Too often in the non-virtual world, connection is now shifting from being treated as something to be hoarded (though there are still those who do that) to something to be freely shared. This shift is thought of by the hoarders as a bug in the system and they do all they can to wipe it out.

Access is a responsibility. Too often in the physical world the location where the fiber optic wire ends (the last mile concept) is thought of as the place where it’s not financially worth it (a profit can’t be made) to provide access to the people living beyond that, sometimes literal, “last mile.” This mindset is shifting, because the reality is that access is gradually moving from a limited privilege to a global civic good.

Once people, businesses, and networks wrap their heads around these two philosophies, and then are self-aware enough to act on them with intentionality, “look before you leap” will return to being the terrible advice it always was.

[Advice] Conspiracy Theories

The standing rule is that people tend to most easily believe in conspiracy theories that they create; and tend to reject the conspiratorial thinking of others.

The trouble with our concerns about fake news, is that they come from a place where critical thinking has been reduced in favor of playing to (and supporting) audience attention spans that rival those of hummingbirds.

The long read, the long form content, the long movie; the challenging idea, the scientific journal, the complicated path to learning a new language; these are all in competition against TL;DR (too long; didn’t read), the 30 second cat video on YouTube, the 6 second looping Vine video, or the easily shareable click-bait article.

Audiences have been convinced by both marketers, and journalists (just marketers in another way) that their thinking and content consumption choices are sophisticated. That they are able to sift through biases consciously (without relying on assumptions and inferences from facts not in evidence), come to rational conclusions, and then act on those conclusions to co-create an orderly world.

Oh, but were that so.

When audiences can pick their own personalized access to “knowledge” and can choose their own “facts” then news that comes from sophisticated marketers (some former journalists) and content creators, becomes the coin of access to the conspiratorial realm. And social cueing, confirmation bias, and attribution activates individuals in the audience to create their own, publicly viewable, and socially shareable conspiracy theories.

Not about aliens landing at Roswell.

Not about the Illuminati running the world.

Not about a rising one-world government.

Not about a coming cashless society.

But conspiracies about stolen votes, illegal voting (and voters), racialism, economic injustice, Big Pharmaceutical companies poisoning vaccines, Big Agricultural companies poisoning seeds, Big Banks ceasing to be allowed to failed, Big Governments seeking to curb natural rights, Big Faith seeking to curb libertine tendencies, and on, and on, and on.

This type of conspiracy theory mongering is particularly subtle and insidious, because it plays on the mistrust and biases audiences already have built in to their world-view and thinking, but it does the play at scale, and one-to-one. This creates a feeling of community (we’re in the know) while also creating a feeling of persecution (we’re on the outside of everyone else).

And people should have expected it. As more knowledge, has become more accessible to the common individual (if you have a smartphone in your pocket with Internet access, you have a supercomputer) we have been encouraged to embrace the conspiracies we like, share them with our friend circle, and then sit back and wait passively for reality to match our frames and worldviews. And when that doesn’t happen, we go back, double-down, and start the conflict cycle.

Mass media (led by the collapsing and panicking journalism field) is complicit in this as well, seeking to drive audience attention to ideas and concepts that are spurious, but that also generate clicks. This is because mass media content production can’t figure out (at scale) how to get audiences to pay for something they can get anywhere for free, but it’s also driven by the ego-based desire to be seen, be acknowledged as an expert, and to grow the network and personal brand of the content creator at the expense of the market, and the audience, gaining new knowledge, or being challenged in any meaningful way.

Fake news—and the environment that allows conspiracy theories to metastasize—is not going to go away. The echo chambers of social platforms are too powerful, with too many voices, too many passive audience members, and too many exclusively self-interested actors.

What is going to have to change is, as always, the hardest piece: Individuals are going to have to decide what they will absorb, what ideas they will believe, and they critically reject other ideas, based on objective evidence and proof.

But if individuals (and audiences) could do that effectively, the placebo effect long-ago would have ceased to be effective.

[Advice] Prepare for the Baby

Before a new baby comes into the world, usually a family diligently prepares for its arrival.

The family prepares the environment that the baby will thrive in, from the set-up of the room to the clothes the new baby will come home in.

The family prepares their emotional life as well, changing their hearts and minds in preparation for a new life, a new voice, and a new perspective.

The family prepares their financial life, hopefully putting money aside, creating a savings plan, and otherwise prepping for the addition of a new person who will have needs and wants that must be met.

The family prepares their spiritual life as well, shifting their mindsets, their worship and even thinking about new traditions and how to integrate the new baby into their lives.

When a new baby comes into the world, a family prepares at all levels for the arrival of the baby.

In the Western world, there’s a reason that Thanksgiving precedes Christmas and Christmas precedes the New Year.

The transition from holiday to holiday is not about materialism, commercialism, or even marketing.

The transitions are about gratefulness (preparing the heart), arrival (the baby is born), and possibility (the future is bright).

In conflict, let us not forget the importance of growth into these transitions. Let us prepare our hearts, and our relationships, as diligently as we prepare for the arrival of a new baby into our homes, our communities, and our neighborhoods.

[Advice] Listening to Hear

Most of the time, in conflicts, we engage in listening to the other party long enough to create a counter-argument that supports the narrative we already have in our heads.

This is not active listening, it’s passive consumption of content while idly waiting for a turn to speak.

This passivity in listening is particularly acute when, in the middle of a statement (or idea) being expressed that we have already dismissed as irrelevant, uninteresting, or not fitting our narrative structure, we pull out the computer in our pockets and start surfing for distractions.

Or our eyes cease to focus on the person making the statement and we begin to look around the room.

Or we begin to fidget and move around, impatiently awaiting the end of whatever is being said.

Children tend to behave like this, and one of the functions of parenting is to curb such ADD-like behavior and channel the energy devoted to not listening to active listening.

And to hearing.

When adults behave like this (as increasingly we are seeing) it leads to the top three cause of conflict: miscommunication, poor communication, and fumbled communication.

There are some ways out of this, and the researcher in listening, Jim MacNamara, offers seven canons of listening (go and check out his talk with the London School of Economics and Political Science. It’s fascinating):

Recognition
Acknowledgement
Attention
Interpreting
Understanding
Consideration
Responding

To get to appropriate responding in a way that acknowledges what was said by another party, listening (which is an active, and transactional act) must become part of the listeners’ conversational DNA.

And in a communication world that rewards impatience, inattention, passive (or little) recognition, endless noise, a lack of consideration, poor interpretation, and inattentive responding, what are we as individuals to do to increase our listening, and decrease our speaking?

[Strategy] Communication Channel

The voice is a communication channel.

So is a pen, a piece of paper, a keyboard, a desktop computer, or even a mobile phone.

So is a television screen, a computer screen, and a mobile phone screen.

The eyes, the hands, the body are communication channels.

So are mobile applications, Internet platforms, and even websites.

The ability to miscommunicate effectively comes about when we confuse the channel, with the message coming through the channel.

Or we confuse the medium with the message itself.

We seek nuance through these channels in a vain attempt to connect completely with another human being. The problem is that these channels are flawed because they are channels that exist of human making, human molding, and even human compromising. The nuance that we seek through using these channels—the clarity, courage and candor we ultimately seek—will not only come through such channels.

Conflict is easy when the medium and the message are confused. Conflict relies on obfuscation, confusion, miscommunication, and disconnection.

Blogging, tweeting, “facebooking,” Snapchatting, or using whatever the platform of choice to communicate with nuance, will result in more conflict not less. This is because nuance is sacrificed when using these platforms to communicate ideas that are easy to understand, but hard to manage, and may not ever result in resolution.

Reading is a communication channel.

So is thinking.