[Advice] Who’s Afraid of Blogging?

We are “out here” all the time.

In our professional capacity, we have served (and do serve) as consultants and “advice providers” in multiple areas: marketing, conflict entrepreneurship, Big Ideas and some other areas.

However, whenever there is a discussion about social media/online marketing, and we mention that the core of marketing should be a blog presence, our clients (or trainees) get very, very nervous.

Who’s afraid of blogging?

So, we called up a good friend of ours and he provided some insight that we hadn’t previously considered. In a nutshell, it came down to three things:

Blogging is hard because the voice that a person (or organization) writes in, may not be the voice that shows up to do the presentation, make the pitch, address the customer or close the sale.
Blogging is hard because there is the possibility that, while “no one reads long form content anymore” someone actually might. And if they do, how does an organization (or individual) “walk back” something that they wrote and distributed.
Blogging is hard because it’s a constant challenge to keep up with distribution platforms that “change the rules” every day, the ever shifting eyeballs (we’re looking at you Facebook, Twitter and LinkedIn!), and the attention and nature of audience interaction.

Who’s afraid of blogging?

We’ve also been thinking about the idea of content creation vs. consumption, active and passive audiences and how there is “so much noise out there,” which is a constant lament for some of our clients in this area.

The answer to the question is that only a few organizations, people and entities are not afraid of blogging. Everyone else either blogs, tweets, facebooks, or distributes to their own level of comfort and desire to be either an active participant in the social space—or not.

Are you afraid of blogging?

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: hsconsultingandtraining@gmail.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

[Strategy] It Is Easier…

It is easier to sit and wait for a situation to change because of external circumstances, than it is to do the hard work of failing.

It is easier.

Just like it is easier to ignore conflicts in your midst and act like nothing is going wrong inside of your organization, your family, your neighborhood, or even your country.
Just like it is easier to shrug your shoulders and let “someone else” do the hard work of confronting, challenging and changing your world (in the social sciences we call this the Bystander Effect).
Just like it is easier to put your metaphorical head down, plow forward and only look up when the week is over, the client/customer seems “satisfied” or the “job is done.”

The hard emotionally challenging work of trying and potentially failing is not for the faint of heart. It requires commitment, perseverance, grit, resiliency, accountability and a sense of responsibility to the people, the process, the change and the outcome.

Leaders in organizations that honor this hard, emotional labor flourish. Those in organizations that don’t, falter and eventually quit—quite trying, quit failing, even quit caring.

In our most recent presentation to a corporate group, we encouraged the leaders in the room to lead and to take up the mantle of failure in three ways:

Understand yourself first—We keep going back to it, but from understanding conflict, to understanding leadership, to understanding communication: physician heal thyself.
Care about the process—People don’t lead who don’t care about people, relationships, or processes. This is a tough realization and a man in the presentation came up to us and said “I realize after you said that people don’t lead who don’t care, that I often tell people that I don’t care and that ‘it takes a lot to offend me, so don’t even try.’ Maybe I should change that.”

Yes.

Build relationships—In any organization, whether it’s a family, a neighborhood or a company, we can only successfully lead through building relationships with people, not processes. People change before things.

One last point: Commitment, ethics, integrity and character in challenging the process must be in place before leadership through challenging the process can truly begin. Teach and nurture commitment and leadership will follow.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: www.twitter.com/Sorrells79
LinkedIn: www.linkedin.com/in/jesansorrells/

[Advice] Goodbyes and Butterflies

Everywhere there are voices.

We wonder what the Five Man Electrical Band would have to say about Twitter, Facebook, YouTube, blogs, and on and on and on…

With so many voices, how does a person hear the still, small voice of the inner being?

When we were little children, our Grandmother used to tell us that “God doesn’t box with the world.”

Innate wisdom like that is lacking in the world today. All of the recent talk and interest about mindfulness, meditation and the like is indicative of a deep human desire to shut out the endless external noise and hear a deeper voice.

Historical perspective is something that’s good to note here: our Grandmother must have been in her 60’s when she told us that bit of folk wisdom and the Five Man Electrical Band serenaded us on Goodbyes and Butterflies about signs in the 1970’s, so this isn’t something that just started with social media.

The professional peace builder longs to go to the balcony, and take a break from the noise and shouting, to find the part of themselves that seeks to bring others to peace.

Perhaps this is the deeper reason why some peace building professionals struggle with creating content, marketing and some of the other core practices of entrepreneurship; and, why so many of them shy away from the crowed noisy social spaces, where voices are endless, loud and berating.

-Peace Be With You All-

[Advice] Who Matters When Building Your Platform

For the peace building consultant, getting myopia in the pursuit of success, becomes a natural outgrowth of the work.

But there are people who matter, inside and outside, of all of this:

Family Members
Team Members
Business Mentors
Partners
The Customers/Clients/Buyers
The Audience

We listed those in our order, but other orders will differ, and certain pre-conditions may apply.

The savvy peace builder digs deep when building her project and makes the list. Without the list, there is no forward movement, and then myopia descends into noodling over email for half of the day.

We put the audience at the end of the list for good reason. The savvy peace builder knows that the people who applaud (or don’t applaud, or jeer, or deride, or ignore the project altogether), are not necessarily the most important people in the life of the business.

The savvy peace builder also knows not to confuse the noise of the applause (or the jeers, derision or silence of ignorance) with the importance of the project.

-Peace Be With You All-

[Strategy] Going Viral

Enthusiasm, just like content, can go viral in an organization.

Leaders must be the “Patient Zero” in this scenario; caught by a vision, an idea of what could be in an organization, they then inspire to get constituents to strive alongside them.

Is this always a positive act?

No.

Steve Jobs is lauded for being a visionary leader on projects and product development at Apple, but he was (from all accounts in his biography) a horrible human being. But, he’s in good company: Gandhi, Dr. Martin Luther King, Martin Luther, and even Moses and Winston Churchill all had bad habits, poor temperaments and sometimes lacked the words to inspire their followers.

Should leaders be required to take “humanity” lessons before leading?

We don’t know, but without a shared vision—even if that vision comes from the mind of a flawed leader—followers won’t know where to go, and leaders will just walk around in circles by themselves.

How does a leader catch the virus of inspiring a shared vision?

Know your constituents—Know who follows you and understand and acknowledge their deeper “whys.” Steve Jobs did, and so does your local community organizer.
Know your vision—Know what you want to do and why you want to do it. Martin Luther, the Protestant Reformer, wanted an answer from the Pope about several things. So, he created the medieval version of a blog post and it went viral…
Know your own passion—Know when passion will wane and when it will wax. Moses went off to talk to God in the wilderness occasionally, leaving the people he was leading to their own devices. It helped him.

Speaking the language of virality is the key to spreading enthusiasm. And, in an era of increasingly fractured attention spans, leaders don’t have to go viral to the masses, just to the long tail of truly committed followers.

-Peace Be With You All-

[Opinion] 10 Year Overnight Success – Vol. 3

“Well that was a waste of time.”

How often have we either said those words, thought them or wrote a variation of them down?

In the pursuit of mastery, there are no such things as “wasted” hours, days, minutes, or even moments. There are only the things that did work and the things that didn’t work.

The painter, sculpture and architect, Michelangelo di Lodovico Buonarroti Simoni , saved very few of his drawings. When he stared at a block of marble, he saw the material that he would have to strip away in order to release the object trapped inside.

The inventor Thomas Edison said “I haven’t failed. I’ve just discovered 10,000 ways that won’t work.” Or, at least the Internet claims that he said that.

The casual consumer of life, though, often associates failure with waste, and addition with success. We associate subtraction with loss, and “no” with rejection.

But subtraction AND addition both must happen for success to occur. And energy, no matter how we look at through our temporal, corporeal frames of reference, can neither be created nor destroyed.

If Michelangelo, Edison and the Universe can get on board with both addition and subtraction, maybe then we should stop focusing our casual conversations just around waste alone.

-Peace Be With You All-

Jesan Sorrells, MA
Principal Conflict Engagement Consultant
Human Services Consulting and Training (HSCT)
Email HSCT: jsorrells@hsconsultingandtraining.com
Facebook: https://www.facebook.com/HSConsultingandTraining
Twitter: http://www.twitter.com/Sorrells79
LinkedIn: http://www.linkedin.com/in/jesansorrells/

HIT Piece 03.17.2015

The grind, the grind, the grind…

Is all real.

But that doesn’t matter, unless the grind starts grinding me.

And I can’t really be worried about what other people are thinking right now.

Not even in the dark of night.

-Peace Be With You All-

[Strategy] The Last Crusade

Stress comes from managing two areas unsuccessfully: yourself and others.

Many uninitiated people have the most trouble managing themselves, but lack the self-awareness to realize that the stress they have comes about due to a lack of awareness about why their stress is activated.

Many uninitiated people think that managing other people is the Holy Grail of stress management; but really, the people that chase those dragons are the same ones that lack self-awareness in the first place.

Other people give you stress if you let them. But only you are responsible for your own emotional responses.

Getting self-aware about what drives you, what motivates your reactions to external stimuli, and why you respond to people and situations the way that you do, is the real Holy Grail of stress management.

Of course, choosing to manage the wrong area is just as bad as picking the wrong cup if you are Indiana Jones…

-Peace Be With You All-

[Strategy] Platform Assumptions

Distribution platforms are for more than just flooding an audience these days. They are now said to be forums for two-way communication and engagement, rather than one way alleys.

However, this assumes a couple of things about the nature of both distribution and engagement:

The first thing it assumes is that every person to whom an article will be distributed will have an interest in being engaged with.

The second thing is that it assumes that all forums are inherently social and designed for the back and forth that engagement implies.

Both of these assumptions are false on their face and limiting, both to the content being distributed as well as the level of engagement from the audience in question.

Just as every conflict does not need to be mediated, every distribution platform does not need to be a platform for the back and forth of engagement, commentary and opinion.

-Peace Be With You All-

[Strategy] This Moment of Clarity

Leadership requires faithfulness to be effective.

It is often to followers that the character of faithfulness is required to be demonstrated: Faithfulness to the leaders’ vision, mission, values and goals.

But rarely is it asked if the person leading the parade has to be faithful to the participants and followers in the parade, and to larger missions, visions and goals.

In order to develop faithfulness from within, leaders must be emotionally and spiritually clear about what their personal values are, as well as how those values either do—or don’t—fit with larger organizational values.

But how does a leader get such clarity?

Engage with self-awareness – Find out about what makes you tick as a leader, and why.
Develop a mentality of stewardship – A steward preserves first, maintains second and manages last. A steward also remembers that people come first, processes come second and money comes third.
Be a follower AND a leader – Earning respect is about honoring the accomplishments of others who came before your leadership; and demurring on the drawbacks and mistakes of those same others.

Leaders who aren’t internally and externally clear about where they are going, and about how their values align with the organizations and the groups that they seek to lead, can’t ever hope to be more than managers of the process to get there.

-Peace Be With You All-